Entertainment NFT avatars: Barbie and Balmain go partnership An

16:01  20 january  2022
16:01  20 january  2022 Source:   finanzen.net

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Balmain and Barbie want to design an accessory and fashion collection together. In addition, three NFT Barbie avatars are to be auctioned with Balmain Designed Mode via the e-commerce platform Mattel Creations.

Thomas Lohnes/Getty Images © Provided by finanzen.net Thomas Lohnes / Getty Images

• The fashion brand Balmain and Mattels Barbie go a partnership an

• The cooperation should include a ready-to-use collection, an accessory line and three NFs

• The NFTs should be about the E- Commerce platform Mattel Creations are auctioned

partnership between Barbie and Balmain

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non-fungible token (NFTs) are currently experiencing a veritable hype. Whether pictures, videos, music pieces or texts, it seems as if the digital value marks with a unique possession certificate almost always find a buyer. Now the US toy group Mattel wants to enter the NFT business. For this purpose, the company in a press release announced a partnership between the brand Barbie and the French luxury fashion label Balmain. In addition to a conference collection and an accessory line, three NFTs should also be launched.

NFTs should be available digital and physically

The three NFTs are, according to the press release, Barbie and Ken avatars, which are equipped with a unique set of Balmain mode. The so-called Barbie X Balmain NFTs are auctioned by online auction via the e-commerce platform Mattel Creations. The highest bidding win both the Avatar and a physical version of the outfit in the Barbie scale. "As a fashion house, which the innovation has dedicated itself to unexpected and cheerful ways, Balmain is the perfect partner under the creative direction of Olivier Rousting the perfect partner to transfer the unique iconography of Barbie into a modern iteration of digital art and physical fashion," said Richard Dickson, President and Chief Operating Officer of Mattel in the press release.

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The appearance of the NFT avatars

The first Barbie x Balmain NFT carries according to information on the website of Mattel Creations a striped pullover dress with cut-out shoulders. In addition, the avatar has a pink maxi pillow pocket with Balmain Monogram and Balmain X Barbie logo. The second NFT avatar wears a voluminous dress with maxi loop made of pink silk satin. Number Three is a Ken avatar equipped with a white cotton t-shirt, a double-row blazer, a long coat with pointed collar and a pleated pants. On his head, the avatar carries a cap of Balmain Paris. "For this collaboration, we build on the New French Style of the latest collections of Balmain and show once more that Balmain is inspired by the really diverse and exciting beauty that can be found on today's Parisian boulevards and avenues. This collection also leans Every arbitrary restriction on the gender - it is a nearly 100% unisex collection, "said Olivier Rousting, Balmain's chief designer in the press release.tim Adler / editors Finanzen.net

Political candidates turning to NFTs to raise money, attract young supporters .
Political candidates are starting to turn to NFTs for fundraising -- but some experts say they're concerned about transparency issues. Non-fungible tokens -- digital assets that cannot be replicated and can be used to represent real-world items -- are slowly creeping into the political world, with a few candidates already using them to raise thousands of dollars.

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