Entertainment See Beyoncé Pose in Rare Shot with Her Daughters Blue and Rumi in New Ivy Park Campaign
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's daughters are showing off their Ivy Park style!
The singer stars in a new ad for her IVY PARK x adidas clothing line, enlisting daughters Blue Ivy, 9, and Rumi, 4, whom she shares with husband JAY-Z, to model pieces from the Halls of Ivy collaborative collection.
About halfway through the clip, the 40-year-old matches her daughters in black-and-white houndstooth printed outfits. Beyoncé smiles at the camera while holding Rumi against her hip as Blue stands behind them and holds a soccer ball.
JAY-Z Joins Instagram -- and He's Only Following One Person
The rapper already has more than 1 million followers after less than a day on the platform.His first post to both his feed and his Story was in promotion of his upcoming flick, The Harder They Fall, which he produced. He featured the Western flick's poster, while on his Story, he posted was a countdown to when the movie started streaming on Netflix.
"WELCOME TO THE HALLS OF IVY,"shared alongside the ad on social media. The collection launches exclusively for 24 hours on Adidas' website on Dec. 9 before being released globally on Dec. 10, according to .
The ad also features several other celebrity children, including Kobe and Vanessa Bryant's daughter Natalia and Ryan Philippe and Reese Witherspoon's kids, Ava and Deacon.
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WELCOME TO THE HALLS OF IVY
Join now at— IVY PARK (@WeAreIvyPark) .
Teddy bear lost in Glacier park returned to 6-year-old girl
HELENA, Mont. (AP) — A little girl who lost a special teddy bear she'd had since being adopted from an Ethiopian orphanage thought it was gone forever when she forgot it along a trail in Glacier National Park last year. Her parents and family friends still held onto a glimmer of hope. Hope won out. Thanks to a social media plea, the sharp eyes and soft heart of a park ranger and the closure of a hiking trail because of grizzly bear activity on the same day a family friend visited the park, the teddy bear is back in the arms of 6-year-old Naomi Pascal in Jackson, Wyoming.
Back in August, Beyoncé's daughters Blue and Rumi plus son Sir, 4, were featured in a.
In the clip, Beyoncé is seen matching her younger two in all blue outfits, and in another shot, the proud mom walks beside Blue, who is nearly as tall as the star. Sir is also shown in a blue cowboy hat in another moment.
In February,, posing side-by-side with Beyoncé in a vibrant graphic-print puffer jacket and matching bottoms in the same color pattern.
Beyoncé's mothergave a sweet shoutout to her granddaughter on at the time, revealing that Blue wasn't actually scheduled to pose in the campaign.
"My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park," Knowles-Lawson captioned anpost. "Swing your hair Blue!!!!! She inserted herself into this shoot. No she was not supposed to be in it! She was just hanging out and got dressed and I guess she said 'I'm not gonna tell you what I could do I'm gonna show you.' I love that aggressive spirit My Blue Blue!!!!"
Beyonce’s Daughters Blue and Rumi Make a Cameo in Latest Ivy Park Campaign .
Beyonce’s Daughters Blue and Rumi Make a Cameo in Latest Ivy Park CampaignFor the latest, schoolgirl-inspired drop, Halls of Ivy, the 40-year-old fashion designer tapped a handful of celeb children to serve as models — including her own!