Offbeat Build-A-Bear shuts down 'Pay Your Age' deal after huge crowds mob stores

20:06  12 july  2018
20:06  12 july  2018 Source:   businessinsider.com

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Build - a - Bear 's one day sale was so successful it was shut down — in some places, just hours after it began. "Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores

Build - A - Bear stores are having to turn away customers after huge crowds flocked to take advantage of a ' Pay Your Age Day' promotion. Exeter goes mad for Build A Bear ' Pay Your Age Day' (Image: MEN).

Build-A-Bear was forced to shut down a deal that allowed customers to "pay their age" for bears after chaos overtook malls across the United States. 

On Thursday, Build-A-Bear was set to celebrate "Pay Your Age Day" in the US, Canada, and the UK. Customers had the chance to purchase a stuffed animal and pay only their age for the day. Kids were able to pay just a few dollars for stuffed bears, while adults' fees were capped at $29. The bears usually fall in the $20-$35 range. 

However, the event had to be cut short after stores descended into "madness." 

"Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns," Build-A-Bear posted on Facebook at 11 a.m. ET. "We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible." 

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Build - a - Bear 's ' pay your age ' deal has led to huge queues across the UK. The Build - a - Bear deal allows parents to buy teddies reduced to their child's age - for example, a ten-year-old could get a bear for £10.

Build A Bear Workshop LLC Build A Bear launch " Pay Your Age Day" event TODAY in stores across the UK Shoppers can choose any soft toy and Top Stories. Toys Build - a - Bear carnage: 'Extreme crowds ' and 'fights' at teddy shops across the country as ' pay your age ' promotion leads to six hour

"Brought my lil one to the @buildabear pay your age event. Lines are super long. Was told it’s a 5 hour wait!!!" reads another caption. "Guess we’re not getting one." 

Many customers were infuriated by the chaotic event. 

"This clearly was NOT thought out," reads one Facebook comment. "You would have been far better off sending out a coupon to all BAB members for a one time pay your age bear per family member to be used in the month of July." 

"Definitely think you should hold a second day for all of the disappointed parents and kids or send a pay your age coupon to the bonus club members who didn’t get to participate," reads another.

Build-A-Bear did not immediately respond to Business Insider's request for comment. 

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