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Travel 007 Elements: New James Bond museum opens in Austria

17:30  12 june  2018
17:30  12 june  2018 Source:   cnn.com

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Fans of the fictional spy James Bond are being promised the ultimate Bond experience inside an Austrian mountain. A new museum dedicated to 007 is about to

Calling all James Bond fans: There's a permanent 007 museum opening on July 12 and it's cool, very cool. Appropriately named 007 Elements , the building is inside the summit of Gaislachkogl mountain in Sölden, Austria —10, 007 feet above sea level. If you've seen Spectre, you'll recognize the location as

a view of a snow covered mountain© Courtesy Kristopher Grunert

James Bond movies are known for their incredible backdrops -- from Canada's natural beauty in the spectacular opening sequence of 1977's "The Spy Who Loved Me" to a colorful Mexico City in 2015's "Spectre."

Now a new museum in the Austrian alps will showcase one of Bond's recent, memorable destinations.

007 Elements is an immersive cinematic installation celebrating Bond's cinematic outings past and present. The museum neighbors the glacial ice Q restaurant featured in "Spectre" -- both buildings are located on Gaislachkogl mountain in Sölden.

The museum, opening July 12, will be reached via the Gaislachkoglbahn cable car.

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The Austrian museum , located where much of the latest Bond movie - Spectre - was filmed, seeks to provide both a cinematic Bond experience and break 07 Jul 2018 14:03 GMT. Fans of the fictional spy James Bond are being promised the ultimate Bond experience inside an Austrian mountain.

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"It's an authentic James Bond movie location, it's inside the top of a mountain at 3,000 meters up in the air," creative director and James Bond art director Neal Callow tells CNN Travel.

Incredible location

Callow worked as the art director on the past four Bond films: "Casino Royale," "Quantum of Solace," "Skyfall" and "Spectre."

His envy-inducing job has him traveling the world, following in the jet-setting footsteps of the world's most famous spy.

Callow reveals to CNN Travel why Sölden was chosen for some key scenes in "Spectre."

"We were looking for a perfect environment for the character of Dr Madeleine Swann, who is a character in the Bond movie, she has this kind of frosty meeting with James Bond," explains Callow. "And we were looking for somewhere high in the mountains with a unique, modern piece of architectural style."

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Now a new museum is opening in the Austrian alps celebrating 007 . (CNN) — James Bond movies are known for their incredible backdrops -- from Canada's natural beauty in the spectacular opening sequence of 1977's "The Spy Who Loved Me" to a colorful Mexico City in 2015's "Spectre."

007 Elements : New James Bond museum opens on top of Austrian mountain (CNN) — James Bond movies are known for their incredible backdrops -- from Canada's

They discovered the ice Q restaurant with its cool design and incredible Alpine views.

Now it's neighbored by 007 Elements. The two striking same buildings share the same architect -- Johann Obermoser. The idea for the museum came from Jakob Falkner, who owns the cable car system in Solden.

The design is modern and channels iconic James Bond Production Designer Sir Ken Adam.© Courtesy Kristopher Grunert The design is modern and channels iconic James Bond Production Designer Sir Ken Adam.

"He wanted to extend the longevity of the relationship between 007 and his ski resort, which is Sölden, to bring more tourists to the resort from other parts of the world, or people who aren't necessarily skiers, or people who want to visit the Alps," says Callow.

The museum has a dramatic aesthetic resembling a Bond villain's lair. "We wanted it to feel like somewhere that you might see James Bond operate," says Callow.

"We obviously referenced back to the classic design style of the 1960s, '70s, '80s Bond films and the production designer Ken Adams, who did all the beautiful buildings, very big, dramatic shapes, brutal angles, lots of bare concrete and technology."

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A new James Bond experience is opening inside the summit of Gaislachkogl Mountain in Sölden, featuring stunning views of where scenes from Spectre were shot. A James Bond museum is set to open inside the summit of a mountain. The view from the hall window at 007 ELEMENTS in Austria .

