Opinion Monolith Haters Are Convinced It’s Just a Lame Marketing Ploy

12:26  04 december  2020
12:26  04 december  2020 Source:   thedailybeast.com

Utah biologists discover mysterious metal monolith in middle of desert

  Utah biologists discover mysterious metal monolith in middle of desert Utah officials discovered a mysterious metal monolith in southeastern Utah last week during a mission to count sheep.The Utah Department of Public Safety confirmed in a Monday statement that crew members with the department's Aero Bureau were working with the Utah Division of Wildlife Resources to conduct a count of big horn sheep in a southeastern portion of the state on Nov. 18.Workers spotted an "unusual object" and landed to investigate inThe Utah Department of Public Safety confirmed in a Monday statement that crew members with the department's Aero Bureau were working with the Utah Division of Wildlife Resources to conduct a count of big horn sheep in a southeastern portion of the state on Nov. 18.

Could the mysterious monoliths just be a marketing stunt? Many have referenced the classic episode of The Simpsons where what is thought to be the remains of an angel are found only for it to be all part of a marketing ploy for a new shopping mall.

It was then that some wealthy British merchants founded the Muscovy Company which held a monopoly on trade between Britain and Russia until 1698. But most importantly it ’ s kind-hearted and beautiful.

Every time another mysterious, silvery monolith is discovered in the remote wilderness, Nay Krisanda grows more fed up with the phenomenon. “If the first one felt like a marketing gimmick,” Krisanda told The Daily Beast, “the second two solidified that feeling.”

icon: Illustration by Elizabeth Brockway/The Daily Beast © Provided by The Daily Beast Illustration by Elizabeth Brockway/The Daily Beast

Three times in recent weeks, tall metal obelisks have been found standing upright like giant dominoes in the wild. The first, discovered in a Utah canyon, was removed by environmental activists last week. Another monolith appeared on a Romanian hillside shortly thereafter, followed by a third on a California mountaintop this week.

The mysterious monolith in the Utah desert is now gone

  The mysterious monolith in the Utah desert is now gone Officials say it has been removed, but not by them.But now, according to officials from the Bureau of Land Management in Utah, the strange metal object is gone.

“ It is illegal to install structures or art without authorization on federally managed public lands, no matter what planet you’re from,” the statement read. The mysterious structure caused a sensation on social media, with Twitter users pointing to the infamous monolith from Stanley Kubrick’ s ‘2001: A Space

"One of the biologists spotted it , and we just happened to fly directly over the top of it ," pilot Bret Hutchings told CNN affiliate KSL. And there it was -- in the middle of the red rock was a shiny, silver metal monolith sticking out of the ground.

But for a growing anti-monolith crowd, the whimsy has worn off with each subsequent discovery. If it’s art, it’s not particularly good art, they argue. If it’s a publicity stunt, just cut to the chase and say what it’s advertising. If it’s aliens, they can go to hell.

“Unless there is some other intelligence behind this, then it is just something to sell something and it reeks of ‘marketing firm’s idea of fun,’” Krisanda, 36, who works for a printing company, said. “All happening during a pandemic that has shut down entire industries, thrown people out of work/off their health care and out of their homes. No one has the time or money for whatever they’re trying to sell.”

a stone building with a mountain in the background: The original Utah monolith Reuters © Provided by The Daily Beast The original Utah monolith Reuters

The YouTuber known as Rational Disconnect has emerged as a vocal anti-monolithist.

Mysterious metal monolith discovered in Utah disappears

  Mysterious metal monolith discovered in Utah disappears The mysterious metal monolith discovered earlier this month in a remote area of Utah has disappeared, less than a week after the structure was confirmed by state officials.The Bureau of Land Management (BLM) in Utah said in a Saturday statement that they received "credible reports" that the three-sided monolith was removed Friday evening from the area of public lands in southeastern Utah where it was initially discovered on Nov. 18.BLM said that they did not remove the structure, and the local sheriff's office would be responsible for investigating the removal.

It ' s as though the director is the "artist" or "creator" of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded.

97 percent of it is undrinkable because it ’ s saltwater. G. People are beginning to realize that environmental problems are not just somebody else’s. Many people join and support various international organizations and green parties.

“I originally thought that it was a cool art project or a prank from 4chan when the first one showed up,” he told The Daily Beast. After the appearance of the Romanian monolith, however, he began to suspect an advertising stunt, “which just sucks all the excitement and mystery out of it. The longer it goes on, the more I feel that I just want it to be over with so we can forget about the product this was for two weeks after it’s finally announced.”

There’s no evidence the monoliths are actually part of an ad blitz. In fact, next to nothing is known about the statues’ creators—or whether one entity is behind all of them. The first monolith may have been placed in a Utah canyon up to five years ago, according to Google Earth photos uncovered by Reddit user “Bear__Fucker.” The Romanian and Californian monoliths appear newer, only showing up after the Utah installation made headlines.

