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Opinion Millennials Might Have A Say In The NRA’s Tipping Point

21:05  27 february  2018
21:05  27 february  2018 Source:   dailycaller.com

Parkland student Emma Gonzalez has more followers than NRA days after joining Twitter

  Parkland student Emma Gonzalez has more followers than NRA days after joining Twitter Emma Gonzalez, @Emma4Change, joined Twitter last week, and already has amassed more than 955,000 followers.A high school senior who survived the mass shooting at Majory Stoneman Douglas High School in Florida two weeks ago now has nearly twice as many followers on Twitter as the National Rifle Association.

The NRA has a reason to fear millennials . Students following the Columbine school shooting didn’t have social media 19 years ago. And when Republicans in swing states start to swing their positions on guns, that is proof a tipping point is underway. Mark Macias is a former Executive Producer with

The Tipping Point : How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point ".

A gun wrapped in an American flag. (Shutterstock) © Provided by The Daily Caller, Inc. A gun wrapped in an American flag. (Shutterstock)

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not necessarily represent the views of MSN or Microsoft.

The NRA should forget their expensive PR firms advising them on strategy and messaging. The gun rifle lobbying group can learn more about crisis communications from high school students. And if you’re a business owner, politician, consultant or just interested in stimulating debate, students from Stoneman Douglas High are providing solid messaging lessons for anyone interested in the gun debate.

The Parkland students are our first glimpse of the post-Millennial wave that's going to change the country

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But millennials are also the most likely to have recently worked or be currently working in those sorts of roles, so you might expect them to tip more, Schulz says . The survey shows that, across the U. S ., those in the South and West tend to tip less than those from the Midwest and the Northeast.

On Sunday morning, an NRA spokesman went on ABC This Week with George Stephanopoulos and tried to defend the rights for 18 year olds to own assault rifles. Their spokeswoman, Dana Loesch, came prepared with facts and consistent talking points. She deflected the tough questions with a subtlety that most viewers may have missed.

Yet, she continued to make the same classic crisis communications mistakes that the NRA makes following every new school shooting: putting the blame everyone else – rather than acknowledging there is a major crisis brewing with assault rifles.

A student from Stoneman Douglas summarized the entire messaging flaws with the NRA. He said on This Week the gun rifle association is using a tone to distract America. But, unlike previous years when Americans quickly forget the NRA after the school shooting leaves the news cycle, the gun lobby faces a tipping point this time.

Gun owners are talking about gun control. Stop and listen

  Gun owners are talking about gun control. Stop and listen While progressives should continue to protest for gun control, they should also stop and listen to gun owners who are genuinely trying to further the conversation, writes Carol CostelloPump the brakes, progressives, and listen. Thanks to those activist kids from Marjory Stoneman Douglas High School, the national conversation surrounding guns is evolving -- and it's evolving in a serious way. Some gun owners are already taking action.

The Tipping Point Meaning. Definition: The moment or factor that causes a situation to gain momentum quickly This is similar to the figurative use of this expression. An idea or movement might move slowly at first. The specific wording tipping point appears to have gained popularity in the

An overwhelming percentage of Millennials say they want to own a home sometime in the future. Never say never. Millennials may be putting it off, but The must- haves for previous generations aren’t as important for Millennials . They’re putting off major purchases—or avoiding them entirely.

Millennials are stereotyped as lazy and apathetic. But as a group, this generation is actually more actively engaged on social media and best positioned to ignite change.

Millennials know how to bring down companies on social media and they know how to organize boycotts. #BoycottNRA is more than just a hashtag and the NRA should be paying close attention to how it develops. It’s already led major companies, like Metlife, Hertz, Avis, First National Bank, to end discounts and deals for NRA members.

The NRA has a reason to fear millennials.

Students following the Columbine school shooting didn’t have social media 19 years ago. There was no Facebook, Twitter, Snapchat, or YouTube to organize boycotts. It’s different today – and that is why new gun laws may actually pass with or without the NRA lobby.

The conversation is changing. The NRA might stick with the same messaging plan from 19 years ago, but that doesn’t mean it will have the same effect from back then. I wrote about the NRA’s flawed messaging plan in 2013 following a different gun shooting – and their approach and plan now is nearly identical.

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Which brings me to my next point … Millennials Are Entitled. The status quo might have been good enough for Boomers or Generation Xers, but it’ s not for millennials . Millennials want to work Nearly a third of Millennials said they would sell an organ to get rid of their student loans; 56% say they put

POLITICO reports that the NRA has launched a .5 million ad buy to support Donald Trump’ s campaign, and its centerpiece ad features a 26-year The left-leaning news site terms the ad a play for “ millennials and women,” and notes that the ad buy will be focused in the key battleground states of

Today’s students will ultimately make the biggest impact on the gun debate. If this younger generation can continue to organize boycotts beyond Florida and into Washington, D.C., big business will listen to their customers. And once money and customers enter into the financials, you can be assured that new gun laws will be passed by Republicans, even among those with stellar NRA ratings.

We’re already seeing this in Florida where its Republican Governor and Congressman are calling for higher age limits for assault rifle purchases. And when Republicans in swing states start to swing their positions on guns, that is proof a tipping point is underway.

Mark Macias is a former Executive Producer with NBC and Senior Producer with CBS. He now runs his own PR firm in New York where he advises politicians, technology, healthcare and nonprofits.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of The Daily Caller.

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