Entertainment: Ariana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media - PressFrom - US
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EntertainmentAriana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media

17:36  03 september  2019
17:36  03 september  2019 Source:   hollywoodreporter.com

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Ariana Grande has filed a lawsuit against Forever 21 and claims at least $10 million in damages after the fashion retailer allegedly hired a look-alike model for a social media campaign.

Ariana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media

According to the complaint filed in California federal court, Forever 21 contacted Grande's representatives in anticipation of her latest album — thank u, next — for the purpose of an endorsement deal.

"Notably, the endorsement deal Forever 21 sought with Ms. Grande centered around social media marketing, including, but not limited to, Twitter posts, Instagram posts, and Instagram stories," states the complaint.

Grande, who asserts that the market value for her imprimatur, even a single Instagram post, is "well into the six figures," says negotiations commenced but that deal "never came to fruition because the amounts that Forever 21 offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature."

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Reality TV star Kim Kardashian is suing Old Navy for million dollars in the hope of preventing brands from using celebrity look-alikes to falsely Onassis won an injunction to stop Christian Dior using a look - alike model , as did Midler who sued Ford Motors to stop it using an imitation voice

21 . Melanie Marden has become a target. Nobody saw it coming. T.I. decided to take a shot at Donald Trump's wife in a promo for his Dime Trap project, and T.I. employed a Melania Trump look alike , who donned the infamous "I Really Don't Care" jacket before taking it off to reveal her naked body.

"Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019," continues the complaint. "The campaign capitalized on the concurrent success of Ms. Grande’s album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement."

Ariana Grande Sues Forever 21 for Using a "Look-Alike Model" on Social Media © THR Grande adds that Forever 21 — which has a history of going to court over knockoffs although not quite like this — didn't just take a model with a similar look and hairstyle. Instead, she asserts, the "strikingly similar" model wore the hairstyle and hair accessory she did in the 7 Rings video, dressed in a top worn by her in numerous well-known photographs, and struck a pose for which Grande is known. Additionally, the 7 Rings audio is said to have played in conjunction with the post along with captions containing lyrics from that song.

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В данный момент эта функция недоступна. Повторите попытку позже. Опубликовано: 21 июл. 2011 г.

Look - alike modeling is essentially finding groups of people (audiences) who look and act like your best, most profitable customers. For example, let’s say you run an ecommerce store and you’ve identified that your best audience are people whose average purchase is over 0

The pop superstar is being represented by a legal superstar — Daniel Petrocelli at O'Melveny, who is claiming Forever 21's activity constitutes a violation of California's right of publicity statute, false endorsement under the Lanham Act, trademark infringement and copyright infringement.

In some ways, Grande is following in the footsteps of Kim Kardashian, who once sued Old Navy parent The Gap for using a look-alike in an advertisement. That case aggressively explored whether Kardashian's reputation was tarnished before it eventually settled.

Here's the full complaint from Grande.

Forever 21 hasn't yet responded to a opportunity for comment.

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