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Offbeat How Conor McGregor bus attack went from 'disgusting' act to promotional material for UFC

09:56  07 august  2018
09:56  07 august  2018 Source:   usatoday.com

Dana White says Conor McGregor ‘has faced a lot of repercussions’ in wake of plea deal

  Dana White says Conor McGregor ‘has faced a lot of repercussions’ in wake of plea deal To many, Conor McGregor received a light sentence for his bus attack, but it's apparently enough for UFC President Dana White.On Friday, UFC President Dana White all but confirmed that McGregor won't face any additional discipline from the promotion for his involvement in the infamous April bus attack directed at Khabib Nurmagomedov.

Dana White called Conor McGregor 's backstage rampage in the lead-up to UFC 223 " disgusting ," but just a few months later the incident is a driving promotional tool for How do you tell the story of this rivalry between McGregor and UFC lightweight champ Khabib Nurmagomedov without including that

Ultimate Fighting Championship star Conor McGregor made a ,000 bond Friday and will be back in court in June over allegations that he and others attacked a bus carrying UFC fighters in Brooklyn.

Mixed martial arts (MMA) fighter Conor McGregor exits the courtroom after appearing in the Brooklyn court on charges of assault stemming from a melee, in the Brooklyn borough of New York City, U.S., July 26, 2018. REUTERS/Eduardo Munoz © Thomson Reuters Mixed martial arts (MMA) fighter Conor McGregor exits the courtroom after appearing in the Brooklyn court on charges of assault stemming from a melee, in the Brooklyn borough of New York City, U.S., July 26, 2018. REUTERS/Eduardo Munoz It’s hard to believe it was only four months ago that UFC President Dana White sat there looking shaken and upset as he described Conor McGregor’s backstage rampage at the Barclays Center in Brooklyn as “the most disgusting thing that has ever happened in the history of the (UFC).”

In hype videos rolled out at a UFC news conference this past Friday, and aired again during the UFC 227 pay-per-view the next night, that “disgusting” act seems to have morphed into a compelling advertisement for the main event of UFC 229.

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Conor McGregor ’s arrival in Brooklyn, New York, where UFC 223 is scheduled to take place this Saturday, promises to leave an enduring UFC head Dana White has already stated to ESPN that a police warrant has been issued to arrest the Notorious Irishman following the attack , as it resulted in

Conor McGregor attacks UFC 223 fighters' bus hunting for Khabib Nurmagomedov (VIDEO). In an apparent reaction to that episode, McGregor flew over to Brooklyn from Ireland and attacked the bus carrying Nurmagomedov and other UFC fighters, leaving two injured and off the event card as a result.

This was all very predictable for anyone who follows this sport. While White condemned McGregor’s melee, and longtime UFC commentator Joe Rogan called it “pathetic” during the UFC 223 broadcast, seasoned observers could peer into the very near future and see its potential as promotional material.

On one hand, it just makes sense. How do you tell the story of this rivalry between McGregor and UFC lightweight champ Khabib Nurmagomedov without including that explosive chapter in their recent history?

Plus, all the good stuff is on video! What do you think the UFC is going to do, just take this WWE-worthy footage and bury it when it comes time to sell the fight?

Then again, how are we supposed to watch video of McGregor attacking a bus filled with fellow fighters and take any of that former outrage seriously? Not only did the UFC do absolutely nothing to punish McGregor for an act its representatives vigorously condemned, now the company has turned the whole thing into a commercial.

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Conor McGregor Window-Smashin' Bus Attack Insane Video. TMZ Sports has obtained video of Conor McGregor and his entourage going BERSERK at the Barclays Center attacking a bus leaving the arena with several UFC fighters including Khabib Nurmagomedov.

Conor McGregor 's bus attack has been spun into cage fighting promotional gold, with hype videos released Friday at a UFC news conference using the incident to create advertising for the main UFC "So how come no one in power at the UFC is treating it as anything other than good promo material ?"

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This is where the confusion comes in. If you’re a fighter on the UFC roster right now, here’s where you might be watching all this unfold and wondering: Wait, so was this a bad thing or a good thing?

Yes, it set off certain legal entanglements and impending lawsuits. It damaged some property and even some people. So how come no one in power at the UFC is treating it as anything other than good promo material?

And, let’s just admit: It is good material. These images – Nurmagomedov slyly smiling when asked about his confrontation with Artem Lobov, McGregor vowing vengeance and then exacting it on a bus before gleefully skipping out through the loading dock – this is the stuff that sells pay-per-views.

Conor McGregor will fight Oct. 6 against Khabib Nurmagomedov for UFC lightweight title

  Conor McGregor will fight Oct. 6 against Khabib Nurmagomedov for UFC lightweight title Conor McGregor's two-year hiatus from the UFC will end Oct. 6 when the electric Irishman will meet unbeaten Russian Khabib Nurmagomedov for the lightweight belt, UFC President Dana White announced Friday. McGregor, who once held two titles in the UFC, led a band of associates into Barclays Center in Brooklyn in April and vandalized a bus occupied by Nurmagomedov and other UFC fighters.The incident resulted in two felony charges against McGregor, who ultimately pleaded guilty to a disorderly conduct count last month that kept him out of jail.

UFC Lightweight champion Conor McGregor remains in police custody after a chaotic incident on Thursday afternoon following a UFC 223 media event in Brooklyn, New York. McGregor turned himself in to New York Police Department authorities on Thursday night, Rolling Stone confirmed with an

Conor McGregor has been charged with three counts of assault and one count of criminal mischief after he attacked a bus Thursday at a UFC event UFC president Dana White removed a third fighter, Artem Lobov, from the fight card because of his involvement; Lobov is one of McGregor 's SBG

It’s a narrative everyone can understand, and it just so happens to feature both the sport’s biggest superstar and its current top lightweight.

Maybe it would be different if the UFC had done anything at all in response to it. Or maybe that would make it seem even more hypocritical to incorporate the footage, since how can it be a punishable offense for him while still being a profitable one for you?

In a way, at least it’s honest. This was a thing that happened, and it affected the rivalry. Why not show it? But while you’re cutting up that footage, might as well include the part where White calls it horrible and disgusting. Then cut straight to the part where he justifies a complete lack of action in response to it just a few months later.

Because if we’re going to tell this story, let’s go ahead and tell it all – even the part where, as the Irishman might say, you did (expletive) nuttin’.

UFC Scheduling Fights Around McGregor’s Restraining Order .
<p>Top Ultimate Fighting Championship (UFC) flyweight, Ray Borg, was expected to battle fellow ex-title contender, Joseph Benavidez, at the upcoming UFC 229 pay-per-view (PPV) event, taking place Sat., Oct. 6, 2018 inside T-Mobile Arena in Las Vegas, Nevada.</p>Then it got switched to UFC Fight Night 139 on Nov. 10 inside Pepsi Center in Denver, Colorado.

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