Offbeat Despite Corona: Henkel grows with adhesive and Persil
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the world's growing demand for industrial adhesives and the successes of classics such as Persil, Pril and Bref have given Henkel in the first quarter tailwind.
After a strong start of the year, consumer goods manufacturers therefore increased the sales and earnings forecast for the full year on Thursday. "In view of a stronger than originally expected recovery of industrial demand, despite the continued existing uncertainties in our markets, we look confident on the further course of the year," said Henkel boss Carsten Knobel on Thursday in Dusseldorf.
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At first glance, the brand owner's turnover grew rather modestly in the first quarter - by 0.8 percent to around 5 billion euros. But distorted massive currency effects the picture. Organically - thus adjusted for currency effects as well as sales and sales - sales growth was 7.7 percent.
strongest growth driver was the adhesive business with an organic revenue growth of 13 percent. Henkel benefited here with its adhesives for the automotive and electronics industry as well as the craft from the significant recovery of worldwide industrial production.
But even in the consumer business, it was not bad for the Düsseldorfer brand dotror. The washing and detergent division increased its sales by 4.1 percent. The core brands Persil, Pril, Bref and Somat even scored two-digit growth.
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The cosmetics sector increased by 2.3 percent. Especially the shops with hair colors and hair care products ran well. In the area of styling, on the other hand, demand was noticeably below the previous year's level. Henkel's hairdresser business benefited from a significant increase in demand in North America and China.
progress made Henkel also when expanding its online business. A total of 17 percent of Henkel revenues were already achieved digitally in the first quarter, said Knobel. The online share increased by more than 50 percent within 12 months.
In view of the successful start to the year 2021, Henkel also increased the forecast for the full year. Here, the Group now expects sales growth of four to six percent. So far, the brand manufacturer was assumed by two to five percent. Even for the adjusted operating margin (EBIT) as well as the special effects and currency fluctuations adjusted by the previous share per preference share, Henkel showed slightly more optimistic. The company did not give any information in the first quarter.
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