•   
  •   
  •   

Entertainment Trump's Space Force Already Lost Its First Battle

17:27  05 june  2020
17:27  05 june  2020 Source:   hollywoodreporter.com

Roy Horn of duo Siegfried & Roy passes from COVID-19

  Roy Horn of duo Siegfried & Roy passes from COVID-19 Roy Horn announced just weeks ago that he had contracted the coronavirus.He was 75 years old.

When Donald Trump has discussed the newest branch of the U.S. armed services, he struck a bellicose tone. "Space is a war-fighting domain just like the land, air and sea," the president told an audience of Marines in March 2018. Two years later, after Congress appropriated money for his vision for a Space Force, and Trump held an Oval Office ceremony to unveil the official flag of the unit, he added that it was high time the country moved to protect strategic American space infrastructure. "As you know, China, Russia, perhaps others, started off a lot sooner than us," Trump said.

Launch of Air Force spaceplane from Cape Canaveral scrubbed due to weather

  Launch of Air Force spaceplane from Cape Canaveral scrubbed due to weather United Launch Alliance teams scrubbed the liftoff of an Atlas V rocket Saturday after inclement weather consistently violated criteria at Cape Canaveral Air Force Station, setting the stage for a 24-hour turnaround. The 197-foot rocket will now target 9:14 a.m. Sunday, the opening of a 10-minute window, to boost the Air Force's X-37B spaceplane from Launch Complex 41. Weather conditions are expected to stand at 80% "go," a stark contrast to the cloud-heavy, rainy morning Saturday brought to the Cape.

But his administration has proven dovish when it comes to protecting the "Space Force" name itself. On May 29, Netflix premiered its comedy seriesSpace Force, from TheOffice showrunner Greg Daniels and star Steve Carell. The U.S. military has done nothing to stop the streamer’s satirical take, nor could it thanks to the First Amendment. But less noticed is how around the globe, the streaming giant has outmaneuvered the U.S. government to secure trademark rights to "Space Force" in Europe, Australia, Mexico and elsewhere. Meanwhile, the Air Force merely owns a pending application for registration inside the United States based on an intent to use. Meaning that the feds have gotten a place in line but no confirmed trademark rights thus far.

Local artist designs commemorative mission patch for SpaceX's and NASA's historic launch

  Local artist designs commemorative mission patch for SpaceX's and NASA's historic launch Local artist, Tim Gagnon designed a commemorative mission patch for SpaceX's and NASA's historic launch.Much to his parents' disbelief, Gagnon's senator got back to him and on Dec. 7, 1972, he and his father were flown down to Kennedy Space Center from Connecticut to watch the heavy-lift Saturn V rocket liftoff from pad 39A for the last moon landing mission.

That's not necessarily a problem. Netflix can produce a television series without confusing consumers, just as the military can train fighting astronauts without anyone mistakenly thinking the streamer is sponsoring such an academy.

Conflict potentially arises when trademark users begin trafficking in similar products. Imagine for a moment that a “Space Force” jumper begins appearing in retail stores. Who’s selling? The U.S. military or Netflix? Trademarks help clarify the source of goods and services.

For many years, the U.S. government was lax when it came to registering trademarks for its military assets and didn't put up much of a fight when others made claims. For example, Paramount Pictures applied to register "JAG" six times between 1995 and 2005 — spanning the time that its CBS series was on the air — and the applications were not opposed by the government.

Local artist designs commemorative mission patch for SpaceX's and NASA's historic launch

  Local artist designs commemorative mission patch for SpaceX's and NASA's historic launch Local artist, Tim Gagnon designed a commemorative mission patch for SpaceX's and NASA's historic launch.Much to his parents' disbelief, Gagnon's senator got back to him and on Dec. 7, 1972, he and his father were flown down to Kennedy Space Center from Connecticut to watch the heavy-lift Saturn V rocket liftoff from pad 39A for the last moon landing mission.

Then, in 2007, the Defense Department issued a directive establishing a branding and trademark licensing office, Foreign Policy magazine once reported.

