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EntertainmentKevin Hart Oscar Controversy Barely Diminished His Appeal, Survey Suggests

20:55  31 december  2018
20:55  31 december  2018 Source:   variety.com

Kevin Hart deleted his tweets with homophobic slurs after being announced as the next Oscars host

Kevin Hart deleted his tweets with homophobic slurs after being announced as the next Oscars host Kevin Hart has been widely criticized for his history of jokes that use "gay" and "f--" as insults. Many of his other homophobic tweets remain online. In a 2015 interview, Hart suggested he would "never apologize" for his anti-gay jokes. Kevin Hart's homophobic tweets have been deleted after the comedian-actor was announced as the host of the 2019 Oscar ceremony on Wednesday. © The Associated Press Kevin Hart Hart was widely criticized this week after a Hollywood Reporter column floated him as a contender to host the Academy Awards ceremony, which will broadcast on February 24 on ABC.

“ Kevin Hart has an uncanny ability to recover from scandal,” she said. “ His ability to quickly rebound is directly correlated to how high he scores in terms Spotted data from other past Hart controversies , including an infidelity scandal involving his then-pregnant wife, indicated he typically recovers 2-3

Hart ’s bounce back is all the more remarkable considering the criticism he received immediately after an Instagram post addressing the controversy was deemed insufficiently contrite. But Comenos believes the public was viewing his behavior in the context of his previous statements on the subject.

Kevin Hart Oscar Controversy Barely Diminished His Appeal, Survey Suggests© Chris Pizzello/Invision/AP/REX/Shutterstock

The end of 2018 may not have been as bad for Kevin Hart as it seemed.

Despite the furor earlier this month over past homophobic tweets that resulted in his exiting his Academy Awards gig, the comedian’s reputation has proved remarkably resilient in the public eye, according to Spotted, a data and research provider focused on the celebrity endorsement space.

Spotted’s “consumer approval” metric, which measures a mix of likability, relatability and trustworthiness among U.S. consumers, measured a rebound of nearly 50% for Hart after he apologized.

It helps that Hart didn’t fall too far in the public’s esteem in the first place, registering an 11.55% drop in the immediate wake of the controversy before he apologized. By way of comparison, the average celebrity involved in a 2018 scandal saw a post-scandal (pre-apology) drop in consumer approval of 13%.

Kevin Hart Breaks Silence on Anti-Gay Tweet Controversy: "I Love Everybody"

Kevin Hart Breaks Silence on Anti-Gay Tweet Controversy: In an Instagram post, the Oscars host dismisses the backlash as "craziness stop looking for reasons to be negative."

Kevin Hart Oscar Controversy Barely Diminished His Appeal , Survey Suggests . The end of 2018 may not have been as bad for Kevin Hart as it seemed. Despite the furor earlier this month over past homophobic tweets that resulted in his exiting his Academy Awards gig

Kevin Hart admits he mishandled reaction to Oscars hosting controversy . Cover Video. Footage of him making what many deemed to be homophobic remarks from his tweets and old comedy sets caused outrage across the country, with fans demanding the Hart step down from the position.

Spotted CEO Janet Comenos credited Hart’s durability to his high ranking prior to the Oscar backlash, in the top 5% of all celebrity talent in terms of consumer approval.

Kevin Hart has an uncanny ability to recover from scandal,” she said. “His ability to quickly rebound is directly correlated to how high he scores in terms of consumer approval, pre-scandal. When a celebrity is so well-liked in the eyes of consumers, just like a mother’s favorite child, they can almost do no wrong.”

Hart’s bounce back is all the more remarkable considering the criticism he received immediately after an Instagram post addressing the controversy was deemed insufficiently contrite. But Comenos believes the public was viewing his behavior in the context of his previous statements on the subject.

Michael Che Defends Kevin Hart on 'SNL': Watch

Michael Che Defends Kevin Hart on 'SNL': Watch “Didn’t the Academy nominate Mel Gibson for an award just last year?” he asked, referencing controversial racist statements the director made a few years ago. “Also, if Kevin Hart isn’t clean enough to host the Oscars then no black comic is. The only black comic I know that’s cleaner than Kevin Hart is booked for the next 3-10 years,” Che said as a picture of Bill Cosby was shown.

Kevin Hart lost his job hosting the Oscars after the Academy belatedly discovered his old It was barely three months ago that James Gunn, the high-profile director of the Guardians of the Galaxy Anyway, I thought of the piece in relation to Hart because his tweets showed him to be a lion eating

Kevin Hart has been dominating the news cycle for all the wrong reasons thanks to a series of homophobic tweets he sent out in the late aughts. The tweets—and Kevin 's initial refusal to apologize for them—resulted in the comedian stepping down as host of the 2019 Oscars , and many of his

“While his first Instagram fumble was perceived by some to be reprehensible, Hart has been unapologetic for years about his the comedic missteps he made earlier in his career,  and his learnings from that era,” said Comenos. “Overall, consumers viewed the choice that he made to instead step down on his own accord, rather than to apologize, as an expected move.”

Spotted data from other past Hart controversies, including an infidelity scandal involving his then-pregnant wife, indicated he typically recovers 2-3 times faster than other A-list stars.

Spotted analyzes millions of data points that benchmark over 20,000 celebrities globally; the sources of Spotted’s data are a combination of publicly available research, monthly consumer perception data collected on consumer approval and celebrity personality assessment (300 respondents per month), post-scandal survey data (300 respondents per scandal), post-apology survey data (300 respondents per apology), social data, sentiment analysis, search traffic and Wikipedia data.

All survey data is collected through globally recognized survey panel Research Now. Before and after the scandal and the apology, perception data is collected that ranks the celebrities in terms of trust, likability, relatability, and more than a dozen other factors, in order to assess the drop in consumer approval after the scandal, after the apology, and longer-term.

Spotted collects perception data across U.S. adults (conforming to a U.S. Census representative sample by age, gender, region and household income).

Kevin Hart Shares What's Next for Him Following Oscars Controversy (Exclusive).
The actor opened up to ET about how he plans to stay busy in the coming months.

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