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EntertainmentNetflix’s ‘Black Mirror: Bandersnatch’ Sued Over Use Of “Choose Your Own Adventure”

20:05  11 january  2019
20:05  11 january  2019 Source:   deadline.com

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That is Black Mirror ’ s “ Bandersnatch ,” a feature-length special that behaves like a choose - your - own - adventure book, proposing various It allows Netflix to harness its online platform in ways that classic broadcast television never could, letting subscribers choose plot options using

So far, Netflix has used this technology mostly for its animated children' s programming, but with " Bandersnatch " they make a big leap, from a The film follows Stefan (Fionn Whitehead), a troubled young video game programmer in the 1980 s who is trying to adapt a choose your own adventure

Netflix’s ‘Black Mirror: Bandersnatch’ Sued Over Use Of “Choose Your Own Adventure”© Netflix

A Vermont children’s book publisher has sued Netflix for trademark infringement over its use of the phrase “Choose Your Own Adventure,” seeking damages of at least $25 million.

In a suit filed in federal district court, Chooseco says it has sold in more than 265 million copies of its popular Choose Your Own Adventure books, where the reader’s decisions influence the narrative’s plot and outcome. The company uses childhood nostalgia to market its books to consumers who are now in their twenties and thirties.

Chooseco says Netflix has infringed on its trademark with its interactive series Black Mirror: Bandersnatch, whose protagonist, a young programmer named Stefan, works to create a computer game inspired by by a “choose your own adventure”-style novel given to him as a child.

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Netflix premiered its first interactive film for adults on Friday — one where you make choices on-screen to decide what happens next. It tells the story of a programmer Fionn Whitehead plays Stefan, programmer creating a mid-'80 s adventure game in Black Mirror : Bandersnatch . Netflix hide caption.

Netflix has already released a handful of episodes of choose - your - own - adventure animated programs designed for kids. Within the first couple minutes off “Puss in Book,” the viewer must choose whether the pugilistic feline fights a god or a tree. After watching one version

The Vermont publisher says it has registered the use of the phrase in connection with movies, books and other forms of media. Twentieth Century Fox currently holds an option to develop a film based on the Choose Your Own Adventure books.

Netflix also entered into negotiations with Chooseco in 2016 to license the phrase in connection with films and interactive cartoons, according to the suit filed today.

The streaming service doesn’t currently hold a license.

“Netflix intentionally and willfully used Chooseco’s famous mark in order to benefit from the positive associations with — and nostalgia for — the brand by adults who read the series as youngsters,” the suit alleges.

Chooseco says Bandersnatch’s use of the term is creating consumer confusion and harming its brand, prompting the company to bring the civil suit.

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Black Mirror : Bandersnatch is a 2018 interactive film in the science fiction anthology series Black Mirror . It was written by series creator Charlie Brooker and directed by David Slade. Netflix released the standalone film on 28 December 2018.

It' s a " Choose Your Own Adventure " story. The story follows a young programmer, Stefan Butler The streaming giant approached Brooker with the idea of choose your own adventure over two Black Mirror : Bandersnatch is now streaming on Netflix . Other Links From TVGuide.com Black

Related video: Choose Your Own Adventure! How 'Black Mirror: Bandersnatch' Works (via Us Weekly)

Someone embedded an Android tablet in a mirror, because 2019.
Smart mirrors are a thing, apparently.

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