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Entertainment Netflix Launches Online Shop With Show-Branded Merchandise

00:00  11 june  2021
00:00  11 june  2021 Source:   hollywoodreporter.com

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The streaming service is launching Netflix . shop , a retail arm that will sell curated products from its catalog of shows and movies. As part of the launch , Netflix is introducing a collection of anime-inspired products, according to a statement Thursday. Other major studios generate billions of dollars in revenue from toys, collectibles and other goods based on popular characters and shows . Disney’s “Star Wars” films and shows alone have generated tens of billions in merchandise sales. The initial items from Netflix include streetwear and action figures from the anime series “Yasuke” and “Eden

Shopping is a powerful way to help pad the coffers and entice viewers to stick around, and media companies like NBC Universal have gotten the memo. NBCU has launched and continues to steadily develop online commerce features that not only relate to its programming, but specifically ties them Perhaps sensing opportunity, the company partnered with LG last fall on a live shopping app that puts these original TV shopping brands directly on the electronics giant’s range of smart televisions. Netflix is not hurting for money either. The streaming company raked in .15 billion in the second quarter, a

Netflix is diving into e-commerce with the launch of its first branded merchandise shop on Thursday.

Featuring streetwear collections, home decor, jewelry and other merchandise, the shop will allow Netflix — which does not run ads on its services — to have access to another revenue stream that capitalizes off the streamer’s popular shows like Stranger Things, The Witcher, Bridgerton and more.

As of the Thursday launch, customers can purchase items from collections designed by Nathalie Nguyen, Kristopher Kites and Jordan Bentley that are inspired by the anime series Yasuke and Eden. Later this month, merchandise inspired by the hit series Lupin will feature heavily on the shop and include products like hats, hoodies, throw pillows and side tables.

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Netflix launched a new online store Thursday, with a curated lineup of show -themed goods from various designers. At launch , the offerings include goods inspired by Eden, a recently-debuted anime program about a girl raised by robots, along with a set of t-shirts and hoodies from Hypland themed around the anime series Yasuke, which arrived on Netflix in April . "Thanks to an official partnership with Netflix , Hypland now brings the universe of Yasuke from your screen to your closet via tie-dyed tees, graphic hoodies, and more," the landing page for the collection reads.

Netflix (NFLX), which has found critical and business success with original shows such as "House of Cards" and "Orange Is the New Black," wants to sell licensed merchandise and toys. The company has posted a job opening for a "senior manager, licensing, merchandising and promotion" and signaled it wants to plunge into fan swag. "We're looking to establish a licensing and merchandising approach to help amplify fervor around key titles by developing new channels for consumers and communities to interact with Netflix ," the posting said. Can replicas of Queen Elizabeth II's crown be far behind?

Prices range from $30 for a tee to $135 for an Eden-inspired clock. The store is only available in the U.S. at the moment, but Netflix’s vice president of consumer products, Josh Simon, said in an announcement for the shop that the company plans to expand to other countries in the “coming months.”

“We’re always looking at how we can  extend the world of our stories for fans, from apparel and toys to immersive events and games,” Simon said. “We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”

This isn’t the first time Netflix has ventured into branded merchandise. Following the success of Shonda Rhimes’ Bridgerton, Netflix partnered with the clothing company Phenomenal to sell sweatshirts and long-sleeved tees for $59 to $60 with popular quotes from the show, like “I Burn for You” and “I Wish to be Entertained.”

Netflix star Omar Sy says nobody recognized him when he put up a poster for his own show at a busy Paris subway station .
Sy going unrecognized at the Paris station might be unexpected, but his "Lupin" character's success in the show depends on not getting noticed.Sy, who is one of the most well-known movie stars in France, opened up about getting ignored by commuters at a subway station, near the famous Louvre Museum, during a chat with Time magazine published on Tuesday.

usr: 1
This is interesting!