Opinion: The Hypocrisy of SoulCycle - PressFrom - US
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OpinionThe Hypocrisy of SoulCycle

21:36  12 august  2019
21:36  12 august  2019 Source:   theatlantic.com

Chrissy Teigen, others boycott Equinox, SoulCycle over Trump event

Chrissy Teigen, others boycott Equinox, SoulCycle over Trump event Chrissy Teigen, Billy Eichner and George Takei call for boycott after it was revealed the chair of Equinox and SoulCycle is fundraising for Trump.

SoulCycle and Equinox each took to Instagram to downplay Ross as a “passive investor” in the company—though he is chairman of the company that owns majority stakes in both. SoulCycle and Equinox are often described as gyms, though their business models are built on some blend of

SoulCycle has revolutionized indoor cycling and taken the world of fitness by storm. SoulCycle is more than a workout—it’s an experience. It's a space to come as you are and celebrate who you are; to emerge feeling stronger and inspired.

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not necessarily represent the views of MSN or Microsoft.

The Hypocrisy of SoulCycle© Shannon Stapleton / Reuters

The four-story shrine to bodily perfection known as Equinox in New York’s Gramercy neighborhood was empty on Friday afternoon.

Actually, there were people, but it was not full. Of course, it was a gym on a Friday in a part of the city where people leave town for the Hamptons on Thursday in the summer. But according to Instagram and the news, the gym was quiet because it has become a hotbed of political activism.

Billionaire SoulCycle Investor Defends Holding Trump Fundraiser After Backlash

Billionaire SoulCycle Investor Defends Holding Trump Fundraiser After Backlash Stephen Ross, the owner of the Miami Dolphins and an investor in Equinox gyms and SoulCycle, defended his decision to hold a Donald Trump fundraiser, saying he likes to “engage directly and support the things I deeply care about.” © Photographer: Mark Brown/Getty Images stephen ross miami dolphins After reports of a planned Trump luncheon at Ross’s home in New York’s Hamptons drew boycott threats and criticism from within his own businesses, the billionaire said he engages with political leaders out of “deep concern for creating jobs and growing our country’s economy.

Hypocrisy is the contrivance of a false appearance of virtue or goodness, while concealing real character or inclinations, especially with respect to religious and moral beliefs; hence

SoulCycle is a New York City-based fitness company that offers indoor cycling workout classes in 15 U.S. states and 2 Canadian provinces. Since its initial founding in 2006, the company has gone on to open some 89 studios in the United States, Canada, and the United Kingdom.

Last week, many Equinox members, including celebrities, announced on Instagram that they were leaving as an act of protest. Momentum gathered rapidly in the days after The Washington Post reported that Stephen Ross, an owner of Equinox and its sibling luxury-fitness company SoulCycle, would be hosting a $250,000-a-seat fundraising lunch for President Donald Trump. Many saw this as a forced choosing of sides on Trump’s divisive policies and racist rhetoric.

SoulCycle and Equinox each took to Instagram to downplay Ross as a “passive investor” in the company—though he is chairman of the company that owns a majority stake in both. SoulCycle and Equinox are often described as gyms, though their business models are built on some blend of exercise facilities, classes, apparel, product placement of things such as Kiehl’s soap in the bathrooms, community, and, of course, status. Equinox posters say It’s not fitness. It’s life. SoulCycle markets itself as “more than a workout”; its stated goal is to help you “find your soul” for $42 a class.

Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser

Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser Equinox and SoulCycle members are taking to social media to say they are boycotting the gyms because of a fundraiser for President Trump.

SoulCycle has revolutionized indoor cycling and taken the world of fitness by storm. 45 minutes to take your journey. Change your body. SoulCycle is more than a workout—it’s an experience. It's a space to come as you are and celebrate who you are; to emerge feeling stronger and inspired.

Hypocrisy Destroys Wacken is a live album released in 1999 by Hypocrisy . The DVD version of the album was released in March 2001. All tracks written by Hypocrisy . Tracks 12-15 are studio recordings.

