Entertainment: How Rotten Tomatoes Plans to Shake Up White Male-Dominated Film Criticism - Lucid: The filmmaker Adam Morse reveals that he is visually impaired as he approaches the premiere of the - PressFrom - US
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Entertainment How Rotten Tomatoes Plans to Shake Up White Male-Dominated Film Criticism

18:40  28 august  2018
18:40  28 august  2018 Source:   variety.com

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At a time when film criticism is being criticized for being dominated by white men, Rotten Tomatoes is trying to highlight more diverse voices. The review aggregator, known for its “fresh” or “ rotten ” Tomatometer ranking system, said it is changing its criteria to include new media platforms, such as.

Rotten Tomatoes are making steps to change the male - dominated world of film criticism , and in order to do that, they will be adding more diverse The first will see the company adding new media platforms, like streaming shows or podcasts, to the mix. In addition to the new platforms, the site will

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At a time when film criticism is being criticized for being dominated by white men, Rotten Tomatoes is trying to highlight more diverse voices.

The review aggregator, known for its “fresh” or “rotten” Tomatometer ranking system, said it is changing its criteria to include new media platforms, such as podcasts and streaming shows, as opposed to only boasting written notices. In addition, the site will include writers whose work may appear on personal blogs or other platforms instead of only focusing on the pieces they publish for specific print outlets. As part of the change, over 200 new Tomatometer-approved critics have been added to Rotten Tomatoes and the service expects to keep growing its ranks.

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Rotten Tomatoes , home of the Tomatometer, is the most trusted measurement of quality for Movies & TV. The definitive site for Reviews, Trailers, Showtimes, and By creating an account, you agree to the Privacy Policy and the Terms and Policies, and to receive email from Rotten Tomatoes and Fandango.

This is how Rotten Tomatoes is going to diversify its film - critic pool. After an Annenberg Inclusion Initiative survey of Rotten Tomatoes -complied reviews for last year’s top box-office hits found that nearly 80 percent of critics were male , the aggregator announced its plan to add more women and

The new criteria comes after months of reaching out to critics to get their suggestions for ways to expand the pool of reviewers to include more women and people from under-represented communities.

“The feedback we kept getting is that film criticism has changed,” said Jenny Jediny, Rotten Tomatoes critics relations manager. Layoffs at major print publications and magazines have left a mark, she said. “More people are freelancing, but our site didn’t reflect that. We were only focused on the reviews they were writing for pre-approved publications.”

Inclusion has become a hot-button topic when it comes to movie-making, with various groups to include more women and minorities in front of and behind the camera. Even as the issue of diversity has become more pressing in Hollywood, the composition of the people grading the best of cinema has remained stubbornly monochromatic.

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DID YOU READ. How Rotten Tomatoes has changed film criticism . Rotten Tomatoes renders all this context irrelevant; it gives you an instant snapshot of the establishment, large and small, valid Why should strangers give up their own tastes and accept my interests and limitations as their own?”

Sign up for Rotten Tomatoes . Set It Up follows the long -established outlines of the rom-com template -- and in the process, proves there's still substantial pleasure to be wrought from familiar formulas. Though I can see how others might find him adorable. He seems like a very charming man.

White critics wrote 82% of the reviews of the top 100-grossing films of last year, according to a  recent study by USC, while critics from underrepresented racial and ethnic backgrounds penned a mere 18% of reviews. Just over 20% of the 19,559 reviews that the study’s authors evaluated were written by women.

Some prominent figures in the entertainment industry are calling for a change. Actress Brie Larson, for instance, made headlines when she suggested that the lack of diversity was impacting reviews for movies that feature protagonists of different races or backgrounds.

“I do not need a 40-year-old white dude to tell me what didn’t work for him about ‘A Wrinkle in Time,'” Larson said last June at the Women in Film Crystal + Lucy Awards. “It wasn’t made for him.”

That, in turn, impacts box office returns. Filmgoers often turn to Rotten Tomatoes to inform their ticket-buying choices. A weaker Tomatometer can have a tangible financial impact.

‘Crazy Rich Asians’ to Top Labor Day Box Office With $30 Million

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Sign up for Rotten Tomatoes . The film is a character study of the kind of person who willingly "conforms" to the ideological fashions of his day. In this case, director Bernardo Bertolucci suggests that Marcello's desire to conform is rooted in his latent homosexuality.

Sign up for Rotten Tomatoes . By creating an account, you agree to the Privacy Policy and the Terms and Policies, and to receive email from Rotten Tomatoes and Fandango.

Film festivals, such as Sundance and the Toronto International Film Festival (TIFF), are trying to change things by offering at least 20 percent of their top-level press passes to under-represented critics. However, getting to these festivals and securing lodging is a costly proposition, particularly for journalists working as freelancers. To that end, Rotten Tomatoes has established a $100,000 grant program. Over the next year, the company will provide grants to non-profit organizations that help critics with expenses associated with festival attendance. The first grant of $25,000 will go to the American Friends of TIFF fund to help reviewers defray their travel expenses to Toronto.

Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company, said the site isn’t done tinkering. Currently, Rotten Tomatoes separates “top critics,” a designation for reviewers from well-known outlets, from the rest of the critical pack. That may change, he suggested. For Yanover, Rotten Tomatoes benefits from boasting more voices.

“It creates a better product,” he said. “More reviews means we’re including more points of view and more platforms…By opening the aperture wider, we’re being more reflective of where film criticism is going.”

‘Fahrenheit 11/9’: Why Michael Moore’s Trump Doc Bombed .
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