Opinion Too Often, Journalists Think Analytics Can Tell Them Everything About Their Audiences
L.A. Times Reveals HFPA Has Zero Black Members, Raises New Questions About Ethics of Golden Globe Voters
The group, which was recently sued for allegedly blocking qualified journalists who apply for membership, reportedly has been paying members substantial sums to serve as officers and on committees.There are zero Black journalists among the 87 members of the Hollywood Foreign Press Association, according to the Times, and the organization — whose ethics have long been questioned, dating back to an FCC investigation that led to a broadcast ban from 1968-74 and the Pia Zadora scandal of 1982 — is continuing to allow its members to behave in ways that call into question their ethics and integrity.
This article was adapted fromby Jacob L. Nelson, and reproduced by permission of Oxford University Press.
In the fall of 2018, Ezra Klein spoke with media critic Jay Rosen about: “There are a lot of ways somebody can tell you what they want,” the Vox.com founder and then editor-at-large said, “but the specific way journalists are learning what their audience wants is real-time analytics platforms.”
Software AG, SAP partner on industry 4.0 data
Software AG's alliance with SAP will combine SAP's S/4HANA Cloud with Software AG's TrendMiner.Infrastructure around the world is being linked together via sensors, machine learning and analytics. We examine the rise of the digital twin, the new leaders in industrial IoT (IIoT) and case studies that highlight the lessons learned from production IIoT deployments.
Before the advent of digital news production and the online measurement tools that followed, journalists tended to decide among themselves what to report and publish, and assumed the audience would agree with their judgment. Now, journalists across the globe increasingly go through their daily routines while face-to-face withthat describe the audience’s reaction to their output as those reactions unfold.
Perhaps the strangest thing about this development is how ineffective it appears to have been in improving journalism’s standing among the public. If journalists are finally listening to the audience,? If news publishers can now determine exactly what the audience wants, ? And if solving journalism’s ailments begins with giving the audience more of a say, why does it end with so much confusion?
Foreign journalists in China see 'rapid decline in media freedom': survey
Foreign journalists in China see 'rapid decline in media freedom': surveyFor the third year in a row, no journalists told the group that working conditions had improved, the FCCC said in an annual report based on 150 responses to a survey of correspondents and interviews with bureau chiefs.
The answer is that, contrary to the notion that online metrics would lead to a “,” audience analytic data continue to leave plenty of room for interpretation.
Audience metrics show journalists how people behave, but not why. Journalists therefore use these data, which reflect what audiences do, to make educated guesses about what they want. These guesses reflect how journalists imagine the audience more than they do the actual audience.
News organizations—like all media companies—historically have invested a great deal of resources into identifying their audience’s demographic information and media preferences. In the past, news organizations relied on basic measures of exposure to determine audience interest (such as newspaper copies sold or news broadcasts watched). As news publishers have transitioned to a digital landscape, they have embraced online audience metrics that provide more granular information about the audience. These measures can track similar exposure data (such as the number of people who visit a site), as well as more specific information, such as the amount of time people spend on a site, the number of times the site is mentioned on social media, the path people took to get to the site, and the number of times they visited the site before deciding to become a subscriber.
Opinion: Why Biden must stop Erdogan's abuse of counterterrorism rhetoric
Irwin Cotler and Enes Kanter write that the US cannot cooperate on security matters with a country that has justified human rights abuses under the banner of counterterrorism and lost all credibility on real terror threats -- thereby impacting US national security and undermining the broader NATO alliance . Biden should also press for the release of political prisoners at the forefront of the struggle for freedom in Turkey. As a bipartisan majority of the Senate put it in a recent letter to the President, Biden should urge the Turkish government to "end their crackdown on dissent... release political prisoners...
News industry stakeholders increasingly focus on audience measurement data not only because it has grown more granular, but also because they have grown more desperate. As many news publishers watched their economic stability evaporate throughout the past few decades, they lost confidence that their gut instincts alone would lead them to the large audiences necessary for their survival.
As a result, news publishers have become fixated on the accumulation of audience data that is typically collected internally as well as provided by online audience measurement firms such as Comscore and Nielsen. These data once were the sole responsibility of a news organization’s market research team, but have quickly captured the focus for most, if not all, of its employees. Now, monitors displaying in real time the number of people on an organization’s site are littered throughout their newsrooms for all to see.
Although many news publications subscribe to at least one source of online audience measurement, they also exhibit uncertainty about how to best incorporate the data into editorial decisions. This uncertainty stems from the fact that even sophisticated measures of audience behavior paint an incomplete portrait of who the audience is and what they want from news. For example, a digital news site like Slate now can observe how its online audience interacts with its content, but remains limited when it comes to its understanding why they spent time with some stories but not others.
