Offbeat: Apple cuts production orders for all three new iPhone models - WSJ - PressFrom - US

OffbeatApple cuts production orders for all three new iPhone models - WSJ

15:26  19 november  2018
15:26  19 november  2018 Source:

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According to the Wall Street Journal ’s unnamed sources cited this morning, Apple has cut production orders for all three new iPhones that were announced in September. That’s the iPhone Xs, iPhone Xs Max, and iPhone Xr. Same sources cited by the WSJ said that the reason behind

Apple reportedly cuts orders for 2018 iPhone parts by 20%. With the rumored 20% cut in supply chain orders , it would appear that Apple is targeting production of 80 million phones for its three new models . All three 2018 iPhone models are expected to feature Apple 's facial recognition system.

Apple cuts production orders for all three new iPhone models - WSJ© Reuters/Aly Song FILE PHOTO: People handle the new Apple iPhone XS and iPhone XS Max during a media tour at an Apple office in Shanghai (Reuters) - IPhone maker Apple Inc has cut production orders in recent weeks for all three iPhone models launched in September, the Wall Street Journal reported on Monday, citing sources.

A lower-than-expected demand for the new iPhones and Apple's decision to offer more models has made it more difficult to anticipate the number of components and handsets the company needs, according to the paper.

Apple shocked investors a few weeks ago with a lower-than-expected sales forecast for the Christmas quarter, prompting certain suppliers to issue warnings that pointed to weakness in new iPhone sales.

Apple, suppliers tumble on signs of weak iPhone demand

Apple, suppliers tumble on signs of weak iPhone demand Major suppliers to Apple Inc.’s iPhone fell Monday, as investors fretted that one of the most important product lines in the technology sector was seeing weak demand. The latest warning sign was Lumentum Holdings Inc. cutting its second-quarter outlook after one of its largest customers asked to “meaningfully reduce shipments” for previously placed orders. Lumentum didn’t name the customer, but Apple is its biggest, according to Bloomberg supply-chain data. Shares of Lumentum plummeted 27 percent in pre-market trading, while Apple dropped 2.6 percent. Oclaro Inc., which is being bought by Lumentum, lost 9.9 percent.

Today, the Wall Street Journal generated its own version, with odd new embellishments. Writing for the Journal, Tripp Mickle repeated, based on unnamed sources he described as being "familiar with the matter," that Apple "is slashing planned production " of iPhone X "in a sign of weaker-than-expected

Apple is slashing planned production of the iPhone X for the three -month period ending March 31 Apple plans to make about 20 million iPhone X handsets in the first quarter, down from roughly 40 Other people familiar with the iPhone supply chain said Apple had cut orders for components used

Forecasts have been particularly problematic for iPhone XR with Apple cutting its production plan by up to a third of the nearly 70 million units some suppliers had been asked to produce between September and February, the paper said.

As recently as last week, Apple informed several suppliers that it lowered its production plan again for iPhone XR, the Journal reported.

The company started selling its latest phone generation, the iPhone XS and XS Max, in September and the XR model in October.

Apple did not respond to a request for comment outside regular business hours.

(Reporting by Kanishka Singh in Bengaluru; Editing by Gopakumar Warrier)

Apple's iPhone XR is company's best-selling model, executive says.
Apple Inc's iPhone XR has been the company's best-selling iPhone model every day since it went on sale in mid-October, a company executive told Reuters on Wednesday. The iPhone XR, which costs $749, was announced alongside two other models, the iPhone XS and XS Max, which start at $999. The XR brings many key features of those phones to a lower price point, and analysts widely viewed it as Apple's effort to bring facial recognition unlocking and its newest processing chip to a wider set of buyers.

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