Entertainment: Academy Unveils the 4 Oscars Categories to Be Presented During Commercial Breaks - PressFrom - US
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EntertainmentAcademy Unveils the 4 Oscars Categories to Be Presented During Commercial Breaks

01:30  12 february  2019
01:30  12 february  2019 Source:   hollywoodreporter.com

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In a break with tradition, the Oscars in four categories will be presented during commercial breaks when the 91st Oscars are broadcast by ABC on While the Academy 's board of governors approved a plan in August to present some of the 24 awards categories during breaks in order to reduce the

Academy Picks Four Categories to Present During Oscar Show Commercial Breaks and Will Stream the Show Online. The Academy has finally decided which categories will be presented during the commercial breaks at the 91st Oscars on February 24.

Academy Unveils the 4 Oscars Categories to Be Presented During Commercial Breaks

In a break with tradition, the Oscars in four categories will be presented during commercial breaks when the 91st Oscars are broadcast by ABC on Feb. 24.

The affected categories are cinematography, film editing, live action short and the category of makeup and hairstyling.

While the Academy's board of governors approved a plan in August to present some of the 24 awards categories during breaks in order to reduce the show's running time to three hours, it had not been known which categories would be presented under the new format.

In an email to the group's membership today, Academy president John Bailey laid out the plan for this year's show. He emphasized that the Academy is "still honoring the achievements of all 24 awards on the Oscars." In the case of the four categories that are announced during commercial breaks, the winning speeches will air later in the broadcast, he said.

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LOS ANGELES — Alarmed by plunging television ratings for the Academy Awards, the organization behind the Oscars said on Wednesday it would add a category for blockbuster films and shorten the telecast by giving out some statuettes during commercial breaks .

The Academy Awards, also known as the Oscars , are a set of awards for artistic and technical merit in the film industry, given annually by the Academy of Motion Picture Arts and Sciences (AMPAS)

Additionally, he explained, "with the help of our partners at ABC, we also will stream these four award presentations online for our global fans to enjoy, live, along with our audience. Fans will be able to watch on Oscar.com and on the Academy’s social channels. The live stream is a first for our show, and will help further awareness and promotion of these award categories."

Bailey, who in addition to being president sits on the board of governors as a representative of the cinematographers branch, said the executive committee of six of the Academy's 17 branches volunteered to have their respective awards presented under the new system, and that the Academy selected four of them. In future years, he said, four to six different categories may be selected on a rotating basis, in collaboration with the show producers. The four categories that are getting the abbreviated treatment this year will be guaranteed a regular spot on the 2020 broadcast.

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This is what the audience is doing during the commercial break . This was filmed at the 83rd annual Academy Awards in Hollywood, CA on February 27, 2011.

Plans to shorten the Academy Awards ceremony by handing out Oscars to certain categories during commercial breaks have been met with anger The Academy has tried to take shortcuts in the past. When Chris Rock hosted the Academy Awards in 2005, a handful of categories were presented in

According to several sources, a video demonstration of what this new format will look like was shown to the various branches. It is said to have included most of the presentation, minus the winner's walk to the stage. The goal, they were told, was also to include the spirit of each winner's acceptance speech, although the speeches could be edited if they turn into a long list of thank-yous.

Several of those who saw the video demonstration said that it provided a respectful acknowledgment of the affected category and helped to ease their concerns.

As a rationale for the move, Bailey explained, "Viewing patterns for the Academy Awards are changing quickly in our current multi-media world, and our show must also evolve to successfully continue promoting motion pictures to a worldwide audience. This has been our core mission since we were established 91 years ago—and it is the same today."

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Academy will also be presenting some awards during commercial breaks , beginning next year. The people behind the Academy Awards announced Wednesday that they will be adding a category to the program that recognizes an “outstanding achievement in popular film.”

The 90th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2017 and took place at the Dolby Theatre in Hollywood

He also noted that this year's show will include performances of all five nominated songs as well a performance by conductor Gustavo Dudamel and the Los Angeles Philharmonic during the In Memoriam segment.

He concluded, "So, buckle up! We are committed to presenting a show which we all will be proud of."

Related slideshow: The 2019 Academy Awards Nominations (via Photo Services)

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