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Offbeat Target pulls American Greetings 'Baby Daddy' card featuring black couple after outcry

17:00  14 june  2018
17:00  14 june  2018 Source:   usatoday.com

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American Greetings apologizes for ' Baby Daddy ' card featuring black couple after outcry . American Greetings is apologizing for a Father's Day card after customers called it racially insensitive in an outcry that caused Target to proactively pull the item from its shelves.

Target is pulling an American Greetings card from its shelves after an outcry from customers who called it racially insensitive. The front of the Father's Day An American Greetings spokesperson did not immediately respond to a request seeking comment. The company provides cards and manages

Malgré les difficultés rencontrées par Target depuis son arrivée au Canada, la direction de Metro (TSX:MRU) ne semble pas regretter son partenariat annoncé il y a près d'un an avec le géant américain du commerce de détail. © Steven Senne Malgré les difficultés rencontrées par Target depuis son arrivée au Canada, la direction de Metro (TSX:MRU) ne semble pas regretter son partenariat annoncé il y a près d'un an avec le géant américain du commerce de détail. Target is pulling an American Greetings card from its shelves after an outcry from customers who called it racially insensitive.

The front of the Father's Day card, which was not exclusive to Target, depicts a black couple overlaid with the phrase "Baby Daddy."

Inside, the card says, "You're a wonderful husband and father — and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day."

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" Baby Daddy " Father's Day card pulled from shelves; American Greetings , Target , apologize. The card in question, sold at about 5,300 big box, drug and grocery stores across the country, shows a black couple kissing with the phrase " Baby Daddy " in the forefront.

After the card , featuring a black couple , drew complaints about racial stereotyping, Target and American Greetings pulled it from thousands of stores. The card perpetuated a stereotype, Ms. Saunders said. “ Baby daddy ” is a phrase commonly used to refer to a father who is not a husband or

"We want all guests to feel welcomed and respected when they shop at Target," Target spokesperson Joshua Thomas said in a statement. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

An American Greetings spokesperson did not immediately respond to a request seeking comment. The company provides cards and manages inventory at Target stores.

The phrase "Baby Daddy" is "not sweet or nice," wrote Dallas-based Facebook user Takeisha Saunders, one of the first customers to complain about the card. "It’s a term used to describe a deadbeat or absent parent. Yeah it’s sweet on the inside but whomever created this card doesn’t know what it means."

The card was on sale at about half of Target's more than 1,800 stores. It is in the process of being removed after Target noticed complaints about it on social media.

Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.

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