Entertainment Snap share drops two-digit: Snap with sales under the expectations and disappointing forecast

18:15  22 october  2021
18:15  22 october  2021 Source:   finanzen.net

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The advertisement of the popular photo app Snapchat has been hugely caught by Apple's measures for more privacy on the iPhone.

ASIF HASSAN/AFP/Getty Images © Provided by finanzen.net ASIF Hassan / AFP / Getty Images

Advertisers could measure worse the success of their advertising campaigns, the operator company Snap filed after missing sales forecasts in the past quarter. Investors then started escape from the stock: The Snap share temporarily loses 19.74 percent to $ 60.12 in early US trade on Friday. In the first reaction on the eve, the course was even broken by 25 percent.

Apple had introduced the rule in the summer that app developers have to ask users explicitly for permission if they want to track their behavior through different applications and services for advertising purposes. According to surveys, most users reject that, making some previous promotional models to waver.

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Snap set greatly on small ads in recent years, users should immediately click to click - for example, advertising for apps that you can install right away. However, after the introduction of the new iPhone rules, developers could no longer tell if a user already has their app, Snap Manager Jeremi Gorman said. Also, they could not measure how fast users responded to the ads and how long they looked at them. Apple provided alternative software tools would have proven to be unreliable, criticized Gorman. From Apple, there was no reaction to the criticism.

The advertisement of Snap is also taken from a second page in the pliers: various companies make bottlenecks in supply chains and to create the labor market. "In many cases, companies do not have enough stocks or capacities to serve higher demand," Gorman said. You have a lot of interest in the commonly grooming Christmas business advertising for your products.

J&J raises profit forecast amid COVID-19 vaccine sales

  J&J raises profit forecast amid COVID-19 vaccine sales Johnson & Johnson raised its 2021 profit forecast after sales for its COVID-19 vaccine, a cancer treatment and other drugs helped the company soar above Wall Street's third-quarter earnings predictions.The company said it now expects its adjusted earnings for 2021 to fall between $9.22 and $9.82 per share, according to The Associated Press.The pharmaceutical company also narrowed its forecast for operational sales, which does not take the impact of currency exchange rates, to between $92.8 billion and $93.3 billion, including vaccine sales.Analysts predict that the company will see an average of $9.71 in earnings per share with a total of $94.

Both factors would go through the ongoing quarter, warn snap. Although Snap increased by 57 percent to around $ 1.067 billion in the past quarter of the year over the year by year (920 million euros). In the market, however, 1.1 billion dollars were expected. The lower end of the own forecast of $ 1.07 billion missed the company only by three million dollars, as Snap boss Evan Mirror emphasized.

mirrors reaffirmed despite the counterwind that Apple's measures from the point of view of Snap are the right way. "In the long run, these changes are really important for the health of the ecosystem." Snaps tools with which the efficiency of advertising campaigns was measured, but are "blind," he said. "We definitely underestimated the consequences for our advertising partners," cleared mirrors.

The number of users active in Snapchat daily rose within three months from 293 million to 306 million. In the third quarter, Snap posted a loss of just under $ 72 million - a significant improvement compared to the minus of around $ 200 million a year earlier.

investors assumed that Apple's privacy measures will also make competitors such as Facebook and Twitter and dropped their shares in precursor trading on Friday by more than three percent. Facebook has long been criticizing the changes for a long time and already had to grant his advertisers to have failed data. The online network refers to the fact that small and medium-sized enterprises would be suffering from the restrictions. Apple always emphasized the criticism, the protection of privacy is a human right ./SO/DP/Mislos Angeles (DPA-AFX)

Varta share ultimately in free fall: Varta lowers revenue forecast because of lost production at customer .
Battery Group Varta lowers because of limitations due to the Corona pandemic its annual outlook. © Contributed by Finanzen.net Andrew Burton / Getty Images Some customers were affected by delays in the delivery of raw materials or semiconductors, announced Varta on Friday in Ellwangen. Some customers have temporarily stopped by local lockdown in Asia production. Moreover, the delayed launch of new customer projects have recently loaded.

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