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OffbeatFacebook tests a live video shopping feature

11:20  07 december  2018
11:20  07 december  2018 Source:   engadget.com

Facebook expands Watch Party to Pages and profiles

Facebook expands Watch Party to Pages and profiles Earlier this year, Facebook launched Watch Party, a way for members of Facebook Groups to watch videos together, and since then, more than 12 million Watch Parties have been hosted on the platform. Now, Facebook is bringing them to Pages and profiles. The company said in July that it was exploring the idea of expanding Watch Party beyond just Groups, and it has been testing the video-watching feature with a handful of Pages, including those managed by WWE and BuzzFeed. It added that Watch Parties have been rolling out to individuals' profiles as well and the feature is now available globally as of today.

Go Live on Facebook . Broadcast to the largest audience in the world with the camera in your pocket. Have engaging conversations with your followers. Live lets people, public figures and Pages share live video with their followers and friends on Facebook .

Facebook is testing two new shopping features that could ruin the recovery of impulse buyers trying to kick the habit. While they are two distinct additions, both enable you to make purchases from within the mobile apps. Just like every other feature the social network's testing , though, both will only be

Facebook tests a live video shopping feature

Facebook is testing out a new feature that lets merchants on Facebook show off their wares in live videos. Reports of the test first surfaced online but the company has since confirmed the feature to TechCrunch. Through the feature, merchants can notify their Page followers about their broadcasts, demonstrate or describe their products in live videos and take payments or reservations through Messenger.

The test is currently taking place with select Pages in Thailand, and Facebook told TechCrunch that the country is one of its most active Marketplace communities, making it ideal for tests of new commerce-focused features. Merchants in Thailand told Facebook that being able to demo their items live and field questions from customers was more useful than providing pictures alone.

While Facebook says it doesn't currently have plans to expand the feature, it is inviting merchants to add their names to a waitlist and is collecting feedback from those who have access to the feature already.

A feature like this, if expanded more widely, could help Facebook snag more revenue outside of its News Feed ads. Greater video usage allows for more video-based advertising, and drawing more users into Marketplace could entice brands to purchase more Marketplace ads as well. Over the past year, Facebook has expanded what's included on Marketplace, incorporating used car listings and housing rentals, while also launching new AI tools to help both merchants and buyers.

Facebook adds collection sharing for holiday gift collaboration.
You'll be able to share collected posts in the coming days.

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