In the inevitable backlash to this backlash, critics have said that the membership cancellations are an extension of politics into places they were not intended to go: Is nothing apolitical?Must we bring our gyms into this? Still, the owner of multiple large companies inviting the president and his wealthy benefactors to lunch is itself inescapably political. Gym members’ objections to this seem to be less about escalating political hyper-wokeness than about their being slapped in their incredibly toned faces by politics.

If there is a trend in corporate accountability and scrutiny from consumers, it is also, poetically, exactly what brands such as SoulCycle and Equinox ask for. The companies sell their workouts as much more than just a workout. They sell a lifestyle, an identity—one of virtue and character and dedication.

Equinox uses the slogan “Commit to something,” which was developed by the advertising agency Wieden + Kennedy. Last year, the agency’s creative director told Adweek that the goal of the campaign was to tell “stories revolving around real people. So we started asking, ‘Who best embodies commitment in a world where commitment is often lacking?’ … You’ve got outnumbered pro-bono lawyers. Doctors facing insurmountable odds. Journalists in the era of ‘fake news.’ Those fighting for gender and sexual equality.”

They Paid $42 for a SoulCycle Ride, Not for Trump

They Paid $42 for a SoulCycle Ride, Not for Trump Dressed in workout clothes, Lulu Hall hovered by the front door of the SoulCycle studio while fighting back tears. © Johnny Milano for The New York Times The SoulCycle in Water Mill, N.Y., near where the investor Stephen Ross will host a fund-raiser for President Trump on Friday. She had already signed up for Thursday’s 10 a.m. indoor-cycling fitness class when she learned that Stephen Ross, the chairman of the Related Companies, whose principals own majority stakes in SoulCycle and the fitness club chain Equinox, was planning to host a fund-raiser at his Hamptons home for President Trump on Friday.

There are a number of areas where atheists are hypocritical . Below are some of those areas. See also: Atheism and morality and Atheist population and immorality. Atheists will bring up the misdeeds of the adherents of other worldviews

The hypocrisy of Christian leaders has caused many believers to stumble. While Jesus was tender with many notorious sinners, He used scathing language to denounce those The story of Ananias and Sapphira warns us of the danger of the sin of hypocrisy . It was literally deadly for this couple.

These dedicated professionals became the faces on the billboards for the gym—fitness models dressed as people who are committed to serious and consequential causes. Causes that are barely even tangential to exercising. The sales pitch is a bigger picture of character and ambition: This is an Equinox member, and if you join, you can be that person.

Ross himself encourages this passionate, committed way of being. In a statement responding to the outcry, he said, “I always have been an active participant in the democratic process. While some prefer to sit outside of the process and criticize, I prefer to engage directly and support the things I deeply care about.”

If gyms sell people on the idea that a gym affiliation is part of their identity, gyms can’t really be surprised when people quit because they no longer identify. Brands have the option of forgoing identity branding: We just sell hammers. If you like our hammers, buy them—they are good. But once brands invite people to incorporate an entire ethos into their sense of self, expect that those people will judge the company by their own moral standards.

In its statement on Instagram this week, Equinox said, “No company profits are used to fund politicians. In fact, we are committed to all our members and the communities we live in.” SoulCycle issued a similar statement about how it does not engage in politics. Neither company mentioned Trump’s policies—or objected to his dehumanizing large groups of people or degrading the basic norms of American democracy.

For these morally infused lifestyle brands, this could be an opportunity to, you know, commit to something.

Armie Hammer calls out Marvel executive's Trump contributions.
Armie Hammer on Friday called out one of the most powerful men in entertainment over his politics.The actor tweeted that Marvel Entertainment Chairman Isaac Perlmutter donates to President Trump. The tweet comes amid calls to boycott fitness chains SoulCycle and Equinox because the company's chairman, Stephen Ross, is hosting a fundraiser for Trump on Friday. "Hey, while everyone seems to be on this Equinox thing, it might be a good time to mention that one of Trump's largest financial contributors is the chairman of Marvel Entertainment (Isaac Perlmutter)..... jussayin," Hammer tweeted.

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