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Entertainment 'Mulan' Heads for Disney+ in the U.S. and Other Select Countries at Premium Price

01:20  05 august  2020
01:20  05 august  2020 Source:   hollywoodreporter.com

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In a surprise development, Disney announced Tuesday that ' Mulan ' will be offered to Disney+ customers in the U . S . and other select It is also the first time the conglomerate has offered a film on Disney+ at a top-tier price , thus creating its own premium video-on-demand service at a time when

Disney CEO Bob Chapek added during the company’ s earnings call that Disney+ had 60.5 million subscribers as of Monday. Disney ’ s direct-to-consumer business unit remained a money-losing endeavor in the third quarter as the company continued investing in the expansion of its streaming

In a surprise development, Disney announced Tuesday that Mulan will be offered to Disney+ customers in the U.S. and other select markets at a premium price of $29.99 beginning Sept. 4.

Mulan is among a handful of Hollywood tentpoles that have seen their spring and summer release dates delayed several times due to the novel coronavirus pandemic and subsequent theater closures.

The decision to now bypass cinemas and debut the family adventure on Disney+ is a blow for theater owners who were counting on playing both that film and Warner Bros.' Tenet upon reopening later this month (Tenet will launch overseas on Aug. 26, followed by select U.S. markets on Sept.  3).

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It is also the first time the conglomerate has offered a film on Disney+ at a top-tier price, thus creating its own premium video-on-demand service at a time when PVOD is gaining strength across the industry because of COVID-19.

Niki Caro directed the live-action adaptation that stars Crystal Liu as Mulan, a woman who disguises herself as a man to spare her elderly father from military service.

In addition to the U.S., Mulan will be made available to Disney+ customers in Canada, New Zealand, Australia and many Western European countries.

In territories where it doesn't debut on the streaming service, Mulan will offered to cinemas.

Walt Disney Co. CEO Bob Chapek told investors Mulan is an exception and that the company remains committed to the big-screen experience. Yet he also addressed the possible potential of PVOD.

“We’re very pleased to be able to bring Mulan to our consumer base that has been waiting for it for a long, long time. Mulan is a one-off," he said.

"That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform, but also the number of transactions we get on that PVOD offering.”

Mulan was originally set to hit the big screen on March 27 but was subsequently delayed three more times before Disney unscheduled the pic.

Mulan movie release canceled at theaters: angry operator destroys poster .
© Mario Anzuoni / Reuters Actor Ming-Na Wen poses at "Mulan" movie premiere in Los Angeles, California, United States , March 9, 2020. In Palaiseau, near Paris, a cinema director destroyed a poster of the film Mulan in his establishment in protest as the film's release was canceled on the big screens.

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