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Travel What happens in Vegas, stays in Vegas: Could famous slogan be replaced?

18:10  03 december  2019
18:10  03 december  2019 Source:   usatoday.com

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Las Vegas ' " What Happens Here, Stays Here" slogan is one of the more famous taglines in modern tourism marketing and one of the most quoted A newswoman bemoans the empty cabanas as sign of the times but quickly rushes off camera so she can enjoy private pools and smaller crowds for herself.

Since 2003, Las Vegas has branded itself as an adult’s paradise with its nightclubs, pool parties, and the world- famous tag line “ What Happens in Despite initial pushback from those who thought the idea might be too exploitative, the “ what happens here, stays here” slogan remains popular because

LAS VEGAS – "What happens here, stays here."

a view of a city at night: The Las Vegas Strip, as photographed from the top of the Eiffel Tower Experience at the Paris Las Vegas.© Jefferson Graham, USA TODAY The Las Vegas Strip, as photographed from the top of the Eiffel Tower Experience at the Paris Las Vegas.

For almost two decades, those five words have served as this city's mantra of excess. Rarely has an official tourism slogan been so widely recognized, with Las Vegas travelers often reciting the familiar "What happens in Vegas, stays in Vegas" mantra.

The catchy and controversial one-liner encouraged and empowered tourists to behave in ways they would have never dared back home – a wink to the naughty.

But there have been rumblings along the Strip that that slogan may soon change to something a little different, reports the Reno Gazette-Journal, which is part of the USA TODAY Network.

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And it happened far enough away to have any negative effect on the "the here and now". And anyone who wasn't there at the time need not know about it. " great to be back here in Vegas .you know how they say ' what happens in Vegas stays in Vegas ' .? Well I have a new saying .if it happens

What Happens in Vegas is a 2008 American romantic comedy film directed by Tom Vaughan, written by Dana Fox, and starring Cameron Diaz and Ashton Kutcher.

"What happens here only happens here."

That's the catchphrase Aerosmith's Steven Tyler introduced last week to a Las Vegas concert audience at least four times, according to John Katsilometes, of the Las Vegas Review-Journal.

“When I say, ‘What happens here,’ you say, ‘Only happens here!’ ” Tyler told the crowd.

Tyler's callout could be part of a larger campaign to roll out "What happens here only happens here" as the city's new slogan, according to the report.

Aerosmith has also participated in what appears to be a top secret campaign to roll out a surprise in Las Vegas on Jan. 26.

Officials from the Las Vegas Convention and Visitors Authority and R&R Partners – the advertising company behind the "What happens here" campaign – were not immediately available for comment Monday.

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The Story Behind “ What Happens in Vegas , Stays in Vegas " Updated: 1 September 2017 At one time, Las Vegas was a place for outcasts and outlaws. Since 2003, Las Vegas has branded itself as an adult’s paradise with its nightclubs, pool parties, and the world- famous tag line “ What Happens in

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A post shared by Aerosmith (@aerosmith) on Nov 20, 2019 at 12:12am PST

Reflecting Vegas values

After the 9/11 terrorist attacks, the number of people traveling to destinations like Las Vegas plunged.

Plummeting casino revenues and visitor numbers forced tourism officials here to find a new way of drawing people to Southern Nevada.

Part of the solution, it turned out, was a slogan.

In 2002, R&R Partners developed "What happens here, stays here."

“It’s reflected what visitors want from Las Vegas,” R&R Partners CEO Billy Vassiliadis told the Las Vegas Sun in 2014. “It is reflective of Las Vegas as a place where I can come and escape my doldrums and escape the treadmill that’s my life.”

In 2004, Jay Leno asked former first lady Laura Bush about a recent visit to Las Vegas.

"I imagine partying until dawn?" Leno asked. "Did you gamble at all while you were there? Did you pull a slot machine? Did you go to a Chippendales show?"