In 'exceedingly rare' case, Iowa journalist is one of few still facing charges from reporting on summer protests
Des Moines Register reporter Andrea Sahouri was arrested while covering racial justice protests last summer.Andrea Sahouri faces charges of failure to disperse and interference with official acts and is set to stand trial starting March 8.
The way that journalists react to the ambiguity of audience data varies across organizations, and depends in no small part on the underlying assumptions about the public held by the journalists within those organizations. Some might think that a news story failed to take off because of its packaging—a boring headline or a dull photo. Others may believe that it’s the result of an uninterested public. And still others might assume the journalism itself is the problem—people didn’t read the story because they didn’t like how it was written.
The different ways that journalists make sense of their audiences also reveals that audience data have become a complement to—rather than a substitute for—intuition. Journalism’s imagined audience continues to stem not solely from its practitioners’ hard data, nor from their own firsthand experience, but from a confluence of the two.
The limits of audience data are apparent in the way that journalists interpret them—or sometimes reject them entirely. For example, some journalists are skeptical when it comes to self-reported audience data like reader surveys or letters to the editor, because audiences tend to exaggerate their news exposure generally and their interest in political news specifically. As the Atlantic’s Derek Thompson, “Ask audiences what they want, and they’ll tell you vegetables. Watch them quietly, and they’ll mostly eat candy.”
AP journalist charged in Myanmar
An Associated Press reporter and five other journalists are facing up to three years in prison after authorities in Myanmar arrested and charged them with violating a public order law.The Associated Press reports that one of its journalists Thein Zaw, 32, was arrested while covering the anti-coup protests in Yangon, Myanmar's largest city. Zaw was reportedly taken into custody on Saturday and could be held until March 12 without another hearing or court action.
Yet others view audience analytic data with a similar level of skepticism. These metrics tend to privilege clicks above all else, despite the fact that clickswhether people actually read the story or how much they enjoyed it. This leads some journalists to prefer more qualitative forms of audience research that rely on focus groups and in-person discussions to better understand what audiences want—and expect—from journalism. While some believe audience metric data offer journalists a cold, hard dose of reality, others think that these data mislead journalists by creating a self-fulfilling prophecy.
These differences in interpretations affect how journalists ultimately pursue their audiences. In my own research, I looked into how journalists at two Chicago-based news outlets, the Chicago Tribune and the local news nonprofit City Bureau, think about and pursue their audiences. I found that Tribune journalists—specifically the newspaper’s digital editors—used analytic data to evaluate how audiences responded to the headlines, photos, and descriptions the editors used to accompany online news stories. To them, the obstacle to success was not a lack of audience interest, but the struggle to attract audience attention in a crowded digital media environment. City Bureau’s editors, on the other hand, believe the issue is a lack of trust. So while the Tribune devotes resources to perfecting online article headlines and social media distribution, City Bureau organizes public events to cultivate conversations between journalists and community members.
Recent killings in Afghanistan highlight ongoing issue of violence against women
The killings of four professional women in the city of Jalalabad have once again thrown into sharp focus the ongoing issue of violence against Afghan women. ISIS in Afghanistan has claimed responsibility for an attack on Tuesday in the city of Jalalabad, which saw journalists Mursal Waheedi, Saadia Sadat and Shahnaz Raufi, of the Enikas television station, shot dead. Then, on Thursday morning, a female gynecologist, Dr Sadaf Elyas, was killed in another attack.
In short, for the Tribune, the pursuit of the audience is a battle for attention. At City Bureau, it’s a quest for connection. Neither of these approaches is necessarily right or wrong—they instead illustrate journalism researcher Angèle Christin’sabout journalists’ approach to audience measurement data: “There is no one-size-fits-all strategy for handling metrics.”
The perseverance of distinct, contradictory imagined audiences at a time when journalists within many newsrooms routinely receive detailed audience measurement reports indicates that no amount of audience data are likely to succeed in lifting the cloud of uncertainty that journalists face when it comes to interpreting audience behavior. Consequently, even if the world continues to shift toward one where such data are even more easily and readily available, there still will be lingering questions, such as who gets counted as “the audience,” and who is left out.
Journalists will likely continue addressing these questions the same way that they always have: by drawing on their own gut instincts and assumptions about the people they aspire to reach.
EXPLAINER: Myanmar media defiant as junta cracks down .
BANGKOK (AP) — Myanmar’s military-controlled government is seeking to suppress media coverage of protests against its seizure of power as journalists and ordinary citizens strive to inform people inside and outside of the country about what is happening. Authorities on Monday canceled the licenses of five local media outlets that had been offering extensive coverage of the protests, attempting to fully roll back such freedoms a decade after the country began its faltering transition toward democracy. The government has detained dozens of journalists since the Feb. 1 coup, including Thein Zaw of The Associated Press.