Soon thereafter, applications for registrations exploded as the military gobbled up everything from "Special Forces" to "NORAD tracks Santa." In 2011, the Navy even got around to finally registering JAG-related marks. For one brief moment, the issue of military trademarks earned significant attention. That would be in May 2011, when, days after the death of Osama bin Laden, Disney applied for a registration on "Seal Team 6" — and not just for entertainment, either. Disney wanted a registration for clothing, footwear and headwear. Within weeks, upon public outcry, Disney abandoned its pursuit.

Now comes the introduction of the U.S. Space Force, and given Trump's history as a businessman, one would expect his administration to be quite aggressive in securing trademarks. After all, during the time when Trump starred on The Apprentice, the Trump Organization was mostly just licensing the "Trump" brand to developers of hotels, casinos and golf courses. To put it bluntly, fame was Trump's primary commercial asset while trademarks ensured a way to exploit that.

Funerals in space: The people who send their ashes into orbit

  Funerals in space: The people who send their ashes into orbit Services such as Celestis and Aura Flights send remains to the skies in an epic final journey."He'd say, 'Do you see it?' It's right there. And it would be the faintest little piece of light going across the sky," Christine recalls. "He was just so excited about it.

But aggression on the trademark front hasn't been a hallmark of the Department of Defense under President Trump — and the best place to find proof of that may be with respect to Netflix's "Space Force" trademark registrations. Although the United States operates on what's called a "first-to-use" trademark registration system, where priority is based on actual use in commerce rather than who gets to the U.S. Patent and Trademark Office first, many other countries operate on a "first-to-file" basis. Records show that Netflix was submitting applications for "Space Force" around the world as early as January 2019. In other words, the Department of Defense was caught sleeping.

Will this end up in legal warfare? Some trademark lawyers point out Trump's unpredictable nature. "Here, the branch is so new, and the executive branch so commercialized, and the commander in chief so attention-seeking, that I'm not sure we can know quite what to expect," says attorney Ed Timberlake.

Perhaps troublesome, the Air Force has an entire website devoted to intellectual property management and even includes a page devoted to "entertainment uses," where potential licensees are told, "The proper use of symbols in feature films, documentaries, educational pieces, television shows, news programs and all other kinds of media is incredibly important. We want you to be able to tell a rich and engaging story while we put our best foot forward."

Space Force Tells a Terrible Joke About America

  Space Force Tells a Terrible Joke About America And the timing couldn’t be worse.But then there’s the show itself, which is so strange and ill-conceived and ill-timed that not even Carell’s avuncular bonhomie can save it. For all its cinematic trappings, Space Force is a series with a single joke running through it, and that joke is American idiocy.

Again, because of the First Amendment, the military would face a steep climb — perhaps a Sisyphean one — preventing Netflix's use of "Space Force" in its Steve Carell series. Trademark law allows for parodies and descriptive uses, and when push comes to shove, broader uses too so long as there's artistic relevance and nothing explicitly misleading.

But of course, distracting and expensive courtroom excursions do come up from time to time. See, for example, a government contractor's recent battle over the use of Humvees in Call of Duty. Probably most worrisome for an entertainment producer like Netflix, other countries don't have the same First Amendment principles nor "fair use" standards as America does. Would other countries really stand up to the U.S. military over a television series? Given the potential for being outmuscled if not outlawyered, IP attorney Jennifer Ko Craft at Dickinson Wright credits Netflix with foresight. "It's a brilliant move to register worldwide," she says.

In any respect, as the U.S. military embarks on a journey beyond the clouds and sky, the real-life Space Force hardly has its phasers set to fire. "At this time, we are not aware of any trademark conflicts with the fictional program Space Force produced by Netflix," says an Air Force spokesperson. "We wish Netflix and the show's producers the best in their creative depiction of our nation's newest branch of the military."

This story appears in the June 3 issue of The Hollywood Reporter magazine. Click here to subscribe.

'Democracy is at stake': Former Bush aides and staffers launch super PAC in support of Biden .
The PAC will target "historically Republican voters who are dismayed and disappointed by the damage done to our nation by Donald Trump’s presidency."The group of at least 200 former officials, aides and Cabinet secretaries formed 43 Alumni for Biden to block President Donald Trump from winning a second term, arguing on its website that "democracy is at stake" and there have been "far too many days filled with chaos emanating from the highest levels of government." The group is not directly affiliated with Bush.

usr: 0
This is interesting!