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nothing can replace this slogan and they will make huge mistake if they do this!this slogan was something unique and when you say only first What Happens in Vegas – 2008), "Wild Card" (2011, The Hangover etc. This slogan he was very good at his time and even after many years but it's time

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"Jay," Bush said, "what happens in Vegas stays in Vegas."

Risqué business

With the “What happens here” launch came a series of 30-second television ads about the kind of ribald behavior that's possible when your secrets stay safe.

One ad featured a man explaining the freedom that comes with a trip to Vegas.

“We’re like the huns,” he said to a friend. “This is all for the taking… all for the pillaging.”

The ad campaign carried a long shelf life – a concept that’s rare in a city known to implode the old to make way for the new time and time again.

But when a Oct. 1, 2017, shooting killed dozens of concert-goer on the Strip, the slogan no longer told the story of Las Vegas.

Brainstorming a new pitch

The visitors authority, charged with delivering nearly 43 million tourists to Las Vegas annually, immediately put the “What happens here” motto on hold and went to work creating a new pitch.

The agency quickly brainstormed with its ad agency for a new message to keep Las Vegas out front in a tasteful way.

A new spot featured a cityscape and the voice of Las Vegas native and retired tennis star Andre Agassi.

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Does anyone else remember the " What happens in *, stays in *" being used by Mexico (or some city therein) way before Las Vegas started advertising I distinctly remember a Mexican town or Mexico itself advertising this very slogan years before the stupid Las Vegas ones. It's funny how quickly a

What happens in Vegas stays in Vegas , except if it is crust innovation. With their slogan , R&R stated they wanted to convey that feeling of freedom that visitors to Las Vegas feel when gambling and partying there—the feeling that they could be whoever they wanted be while there and then go back

“What is strength?” Agassi asked, playing off the #VegasStrong slogan that exploded on Twitter. “Strength is valet parkers who become medics, mothers who become emergency responders.”

Three months after the shooting, “What happens here, stays here” returned by popular demand.

The LVCVA revived the 15-year-old slogan with new online and television ads, marking a return to normalcy in the city where the backbone industry was directly affected by the deadliest mass shooting in modern U.S. history.

Telling a new story

In the 1990s, tourism authorities touted the Strip as a family destination complete with full-blown amusement parks.

As casino operations became more and more corporate, the business model aimed to capture adults looking for their own version of Disneyland.

“What happens here, stays here” appealed to the adults.

As regional casinos emerge across the country and online sports betting proliferates, revenue streams that once floated resorts on the Strip are shrinking, forcing tourism authorities to find yet another way to bring people to Las Vegas.

“What happens here, only happens here” would appeal to tourists looking for what they can’t find anywhere else, according to Nevada historian Michael Green.

“It’s a vow to the fact that – once upon a time – gambling was what happened here, and it was the only thing that happened here legally,” Green said. “Nevada could rest on its laurels, though it isn’t.”

What separates Las Vegas from regional gambling hubs, Green said, is the combinations tourists can create here.

It’s a 24/7 destination of nonstop spectacle: A-list entertainers and Michelin restaurants, professional sports and world class casinos, designer shops and social media stops.

“You go to the other places to get your bachelor’s, but Las Vegas is where you go for the graduate degree in fun,” Green said. “You warmed up over there. That’s the bullpen. Come here to get in the game.”

Contributing: The Associated Press.

Ed Komenda writes about Las Vegas for the Reno Gazette Journal and USA TODAY Network.

This article originally appeared on Reno Gazette Journal: What happens in Vegas, stays in Vegas: Could famous slogan be replaced?

Is Las Vegas retiring 'What happens here, stays here'? Report claims Sin City may introduce new slogan .
What happens in Vegas no longer stays in Vegas.Yes, you read that right. The incredibly popular — and sometimes controversial — tagline of Sin City may just be getting an update, according to a local report. And although R&R Partners, the marketing agency that handles Las Vegas' slogans, did not officially release any news regarding a new tagline, that didn't stop Aerosmith’s Steven Tyler from hinting at the upcoming rollout, seemingly set for Jan. 26.

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