•   
  •   
  •   

Offbeat Facebook lets you 'try on' clothes and makeup with AR ads

16:01  12 july  2018
16:01  12 july  2018 Source:   cnet.com

Kylie Jenner Covers Forbes As The Next Youngest Self-Made Billionaire

  Kylie Jenner Covers Forbes As The Next Youngest Self-Made Billionaire Not bad for family with no talent, huh? Kylie Jenner appearing on the cover of a magazine is hardly an event, but even we did a double take when her famous mug was plastered on Forbes’ August issue ranking the most successful women entrepreneurs in America.The 20-year-old with her seemingly unstoppable makeup empire, Kylie Cosmetics, is one of seven newcomers on the list, which includes the likes of her sister Kim Kardashian.

Connect with friends and the world around you on Facebook . Find more of what you 're looking for with Facebook Search. Sign Up . It’s free and always will be. An error occurred. Please try again.

Covergirl partnered with Walmart in February to allow consumers to try on makeup virtually within a browser. Facebook 's new ads come after several experiments with AR in Messenger.

a screenshot of a cell phone: The AR ads let people © Provided by CNET The AR ads let people "try on" clothes and makeup. Facebook is bringing augmented reality (AR) to its ads by letting you "try on" clothes and makeup before you buy.

The AR ads appear the same way as any other in News Feed, with a new "Tap to try on" option in the photo. If you do so, Facebook accesses your phone's camera and allows you see how the item would look on you.

If you like the item, you can "seamlessly" go from the AR experience to actually buying it, the social media giant says in its blog post.

Michael Kors was the first brand to test the ads, by allowing people to try on and purchase sunglasses. Facebook plans to expand its AR ad offering later in the summer, with brands like Sephora.

Father who lost 3 kids in MH17 attack slams Trump for not standing up to Putin

  Father who lost 3 kids in MH17 attack slams Trump for not standing up to Putin Anthony Maslin lost his three young children and father-in-law when flight MH17 was shot down over Ukraine in 2014Malaysia Airlines flight 17, a scheduled passenger flight from Amsterdam to Kuala Lumpur, was shot down by a missile over the Ukraine-Russia border in July 2014, killing all 283 passengers and 15 crew members on board. The crash took place in the context of the war in Donbas, fought between Ukrainian forces and pro-Russian separatists.

FACEBOOK is bringing augmented reality ads to your News Feed that let you try on shopping items before you buy. The virtual products will include everything from sunglasses to makeup from top brands, including Michael Kors, Sephora, and Bobbi Brown, according to TechCrunch.

FACEBOOK is bringing augmented reality ads to your News Feed that let you try on shopping items before you buy. The virtual products will include everything from sunglasses to makeup from top brands, including Michael Kors, Sephora, and Bobbi Brown, according to TechCrunch.

Nyx Professional Makeup, Bobbi Brown, Pottery Barn and Wayfair will join the push too, Buzzfeed reports.

The move brings Facebook into an AR market previously dominated by Snapchat, which offered sponsored Lenses, CNBC notes.

In May, Facebook revealed a new, easier to use version of its AR Studio that will be compatible with Messenger and Instagram.

The company also hid AR Target Tracker tech secret portals in Ready Player One movie posters earlier this year.

Dominating the format has been in among the Facebook's goals since 2017, when CEO Mark Zuckerberg said that it was testing ways to implement the tech.

Facebook apologizes for bug that temporarily unblocked people .
Facebook is notifying more than 800,000 users about a bug in Facebook and its Messenger app that unblocked some users they had blocked. The bug was active between May 29 and June 5.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!