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Offbeat Uber rolls out new ads to save its reputation, market share

17:44  16 may  2018
17:44  16 may  2018 Source:   cnbc.com

Walmart's delivery partnerships with Uber, Lyft fail to take off

  Walmart's delivery partnerships with Uber, Lyft fail to take off By Nandita Bose and Heather SomervilleThe end of the Walmart partnerships, which has not been previously reported and was confirmed by Walmart and Uber, undercuts a vision the ride-hailing companies laid out: a service that can efficiently deliver anything on-demand, including people and cargo, at the touch of a smartphone app.

Uber CEO Khosrowshahi is rolling out a series of ads to save its reputation and market share . "Moving forward, it ' s time to move in a new direction. And I want you to know just how excited I am to write Uber 's next chapter," Khosrowshahi says in the longer, 60-second commercial.

Its chief rival Lyft earlier this week said it now claims more than a third of the U.S. ride-hailing market .

Uber is deploying its top executive Dara Khosrowshahi in a series of national commercials — a rare Silicon Valley CEO spot appearance — to improve its reputation and, likely, its market share from rival Lyft.

The shorter of two commercials features Khosrowshahi dispensing wisdom from his father and vowing that under his leadership, Uber will be a "much, much better service."

Khosrowshahi took over the top spot at Uber last year after its embattled founder Travis Kalanick was ousted. He's become the face of Uber's turnaround in the months since, promising to deliver better rides for users and better working conditions for drivers.

Uber, US Army partner up for silent electric aircraft tech

  Uber, US Army partner up for silent electric aircraft tech They will work together to design, test and develop new co-rotating propeller technology for the vehicles.The partnership will specifically focus on the use of co-rotating rotors for vertical thrust. Basically a pair of propellers stacked and spinning in the same direction, co-rotating rotors promise to be significantly quieter than traditional single rotors (like those on a helicopter) or paired rotors (like those on your quadcopter) with a benefit of also offering improved performance and efficiency.

Uber valued at about B in new offer to buy company stock : Is Ikea’s new credit card worth it? The furniture giant released a new credit card on T Its chief rival Lyft earlier this week said it now claims more than a third of the U.S. ride- sharing market .

Click to share on Facebook (Opens in new window). Uber has created a feature on its app to reach out to passengers and drivers if it detects an accident or unplanned stop. The moves are an attempt to repair Uber ’s reputation after a wave of major scandals and bad press.

"Moving forward, it's time to move in a new direction. And I want you to know just how excited I am to write Uber's next chapter," Khosrowshahi says in the longer, 60-second commercial.

Khosrowshahi's had to battle back from the days of the #DeleteUber movement, that Lyft executives have said contributed to one of the rival ride-sharing service's biggest growth weeks in company history.

Lyft earlier this week said it now claims more than a third of the U.S. ride-sharing market.

Khosrowshahi has prioritized ride safety, worker rights and better public relations since taking over. Uber said Tuesday it was ending forced arbitration for claims of sexual misconduct.

Uber opens new Paris hub to develop flying taxi tech .
Up, up and away! But in French.The research center, which will be Uber's first outside North America, will open this fall and see a €20 million ($23.5 million) investment over the next five years.

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