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EntertainmentAriana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media

17:36  03 september  2019
17:36  03 september  2019 Source:   hollywoodreporter.com

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The pop star Ariana Grande is suing Forever 21 , claiming that the fashion retailer sought to trick customers into thinking Grande endorsed its brand by posting photos of her on its social media accounts and using a model who looked “strikingly similar” to her.

Ariana Grande has a problem with Forever 21 . The suit includes screenshots from Forever 21 's Instagram that show stills from Grande 's work being used to promote the Forever 21 brand, as well as advertisements featuring what the suit calls a " look - alike model ," who has a hairstyle and clothes

Ariana Grande has filed a lawsuit against Forever 21 and claims at least $10 million in damages after the fashion retailer allegedly hired a look-alike model for a social media campaign.

Ariana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media

According to the complaint filed in California federal court, Forever 21 contacted Grande's representatives in anticipation of her latest album — thank u, next — for the purpose of an endorsement deal.

"Notably, the endorsement deal Forever 21 sought with Ms. Grande centered around social media marketing, including, but not limited to, Twitter posts, Instagram posts, and Instagram stories," states the complaint.

Grande, who asserts that the market value for her imprimatur, even a single Instagram post, is "well into the six figures," says negotiations commenced but that deal "never came to fruition because the amounts that Forever 21 offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature."

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Ariana Grande is claiming at least million in damages from Forever 21 after it allegedly used a look - alike model to promote its products. The apparel retailer was hoping to strike a social media endorsement deal with Grande earlier in the year, around the time she launched her album "Thank U

Topline: Pop star Ariana Grande is suing Forever 21 for allegedly stealing her image after she turned down an endorsement deal with the company, which in The lawsuit alleges that Forever 21 hired a “ look - alike model ” and styled her to resemble Grande in her 7 Rings music video for a social media

"Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019," continues the complaint. "The campaign capitalized on the concurrent success of Ms. Grande’s album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement."

Ariana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media © THR Grande adds that Forever 21 — which has a history of going to court over knockoffs although not quite like this — didn't just take a model with a similar look and hairstyle. Instead, she asserts, the "strikingly similar" model wore the hairstyle and hair accessory she did in the 7 Rings video, dressed in a top worn by her in numerous well-known photographs, and struck a pose for which Grande is known. Additionally, the 7 Rings audio is said to have played in conjunction with the post along with captions containing lyrics from that song.

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Photo: Ariana Grande /Youtube. It sucks to be kicked while you’re down, but perhaps a small consolation that it’s Ariana Grande who’s doing the kicking? Fast-fashion giant Forever 21 , which is reportedly considering filing for bankruptcy in the face of flagging sales

Ariana Grande is suing Forever 21 for million after the store allegedly hired a " look - alike " model for a marketing campaign. Earlier this week, Ariana Grande filed a lawsuit against Forever 21 for allegedly using a look - alike model without her consent.

The pop superstar is being represented by a legal superstar — Daniel Petrocelli at O'Melveny, who is claiming Forever 21's activity constitutes a violation of California's right of publicity statute, false endorsement under the Lanham Act, trademark infringement and copyright infringement.

In some ways, Grande is following in the footsteps of Kim Kardashian, who once sued Old Navy parent The Gap for using a look-alike in an advertisement. That case aggressively explored whether Kardashian's reputation was tarnished before it eventually settled.

Here's the full complaint from Grande.

Forever 21 hasn't yet responded to a opportunity for comment.

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