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Offbeat Low demand: toilet paper manufacturer Ille records a slump in sales

18:50  01 june  2020
18:50  01 june  2020 Source:   handelsblatt.com

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Aufgrund der Ausgangsbeschränkungen war der Bedarf an Klopapier in öffentlichen Einrichtungen zuletzt gering. © dpa Due to the initial restrictions, the need for toilet paper in public facilities has recently been low.

Large customers did not receive orders during the exit restrictions. Sales in supermarkets were not enough to compensate for the losses.

The toilet paper manufacturer Ille had to register short-time work in the corona crisis . “Many of our customers were affected by the government closings. Accordingly, sales of toilet paper collapsed in March and April, ”Managing Director Marion Gottschalk told the German Press Agency.

Ille supplies hotels, restaurants, industry and trade as well as public administration, schools, cinemas and fitness centers with special toilet paper rolls, which are often larger than the usual household rolls.

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The company had sales of toilet paper lost up to 30 percent in April, a spokeswoman said. "We have therefore reduced our orders, but the inventory is currently increased due to the low sales." Since May, short-time work has been reduced in some departments and partially canceled.

The sale of smaller roles through supermarkets and online shops could not cover the losses at Ille. In the opinion of managing director Gottschalk, the sale in the supermarkets is only to a small extent due to hamster purchases. "In fact, people were more at home and needed toilet paper there."

The Tork brand, with which the Essity company supplies toilet paper to large customers such as office buildings, restaurants and healthcare facilities, has also seen a decline in demand.

At the same time, the demand for toilet paper from other brands of the company has increased. "That was largely weighted across the company," said a spokeswoman. Short-time work was never an issue.

More: Why toilet paper has become a crisis currency

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