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Entertainment Larry Gerbrandt, Veteran Media and Entertainment Research Analyst, Dies at 69

06:18  08 january  2022
06:18  08 january  2022 Source:   hollywoodreporter.com

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An esteemed industry analyst , Larry was a senior analyst at Kagan World Media from 1984 to 2004 (including the last three years as COO) and from 2004 to 2005 was responsible for AlixPartners’ media and entertainment practice, specialising in valuation, strategic consulting and litigation support. As Senior Vice President/General Manager, he launched a new division within VNU’s Media Measurement and Information business called Nielsen Analytics, which published research reports and analyses on the economics of emerging technologies as well as the consumer adoption patterns of traditional and

A leading media and entertainment analyst for more than 30 years, Larry Gerbrandt has worked for the top media research companies in the field, including 20 years as SVP and COO of Paul Kagan Associates, Inc. (now SNL Kagan, a division of S&P) and SVP/general manager of Nielsen Analytics (a division of The Nielsen Co.). He sits on the board of. INSP (an 80 mil.-subscriber family-friendly basic network) and is an adviser to SVOD and new media startups. A veteran of nearly 100 expert engagements, including the high-profile Katzenberg v. Disney, O’Bannon v. NCAA and Landis v

  Larry Gerbrandt, Veteran Media and Entertainment Research Analyst, Dies at 69 © Courtesy Chuck Larsen

Larry Gerbrandt, a veteran research analyst, valuation expert and consultant for media and entertainment companies, died Thursday in his sleep at his home in Aromas, Calif., a family spokesman said. He was 69.

Gerbrandt worked for such companies as Paul Kagan’s Kagan World Media as a senior analyst and senior vice president in its entertainment division; AlixPartners, where he led its entertainment consulting and litigation support practice; and Nielsen Analytics, for which he authored studies on the future of on-demand content over broadband and wireless networks.

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More recently, he co-founded Media Valuation Partners, a custom research, litigation support and valuation practice.

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A mere 18 months ago, multiple world-class athletes dropping dead on the field in front of fans and live TV audiences would be the top news story on every station across the entire world – yet now we face exactly that situation and the news media is silent. Wtf are u even talking about? Did even try researching . Hard enough getting this info out there with all the msm suppression with then having ppl like you giving them reason to doubt it unjustifiably. If he were a made up person, yes please keep us honest. But to lazily spout off that any of this is lies, you’re doing msm and establishment media ’s job for them.

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Gerbrandt also served as a valuation expert for Disney in its landmark Katzenberg v. Disney suit that was settled in 1999, and he testified in rate-setting proceedings involving music performing rights organizations, Library of Congress copyright arbitration tribunals and FCC cable network carriage disputes.

He wrote a “Media Math” column for The Hollywood Reporter before its relaunch as a weekly in late 2010 and was a member of the board of directors of the INSP cable network.

Survivors include his wife, Margo; children Ryan (and his wife, Leslie) and Lauren (and her husband, Ethan); and grandchildren Nathan, Anistyn, Grayson and Wyatt.

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