Entertainment Jimmy Buffett Cashes in on ‘Margaritaville’ Brand With Restaurants, Spirits, More

18:31  10 july  2018
18:31  10 july  2018 Source:   variety.com

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The ‘ Margaritaville ’ singer’s beach bum-themed business is booming, with restaurants , spirits — and retirement communities. Jimmy Buffett earned the following mention in Variety’s Music Mogul of the Year special. For more , including the cover story on Sean Combs, click here.

Official site for Jimmy Buffett Tour Dates and Margaritaville Restaurants , Hotels, Casinos, Resorts, Vacation Club and Products. Escape to your own Margaritaville . Vacation Now. Eat Drink Party. Find food, spirits and more !

a person holding a guitar © Provided by Variety

Before Jimmy Buffett, “rock ’n’ roll” and “leisure” hardly counted as overlapping industries. British rockers might have done photo shoots at their lavish country estates, but publicly, for the most part, the essential rock maxim remained: Never let ’em see you not sweat. But it was Buffett’s genius — as a businessman, if not necessarily an artist — to play down the shiftlessness of some of his early beach-bum character studies and play up relaxation as an aspirational lifestyle. Cut to now, when Margaritaville, the company named after Buffett’s sole No. 1 pop hit, brings in between $1.5 billion and $2 billion annually.

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Learn more . You're viewing YouTube in Russian. You can change this preference below. Повторите попытку позже. Опубликовано: 21 апр. 2010 г. Jimmy Buffett 's " Margaritaville " from 1977 (recorded in 1976) with lyrics.

Restaurants . LandShark Bar & Grill. Cheeseburger in Paradise. Air Margaritaville . 5 o'Clock Somewhere Bar. LandShark Pool Bar at River Spirit Casino Tulsa.

The singer-songwriter’s last studio album, 2013’s “Songs From St. Somewhere,” debuted at No. 4, not bad for a pirate looking at 66 at the time. But as income streams go, new — and even catalog — recordings count as an asterisk on a pimple on the empire the singer has amassed as one of music’s savviest branding kings. In 2016, Forbes declared Buffett America’s 13th-wealthiest celebrity, with a net worth of $550 million, so Spotify royalties are the least of his concerns. Margaritaville’s physical locations clearly attract more than just hardcore Parrotheads; the company’s 70-plus restaurants, bars, hotels, resorts, casinos, cruises and vacation rentals draw more than 20 million visitors each year. And no one need leave home to experience a piece of Margaritaville when there are tequilas, rums, lagers, iced teas, shrimp, tortilla chips, clothes, shoes, bedsheets and pool and tailgating accessories designed to make the most landlocked hovel seem downright Gulf Coast-adjacent.

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Jimmy Buffett 's Margaritaville is the name of a United States-based hospitality company that manages and franchises a casual dining American restaurant chain

Cook Margaritaville Jammin’ Jerk Shrimp according to package directions. Mix rice with Margaritaville Mango Salsa. Plate out rice mixture and top evenly with shrimp to serve.

The ancillary branding began modestly but early with the 1987 opening of the first Margaritaville restaurant in Key West; it took until 1993 before they got around to a second location. Now there are 32, and that’s not counting the three Air Margaritavilles in airport terminals, nine Landshark Bar & Grills, seven Cheeseburger in Paradises and seven 5 O’Clock Somewhere bars. There are two casinos and the hotel/resorts are up to eight, with eight more on the way in the coming years, including a 234-room, 29-story property set to open in 2020 in beachy Times Square. If the danger remains that Buffett’s fan base might age out of the leisure sector, there’s some accounting for that with two planned retirement communities for the “55 and better” set, with Latitude Margaritavilles being developed in Daytona Beach and Hilton Head that promise a Buffett-esque headspace 24/7/365/∞.

Not everything he touches turns to golden sand. His jukebox musical, “Escape to Margaritaville,” had more trouble finding crowds after opening on Broadway in March than it did in landing out-of-town tryouts; after sliding down to a reported 33% of its potential gross and zero Tony nominations, it posted a closing notice as of July 1.

Apparently, “It’s 5 O’Clock Somewhere” is not the perfect 11:00 number after all. It will go on as a road show in October and plans to tour through 2019, but the message is clear: Buffett fans aren’t sure why they need to experience a hero finding the bliss of sea air in a theater when they can book a resort stay for their own latitude- and attitude-changing interactive theater.

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