Entertainment: Can 'Hustlers' Become STX's Biggest Box Office Hit to Date? - PressFrom - US
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EntertainmentCan 'Hustlers' Become STX's Biggest Box Office Hit to Date?

11:01  11 september  2019
11:01  11 september  2019 Source:   thewrap.com

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After a big start to 2019 with “The Upside,” STX has faced months of headlines regarding their financial future. But after their newest film, “ Hustlers ,” premiered in Toronto to rave reviews this past weekend, the studio might see its fortune turn around with what could be its biggest box office hit to date .

STX /Lantern Entertainment's "The Upside" is turning out to be the first big surprise of the 2019 box office . After grossing just under million on its opening day "The Upside" wasn't even on STX ' s slate until five months ago, when the studio struck a distribution deal with Lantern to release the film.

After a big start to 2019 with "The Upside," STX has faced months of headlines regarding their financial future. But after their newest film, "Hustlers," premiered in Toronto to rave reviews this past weekend, the studio might see its fortune turn around with what could be its biggest box office hit to date.

Can 'Hustlers' Become STX's Biggest Box Office Hit to Date?© TheWrap Hustlers

Right now, the top film on STX's all-time box office charts is the 2016 comedy "Bad Moms," which opened in late July to $23.8 million and legged out to a $113 million domestic run. Independent trackers have "Hustlers" beating out that opening weekend with a $25-28 million launch from 3,250 screens, with STX projecting a start on the lower end of that range. The film has a $20 million budget.

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STX Entertainment' s Jennifer Lopez-Constance Wu stripper crime drama came on box office tracking with a hot M-M projection. However, many tracking services are forecasting that Hustlers is set to be a record opening for STX and Jennifer Lopez’ s best live-action opening of all time at the

– Box Office Forecast. Anthony D'Alessandro. STX has prided itself on its thrifty, demo-targeted marketing campaigns; rival sources tell Deadline that to open a pic north of M Does the success of Hustlers boost STX ’ s financial profile? Too soon to tell, but it’s the slate that makes a studio of this

The big challenge for "Hustlers" will be attracting millennial audiences, particularly women, as "It: Chapter Two" enters its second weekend. The WB horror film is expected to stay No. 1 this weekend, and the worst-case scenario for "Hustlers" is that strong reviews and word of mouth aren't enough to win over younger audiences more interested in a sequel to a popular hit.

But "Hustlers" does have another advantage besides solid Toronto reviews: a cast with a strong social media presence. STX isn't able to pony up the huge marketing budgets of its legacy studio brethren, so it makes up for it by assembling lead stars and an ensemble cast that can promote its films to millions of followers.

This was a factor in the success of "The Upside," STX's first-ever No. 1 release, as lead star Kevin Hart heavily promoted the film on social media and helped increase interest among younger moviegoers, while co-star Bryan Cranston helped sell the film to older ones. "The Upside" grossed $108 million domestically, taking advantage of a sparse early-year slate.

J. Lo almost accidentally broke costar's nose on 'Hustlers' set

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Hustlers is a 2019 American crime drama film written and directed by Lorene Scafaria, based on New York magazine' s 2015 article "The Hustlers at Scores" by Jessica Pressler.

STX /Lantern Entertainment’ s “The Upside” is turning out to be the first big surprise of the 2019 box office . After grossing just under million on its opening day from 3,080 screens, the Bryan Cranston/Kevin Hart comedy is now projected for a .5 million opening

In lieu of Hart, "Hustlers" has a loaded cast of women led by Jennifer Lopez and featuring stars popular on social media like Lizzo and Cardi B, both of whom have been at work hyping up the film. To have the same endurance at the box office that "Bad Moms" and "The Upside" had, "Hustlers" will have to bring fans of these women into theaters early to build up word of mouth that can last even against a crowded October slate.

"The good news for STX is that 'It: Chapter Two' has been less driven by female demographics than other horror films," Box office analyst Shawn Robbins told TheWrap. "The films in the coming weeks are also mainly aimed for men like 'Rambo: Last Blood' and 'Joker,' so there's room for 'Hustlers' to stand out."