Fans of the fictional spy James Bond are being promised the ultimate Bond experience inside an Austrian mountain. A new museum dedicated to 007 is about to open . The museum is designed to look like a Bond villain's lair. Al Jazeera's Charlie Angela reports.

The building also embraces Bond's reputation for high tech, revolutionary design.

"Bond as a brand, I guess, or as a franchise, has always been famous for being right on the cutting edge of technology," says Callow.

The museum embraces this innovation.

"It's actually built inside the permafrost of the mountain," explains Callow. The building is stabilized at 1 degrees Celsius (33.8 degrees Fahrenheit) so the permafrost isn't affected.

"It's made up of nine independent floating cubes that form together to build this one whole installation," he adds.

Multi-sensory

Inside the building, the emphasis is on dramatic, dark chambers and immersive soundscapes.

"It's not a traditional museum where you see posters and photographs on the wall and objects in glass cases," says Curry.

The museum channels Bond's high tech reputation.© Courtesy Kristopher Grunert The museum channels Bond's high tech reputation.

"We wanted it to be much more something that you feel in a multi-sensory and emotive way."

The sequence of spaces add up to an experiential attraction -- perfect for visitors to immerse themselves in.

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A museum dedicated to James Bond is set to open next month in an appropriately daring setting. Set on a mountain peak in the Austrian alps, the 007 Elements museum will tower nearly 33,000 The new museum is situated next to the Ice Q restaurant, which appeared in the 2015 Bond film Spectre

Housed inside is the 007 Elements exhibition, stretched over 10 different rooms to take visitors through a series of installations that illustrate each step in the making of a James Bond film. David Adjaye's Spyscape museum of espionage opens in New York.

There are iconic Bond props on show, including the full size airplane from "Spectre." Callow says the museum will be constantly updated and future-proofed.

"We can change the interactive on screens, we can even change the props and the big vehicles that are in there," he says.

"We designed the museum in a way that it's got a huge hatch in the ceiling of one of the rooms so we can bring large vehicles in and change them over, every time a new film comes out."

That said, there's always going to be link between Sölden and Spectre thanks to their shared setting.

In fact, Callow points out there's long been a link between Bond and snowy locales.

"Lots of [Ian Fleming's] early life experiences took place in the Austrian alps. So when he was writing these Bond books, on several occasions he put James Bond into those places he knew from his own personal memory," says Callow.

The building focuses on chambers and immersive soundscapes.© Courtesy Kristopher Grunert The building focuses on chambers and immersive soundscapes.

Skiers will be attracted to the Alpine destination, but summertime in Solden is equally appealing. Callow highlights outdoor adventure center Area 47 and the 4-star Aqua Dome hotel as must-visits.

New Bond movie

If a trip to 007 Elements leaves you desperate for more Bond, you'll be pleased to hear he lives to die another day.

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When it opens in July, 007 Elements , a new museum in the Austrian Alps dedicated entirely to James Bond , will exhibit all sorts of familiar mementoes But a Bond retrospective that ignores his casual sexism and racism is a bit like the Natural History Museum without the fossils. So here are a

007 ELEMENTS is an upcoming interactive and immersive James Bond cinematic installation landing soon at the summit of the Housed inside a gobsmackingly beautiful, bespoke building, the experience blends old and new while guiding visitors on a 007 ELEMENTS will open to the public on July 12th.

a man standing on top of a snow covered mountain© Courtesy Christoph Nosig

"I'm working on the next James Bond film now, as an art director, no title as yet, but it's being directed by Danny Boyle," confirms Callow.

Star Daniel Craig is returning to the main role, as confirmed in a May 2018 statement.

Bond movie 25 is currently in the works.© Courtesy Kristopher Grunert Bond movie 25 is currently in the works.

While working on the past four Bond films, Callow has traveled to locations across the world.

"I've worked in all different places, in Panama, Istanbul, the Austrian alps, the Bahamas, every time it's totally different, but always good fun," he says.

Aside from Austria, he name drops Istanbul as a particularly memorable experience.

"Istanbul was an amazing, amazing spot and I was there for a long time doing "Skyfall," he says. "The people there were fantastic, it's an amazing city with great food and great culture and stuff."

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