Entertainment Facebook share still easier pre-market: Facebook can increase sales

13:05  30 october  2020
13:05  30 october  2020 Source:   finanzen.net

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Use your Facebook account to find what you want and sell what you don't. Marketplace is available in the Facebook app and on desktops and tablets. You get to decide how much information to share . Use Facebook Messenger or communicate via Marketplace to avoid spam and phishing.

Facebook has presented its balance sheet figures for the past quarter.

INDRANIL MUKHERJEE/AFP/Getty Images © Provided by Finanz.net INDRANIL MUKHERJEE / AFP / Getty Images

The business of Facebook is getting a boost because more companies are relying on digital platforms in the Corona crisis. The turnover of the online network, which is primarily achieved with advertising, rose in the last quarter by 22 percent year-on-year to 21.2 billion dollars. The bottom line was a profit of $ 7.85 billion - an increase of 29 percent. A good $ 900 million tax credit for research and development expenses contributed to this.

Small and medium-sized businesses make up a large proportion of Facebook advertisers. Many of them - such as cafes or restaurants - have been hit hard by the pandemic. As a result, it was feared that they would cut their advertising spending. At the same time, there was an advertising boycott of large customers in July in protest against hate speech on the platform.

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Buy or sell new and used items easily on Facebook Marketplace, locally or from businesses. Find great deals on new items shipped from stores to your door.

The fact that Facebook is still recording solid growth is also due to the fact that small and medium-sized companies are increasingly looking for new business opportunities on the Internet during the crisis. Facebook's advertising business was driven by this accelerated change from traditional to online trading, stressed CFO Dave Wehner.

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Facebook had quickly developed a trading platform. Sheryl Sandberg, the top manager responsible for the operational business, named a family company that otherwise sold soaps from its own production at weekly markets. In the pandemic, she is now using Facebook as a platform and has expanded her business.

Facebook builds on the argument that the online network plays a role worth protecting for the economy during the crisis. Against this background, Facebook criticized, among other things, the plans of Apple for privacy on the iPhone, in which the users of each app should allow tracking for advertising purposes.

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Learn about your Facebook audience with the Audience Insights tool. Interactive, Audience Insights allows you to get consumer insights and trends on particular topics.

These updates to Pages make it easier for businesses and people to connect. However, the experiences customers are directed to after clicking the call-to-action button often aren’t optimized for mobile, increasing the chance that people will drop off without connecting with your business.

This could prevent Facebook from collecting data on a user across different apps and thus personalizing the advertising more precisely. He was concerned that such restrictions or EU data protection plans "could have a significant negative effect on small businesses and the economic recovery in 2021 or beyond," said founder and boss Mark Zuckerberg.

The number of daily active Facebook users rose within three months by 30 million to around 1.82 billion, as the online network announced after the US market closed on Thursday. Every day 2.54 billion users access at least one app from the group - such as Instagram and WhatsApp.

The Facebook share traded on the NASDAQ lost 2.16 percent to 275.13 US dollars. Finanzen.net editors / dpa-AFX

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