While "It" has proven that a big hit can come out in September, it still remains to be seen whether there are enough people interested in going to the movies in this post-summer season to support multiple successes. STX will be hoping that one of their most critically acclaimed films to date can prove that.

Jennifer Lopez Debuts Sexy, Empowering 'Hustlers' in Toronto

Jennifer Lopez Debuts Sexy, Empowering 'Hustlers' in Toronto "Hustlers" took a long time to get made but it sure was worth the wait. The empowering crime saga, directed by Lorene Scafaria and inspired by true events, premiered at the Toronto Film Festival on Saturday night to an appreciative audience. 

STX Entertainment can claim its first 0M hit with the R-rated raunchy female comedy Bad Moms, which is clicking past the century mark today in the middle of its sixth weekend. ‘Bad Moms’ Sleeps Its Way To The Top Of The B.O.; Becomes STX ’ s First 0M Domestic Hit .

Directed by Lorene Scafaria. With Constance Wu, Jennifer Lopez, Julia Stiles, Keke Palmer. Inspired by the viral New York Magazine article, Hustlers follows a crew of savvy former strip club employees who band together to turn the tables on their Wall Street clients.

Based on the New York Magazine article "The Hustlers at Scores," "Hustlers" tells the true story of a group of strippers led by single mother Dorothy (Constance Wu) and pole-dancing veteran Ramona (Lopez) who decide to seduce and steal from Wall Street's sleaziest men after the 2008 financial collapse. Julia Stiles, Keke Palmer, Lili Reinhart, Lizzo, and Cardi B also star in the film, which is directed and written by Lorene Scafaria. Lopez produced the film with Will Ferrell, Adam McKay, Jessica Elbaum and Elaine Goldsmith-Thomas.

Also releasing this weekend is Warner Bros.' "The Goldfinch," the film adaptation of Donna Tartt's Pulitzer Prize-winning novel about a young man named Theo (Ansel Elgort) who lost his mother in a museum bombing when he was 13 and falls into a world of crime.

Directed by John Crowley, "The Goldfinch" premiered in Toronto this past weekend with the hopes of potential awards buzz. But unlike "Hustlers," critics have mostly panned the film with a 26% score on Rotten Tomatoes. As a result, moviegoer interest hasn't risen over the past few days and projections are currently set at a $9-10 million opening.

Jennifer Lopez is getting major Oscar buzz for her performance in 'Hustlers' and it’s fully deserved

Jennifer Lopez is getting major Oscar buzz for her performance in 'Hustlers' and it’s fully deserved In "Hustlers" the actress has finally found a role that allows her to show off her rarely used dramatic chops. It could lead her to an Oscar.

– Box Office Forecast. 27 August 2019. by Anthony D'Alessandro. However, many tracking services are forecasting that Hustlers is set to be a record opening for Stx and Jennifer Lopez’ s best live-action opening of all time at the domestic B.O. How the heck is that?

Hustlers hustlers Movie News stx films. A few weeks after expanding its all-star cast, Jennifer Lopez (Second Act) took to Instagram this morning to announce that her upcoming stripper heist picture Hustlers from STX Films will be hitting theaters on September 13! Box Office . Tuesday: Sep.

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'Hustlers' Banned in Malaysia for 'Excessive Obscene Content' .
"Hustlers," the Jennifer Lopez crime film about New York strippers who swindle Wall Street, has been banned in Malaysia for its "excessive obscene content." The country's film censorship board said the film was "not suitable for public viewing," citing its scenes featuring nude breasts, erotic dancing and drug use, according to the BBC. "Hustlers" was meant to open in the country on Thursday. "We regret to inform you that 'Hustlers' movieThe country's film censorship board said the film was "not suitable for public viewing," citing its scenes featuring nude breasts, erotic dancing and drug use, according to the BBC. "Hustlers" was meant to open in the country on Thursday.

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