Entertainment Sorry They Are! Lack of Baby Yoda Merchandise Has Cost Disney Millions This Year

03:10  06 december  2019
03:10  06 december  2019 Source:   thewrap.com

Adorable 'Baby Yoda' GIFs return after Giphy mix-up

  Adorable 'Baby Yoda' GIFs return after Giphy mix-up One of the most relentlessly adorable characters in Star Wars history just got caught up in some copyright confusion. Giphy has restored GIFs of Disney+ series The Mandalorian's stand-out character The Child (nicknamed "baby Yoda" because well, look at him) after "confusion" over whether or not the animations were allowed. The Vulture claimed in a spoiler-laden piece that the GIFs of the cute-as-hell character were taken down for "copyrightThe move will likely prove a relief if you just have to share the little tyke with everyone you know (straight-up: if you've seen the series, you'll probably want to).

Yoda backpacks have been a hit for decades. Where’s the Yoda baby bjorn chest pack? The Disney entertainment empire has suffered these failures to predict demand before. Frozen 1 merchandise sold out everywhere as tykes around the world screamed “Let It Go”.

Suffice to say, Disney ’s gamble – The Mandalorian cost about m per episode – will end up paying off. Even taking into consideration how ephemeral most pop culture phenomena turn out to be in our oversaturated media landscape, Baby Yoda fever is likely to prove a chronic condition.

(Video provided by Fox Business)

Disney has missed out on millions of dollars by not having Baby Yoda merchandise ready to go for this holiday season, according to a Thursday report from Jungle Scout, a company dedicated to helping out Amazon merchants.

According to the firm, the entertainment giant has missed out on at least $2.7 million in revenue by dragging its feet on producing products based on the breakout character from "The Mandalorian," the "Star Wars" spinoff series launched last month on its new streaming service Disney+.

Disney+ makes it easier to pick up shows where you left off

  Disney+ makes it easier to pick up shows where you left off Disney+ had a bumpy start, with many users reporting frequent crashes and even difficulty logging into their accounts. One of the company's first moves to address the issues was to remove certain features, with one of those being the "continue watching" list. Disney has now added the list back to its platform, allowing viewers to pick up a movie or show where they left off. Most streaming services have a "continue watching" menu section, so itMost streaming services have a "continue watching" menu section, so it was odd to see its absence from Disney+. While it wasn't quite at the top of the list of users' complaints, it will be nice to quickly jump back into a movie or show without digging through menus.

Baby Yoda has become a phenomenon thanks to "The Mandalorian," the new live-action "Star Wars" series that debuted on Disney Plus last month. But the lack of , and high demand for, Baby Yoda merchandise is a rare disconnect for Disney , which otherwise excels at satisfying its vast audience.

If your reaction to seeing Baby Yoda for the first time was , “I can’t take it!” you’re not alone. There's a scientific reason why you're obsessed.

a close up of an animal: BABY YODA © TheWrap BABY YODA Amazon customers have searched for Baby Yoda products more than 90,000 times in the last month, Jungle Scout found, while "The Mandalorian" has  generated another 126,000 searches during that same time.

At the same time, the lovable green munchkin who's captured the hearts of countless "Star Wars" fans — and become a meme sensation in the process — has helped random Amazon merchants make a little more cash this holiday season; the top 47 "Baby Yoda" products so far have sold an average of 1,842 pieces of merchandise, at an average of nearly $23 a pop.

But official merchandise like plush toys and bobble-heads based on the character (and others from the show) won't appear until this spring — though many are available for pre-order.

Disney cashes in on baby Yoda with crude online merch

  Disney cashes in on baby Yoda with crude online merch It's not surprising that Disney went without merch for The Child (aka baby Yoda) when The Mandalorian premiered, since it would have spoiled one of the streaming show's most adorable surprises. However, the first offerings are rushed, to put it mildly. The media megacorp has listed its first products themed around the sweet green toddler, and they look like they were produced at a make-your-own-shirt website -- you might have whipped up some yourself with a few minutes in Photoshop.They're not cheap, either, with prices ranging from $15 for a tumbler to $45 for a baby-Yoda-badged iPhone XS case from Speck.

The Baby Yoda figures are the first such products we have seen featuring the popular character. As previously reported by Newsweek, Hasbro has said they will not be offering Baby Yoda merchandise until 2020. So far, the only official merch featuring The Child is that offered on the official Disney

Unofficial Baby Yoda gear has flooded the internet, and some sellers are taking sketchy shortcuts to Showrunner Jon Favreau later said that was a deliberate choice: Production of Baby Yoda toys was While Disney was trying to get its act together, a number of third-party ecommerce sellers began

It's important to consider that Disney is coming off a quarter where it made $19.1 billion in revenue. And last year, the company reported $4.65 billion in consumer product revenue alone. Failing to grab another $3 million isn't going to put CEO Bob Iger out on the curb, but as anyone that's been to Disneyland can attest, the company typically doesn't overlook an obvious way to make money off its fans.

So what else is at play here?

"The Mandalorian" creator and showrunner Jon Favreau told The Hollywood Reporter this week that the dearth of Baby Yoda toys and goods was intentional.

"Part of what people really value is to be surprised and delighted, and I think that's becoming all too rare. It's very difficult to keep secrets about projects you're working on," Favreau said about Disney's decision to hold off on manufacturing Baby Yoda products.

Baby Yoda is out-trending Democratic presidential candidates

  Baby Yoda is out-trending Democratic presidential candidates The data is with him.

Image caption The Baby Yoda toys that have been announced this week. Yet, to the surprise of many, Disney has been slow to offer merchandise relating to the Mandalorian, waiting until this week - a month after the show's launch - to unveil its range of vinyl and plush Child toys.

Baby Yoda is more popular than most politicians and stores can't seem to make merch for the "Star Wars" character fast enough. From an ugly Christmas sweater to a case for your smartphone, shop over 10 of our favorite pieces of Baby Yoda merch below!

"By holding back on that one product, we knew that we may have had the disadvantage of not having toys available day and date, but what we got in exchange was an excitement surrounding the character, because everybody felt like they discovered him together," he said. "That emulated more what my experience growing up was like."

The bet Disney is making here is that after seeing the viral phenomenon that is Baby Yoda sweep their Twitter and Facebook feeds, people will be compelled to signup for Disney+ — which is more crucial to the company's future than plush-toy revenues.

Slideshow: Original shows and movies set for Disney+

Disney's Bob Iger, Time's Businessperson of the Year, holds Baby Yoda in painting .
"As soon as those ears popped up from under the blanket, and the eyes, I knew," Iger told Time."Painting Bob Iger was fun, but of course, like almost the entire universe, being able to paint baby Yoda at a time when he's blowing up the internet was thrilling," O'Brien is quoted as saying in a tweet from Time.

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