Utah monolith: The mysterious silver monolith in the desert has disappeared

  Utah monolith: The mysterious silver monolith in the desert has disappeared A tall, silver, shining metal monolith discovered in the desert in southeastern Utah -- which prompted theories of alien placement and drew determined hikers to its secret location -- has now disappeared.The monolith was removed by an "unknown party" sometime Friday night, the agency said in a Facebook post.

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a path with trees on the side of a mountain: The monolith found in Romania. Reuters © Provided by The Daily Beast The monolith found in Romania. Reuters

Ellie Quigley, from Manchester in the U.K., works in marketing and spends a lot of time thinking about marketing stunts, she told The Daily Beast. Her professional opinion is that the statues aren’t selling anything—but that they’re still no good.

“It’s just so ominous,” she said of the tall metal structures, which have drawn comparisons to the creepy monoliths from the film 2001: A Space Odyssey.

“The world really doesn’t need that at the moment. It's not like people have started knitting for tree trunks, at least that would feel quite nice. It's just a silver plinth that looks like it should be on Dumbledore's resting place in Harry Potter.”

Blaire Notrica, another Twitter user to express monolith fatigue, said he was tired of theories about the original statue’s origin “when it's obviously just found art and not very good art.”

Notrica said he welcomed genuine art criticism of the monolith, but “it's obviously not aliens and it's clearly not Bansky. On New Year's Day 2001 someone put up a monolith Space Odyssey-style in a park in Seattle. That's a little more clever.”

Southwest Airlines jokes it's responsible for Utah monolith disappearance

  Southwest Airlines jokes it's responsible for Utah monolith disappearance Southwest Airlines took to social media on Sunday to joke that the mysterious metal monolith that recently disappeared from a remote area of Utah was one of their airport boarding signs. "Sorry y'all, we needed it back," the airline tweeted alongside an image of the three-sided monolith with boarding numbers edited onto the picture. Sorry y'all, we needed it back. https://t.co/tuOKj1igF7 pic.twitter.com/d3SOF4GeMS- Southwest Airlines (@ SouthwestAir) November 29, 2020The airline also joked that "it's all fun and games until we hear HAL 9000 on the intercom," referencing the 1968 film "2001: A Space Odyssey," which features a large black monolith.

Even Twitter’s compulsive need to create parody accounts for every in-the-news noun appeared to falter for the monoliths. People have made at least nine “Utah Monolith” parody accounts, with handles like @utahmonolith, @utahmonolith1, @utahmonolith2, @utahmonolith3, and @monolithutah, but few are active and only one has (slightly) more than 100 followers. The glee that Twitter might once have wrung from a topical meme was gone.

A more offline group also took issue with the original monolith. Last week, a team of four people removed the Utah obelisk. One of them, a Utah adventure guide, explained their actions in an Instagram post.

“We removed the Utah Monolith because there are clear precedents for how we share and standardize the use of our public lands, natural wildlife, native plants, fresh water sources, and human impacts upon them. The mystery was the infatuation and we want to use this time to unite people behind the real issues here—we are losing our public lands—things like this don’t help,” Sylvan Christensen wrote.

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Although the statue had damaged some of the surrounding rock formations, its real cost came when hordes of tourists drove cars and rode helicopters to the remote canyon to see it, Christensen said.

“This land wasn’t physically prepared for the population shift (especially during a pandemic),” he wrote. “People arrived by car, by bus, by van, helicopter, planes, trains, motorcycles and E-bikes and there isn’t even a parking lot. There aren’t bathrooms—and yes, pooping in the desert is a misdemeanor. There was a lot of that.”

Maybe in an earlier era, people would have greeted the monoliths with less cynicism. But if the monoliths are indeed a marketing stunt, they’ve run into a jaded internet audience that has lost its taste for corporate gimmicks, Rational Disconnect said.

“I think that brands have really used up all their goodwill with stuff like this over the past couple of years,” he said. “Edgy Wendy’s clapping back at Arby's for the past couple of years really tired everyone out.”

Quigley, the marketing worker, said the mysterious totems arrived in a remarkably bad year when everyone is already overstimulated and unreceptive to aliens or publicity stunts or whatever this is.

“We’ve spent 2020 fearing the unknown,” she said. “Go home, monolith, you’re drunk.”

Read more at The Daily Beast.

Another Mysterious Monolith Appears, This Time in The Netherlands .
The discovery comes after several metallic obelisks were discovered in remote locations in Utah, California and Romania.The structure was discovered in a nature reserve near Oudehorne, a village in the province of Friesland, on Sunday, according to the Algemeen Dagblad newspaper.

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