Offbeat: Snapchat thinks being more like TV will save it - PressFrom - US
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Offbeat Snapchat thinks being more like TV will save it

15:26  11 october  2018
15:26  11 october  2018 Source:   qz.com

Facebook tests Snapchat-like map for Nearby Friends

  Facebook tests Snapchat-like map for Nearby Friends Facebook's eagerness to replicate Snapchat features might extend beyond particularly conspicuous elements like Stories and selfie filters. The company has confirmed to TechCrunch that it's testing a rework of Nearby Friends that introduces visuals uncannily like Snapchat's Snap Map.While the conventional list is still there, testers can see friends grouped by city and neighborhood.You'd have a better sense of whether or not a friend is town without having to read a sea of text.It's uncertain if this will become a standard feature.

Snapchat is betting that being at the forefront of mobile TV with serialized shows will bring more people to the app, and keep them coming back regularly. Since going public under its parent company Snap in 2017, Snapchat has struggled to grow its user base.

Considering Snapchat is all about photos, videos and texts that vanish, you wouldn't think deleting messages With a long press, Snapchat lets you save text communications with your contacts. It effectively means you can use it like a traditional messaging app, where all of your texts are saved in

a close up of a computer© Provided by Atlantic Media, Inc.

Snapchat is still trying to make mobile TV happen.

The smartphone app, which began releasing five-minute reality, news, and lifestyle shows last year, launched its first slate of scripted original series today (Oct. 10). It’s rolling out about half a dozen shows this month that were made by TV creators specifically for Snapchat, and another six are slated to follow. They include a docuseries about teenage drag queens from the producers of Keeping Up With the Kardashians, a drama about a true-crime podcast that turns all-too-real, a series of horror shorts, and a comedy about college life, among others.

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  Here's how much the typical worker makes at 15 retail companies, from Amazon to Walmart Are you underpaid? 

People are not using it any more . On top of that, you’re getting public celebrity backlash. A Snapchat spokesman said the goal of the redesign was to make the app “ more personal for everyone”, adding in an Snapchat and its audience would persist, she said: “I don’t think it ’s going away anytime soon.”

Think of it like Google building its own brand of VCR in the early days of videotapes. Snapchat might not want competition for its own VCR, but if Google convinces more movie studios to The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this

Unlike regular TV, Snapchat originals are all shown vertically, the way people normally hold their phones. Each season is about 4-12 episodes long, with episodes dropping daily—in an attempt to keep Snapchat users returning to the app each day. They use quick cuts, split screens, and motion graphics to tell the story, and (hopefully) hook viewers, in five minutes. Similar to traditional TV, the shows include commercial breaks you can’t skip, which are each about six seconds long.

Snapchat is betting that being at the forefront of mobile TV with serialized shows will bring more people to the app, and keep them coming back regularly. Since going public under its parent company Snap in 2017, Snapchat has struggled to grow its user base. It had 188 million daily active users (pdf) at the end of the second quarter of 2018, just an 8% increase from the same period a year earlier. It’s been hurt by a poorly received redesign, and competitors like Facebook and Instagram that have copied some of its trademark features like Stories.

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  Here's how much the typical worker makes at 15 retail companies, from Amazon to Walmart Alabama head football coach Nick Saban admits he was 'a little disappointed' with the fan turnout for the Alabama-Louisiana-Lafayette game.

However: If they have accessed the Snapchat server in the meantime, by opening their Snapchat app, the snap has been saved to their device, and nothing And it gets worse: If they are so inclined, they could use a number of different apps to save the snap permanently, much like recording a song from

Snapchat thinks it has better ads than those on TV , and way better ads than those on other The demographic that loves Snapchat is also the demographic that is watching less TV , according Like TV , Snapchat showed ads only when users chose to watch a series of videos with sound — a Story.

An analyst report from MoffettNathanson said the company was running out of cash and may need to raise new funding next year, which sent Snap shares down to a new low of $6.74 at yesterday’s close. It went public at $17 a share in March of last year.

Snapchat isn’t the only company reimagining TV for smartphones. Instagram launched an app for vertical, hour-long videos called IGTV this year. Media magnate Jeffrey Katzenberg is developing a new platform that wants to bring HBO-quality series to smartphones. A startup called Dreams is reformatting traditional TV programming to work on mobile. And, even Netflix, where people already watch TV on their smartphones regularly, is experimenting with vertical formats.

The production quality of Snapchat’s new originals is a step above the unscripted, news, and lifestyle programs Snapchat started rolling out a year ago. Still, they’re not of the same caliber as Netflix’s Stranger Things or HBO’s Game of Thrones. They’re more in line with a truncated version of what you’d find on a cable channel like Freeform or E!.

To help its shows stick, Snapchat is introducing pages for its originals series that will make them easier to find. It’s also promoting the series with features like its augmented-reality lenses, which will allow people to interact with scenes from the shows.

Snapchat's latest Lens creation tools bring 2D objects to life.
It might be easier to create and share Snapchat Lenses these days, but Snap clearly knows they need a little more panache. 

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