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Travel Ad breaks in space: Estée Lauder's deal with NASA to promote skincare products on the International Space Station

20:06  20 september  2020
20:06  20 september  2020 Source:   msn.com

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Ad breaks in space : Estée Lauder 's deal with NASA to promote skincare products on the International Space Station . Makeup company Estée Lauder is teaming up with NASA to launch skincare products into space , one of the most high-profile commercial projects ever produced on

NASA and the beauty conglomerate Estée Lauder are teaming up to send products to the International Space Station , soaring some 250 miles above in Technically, this wouldn’t be the first time a commercial was produced in space . Several international brands have organized such stunts

a satellite in space: The SpaceX Dragon resupply ship approaches the International Space Station above the Mediterranean Sea in between Turkey and Cyprus, December 8, 2019. NASA © NASA The SpaceX Dragon resupply ship approaches the International Space Station above the Mediterranean Sea in between Turkey and Cyprus, December 8, 2019. NASA
  • Estée Lauder is sending skincare products to the International Space Station (ISS) in a joint project with NASA.
  • The beauty company is sending up to 10 bottles of its popular "Advanced Night Repair" serum to the ISS at the end of the month. so that astronauts can film footage
  • It has asked NASA astronauts to capture the "imagery and video" of the product in the space station's microgravity environment so the footage can later be used in ad campaigns.
  • NASA has pushed to open up the ISS for commercial use over the years but the project with Estée Lauder will become one of the most high-profile commercial projects ever produced on the ISS.
  • Visit Insider's homepage for more stories.

Makeup company Estée Lauder is teaming up with NASA to launch skincare products into space, one of the most high-profile commercial projects ever produced on the International Space Station (ISS).

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Estée Lauder products are out of the world, but we already know that! They want to make this point quite literally about their wonderful skincare serum and is hence teaming up with NASA to launch skincare products into space becoming one of the most high-profile commercial projects ever

Cosmetics house Estée Lauder last Friday announced that “the brand’s iconic Advanced Night Repair Synchronized Multi-Recovery Complex will launch into space ” by hitching a ride on the next resupply mission to the international Estée Lauder is not alone in bringing “beauty” products to space .

The company hopes to send up to 10 bottles of its popular "Advanced Night Repair" serum to the ISS at the end of this month, according to a report by New Scientist magazine.

The serums will be loaded aboard a Northrop Grumman Cygnus spacecraft, which will bring an additional 8,000 pounds of other supplies to the space station.

As part of the project, the company has asked NASA astronauts to capture the "imagery and video" of the product in the microgravity environment of the space station.

Estée Lauder then hopes to use that footage in ad campaigns or other promotional material.

The company's president Stephane de la Faverie told a panel at the American Institute of Aeronautics and Astronautics' Ascend Summit last month that he was a "risk-taker," the New York Post reported.

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Soft and supple skin and space travel don’t typically go hand-in-hand, but that appears set to change with news overnight that cosmetic brand Estée Lauder is set to shoot the first-ever ad campaign in space aboard the International Space Station ( ISS ). According to reports, Estée Lauder has

Estée Lauder ’s Advanced Night Repair serum face cream is on its way to the space station . As they whizz around the world at 17,000mph, astronauts riding the International Space Station have experimented with mice and flatworm, grown zero-gravity lettuce and tested the limits of human

"That tends to basically come with ideas that are a little bit, you know, outside of the normal, traditional ways of doing marketing," he said, according to the Post.

In 2001, Pizza Hut became the first restaurant chain to deliver a pizza to space — a publicity stunt that cost around $1 million, according to the BBC.

The pizza was sent onboard a resupply rocket to Russian astronaut Yuri Usachov, who was working on the ISS.

Usachov filmed himself eating the pizza, which, according to ABC, was "seasoned with extra spices, especially salt since it's known that taste buds become a little dulled in space."

Watch the clip below:

In the last few years, NASA has been opening up the ISS to private companies to exploit for marketing and entertainment purposes.

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This then almost instantaneously breaks down into carbon dioxide and water. It is the CO2 which leads to the eruption. Estée Lauder teams up with NASA to shoot a ad aboard the International Space Station that will debut its new Stargazers are in for a Halloween treat with a rare Blue Moon rising

Advertisement . show ad . Fears over deep space travel as Cosmonaut study reveals the human immune It may come as no surprise that an extended trip to space can take its toll on the human body This is according to the first results of NASAs ground- breaking 'Twins Study' which looked at

This week, a media production company called Space Hero Inc. said it plans to film the first reality TV show set in space, which will involve selecting one person from a group of contestants to travel to the ISS in 2023.

NASA Administrator Jim Bridenstine also announced earlier this year that actor Tom Cruise had signed on to produce a film aboard the ISS.

Read the original article on Insider

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Skincare Products Specifically for Men of Color Are on the Rise .
The question is, do guys actually need them?Dermatologists are sometimes fond of saying that “skin is skin”—meaning that skin issues don’t discriminate based on factors like skin color or gender. And while it’s true that skin conditions, like acne and psoriasis, can occur in all skin tones, they can manifest and affect people with darker skin in different ways (and sometimes more often). Furthermore, the way these issues are treated may differ based on skin tone since some products may react differently on darker skin tones.

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