Politics Baby Yoda is out-trending Democratic presidential candidates

02:45  30 november  2019
02:45  30 november  2019 Source:   qz.com

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In the weeks since his debut in Star Wars: The Mandalorian, ' Baby Yoda ' has already made a larger impression on social media than some Democratic presidential candidates , according to a new report from Axios. Are you surprised that Baby Yoda is more popular than the politicians?

By now, the contours of the Democratic presidential field have come into focus. Joe Biden has coasted on his familiarity with Democratic voters For the moment, restoration appears to be beating out revolution. The momentum that swept Warren to the top of our rankings in the early fall has not

Baby Yoda, the breakout star of the new Star Wars live action seriesThe Mandalorian, is suddenly everywhere—by which we mean in every social media feed.

a close up of a stuffed toy© Provided by Quartz

The Child, as the tiny green character is officially titled, has been memed for his penchant for touching things he’s been asked not to touch. And one industrious knitter is crafting a pattern that will allow others to replicate her homemade version of the big-eared charmer.

In short, many people are swooning, which must please the executives at Disney Plus, the streaming service that created the show.

But according to the online news site Axios, Baby Yoda’s popularity should be raising red flags for the historically large field of Democratic presidential candidates competing for attention ahead of the US 2020 election.

According to data by NewsWhip that was shared exclusively with Axios, Baby Yoda is generating more social media chatter for every story produced about him than any candidate covered in the press. That includes those leading the Democratic race, such as Joe Biden, Elizabeth Warren, Bernie Sanders, and Pete Buttigieg.

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Baby Yoda is inspiring 1,671 interactions per story compared to 850 for Sanders; 839 for Biden, and 600 for Buttigieg, says Axios. Tulsi Gabbard, Kamala Harris, and Elizabeth Warren are trailing even further behind the little man, claiming 523, 504, and 496 interactions per story respectively.

According to Axios, however, this analysis should be most vexing to two new names in the Democratic race–former New York City mayor Michael Bloomberg, and former Massachusetts governor Deval Patrick. “Baby Yoda’s introduction coincided with both Bloomberg and Patrick announcing their bids,” Axios writes. “Both of the newest 2020 Democrats have had a significant number of articles written about them since Nov. 12.,” the site continues, specifying that on this metric “Bloomberg ranks second among the Democratic pack with 7,650, while Patrick slots into fourth with 4,044.”

But do all those stories mean that non-journalists are interested? Maybe not. Axios says:

Disney cashes in on baby Yoda with crude online merch

  Disney cashes in on baby Yoda with crude online merch It's not surprising that Disney went without merch for The Child (aka baby Yoda) when The Mandalorian premiered, since it would have spoiled one of the streaming show's most adorable surprises. However, the first offerings are rushed, to put it mildly. The media megacorp has listed its first products themed around the sweet green toddler, and they look like they were produced at a make-your-own-shirt website -- you might have whipped up some yourself with a few minutes in Photoshop.They're not cheap, either, with prices ranging from $15 for a tumbler to $45 for a baby-Yoda-badged iPhone XS case from Speck.

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With Baby Yoda in the mix with the 2020 Democrats, Bloomberg ranks 14th and Patrick 16th in terms of average interactions (likes, comments, shares) per story about them—and Baby Yoda has notched an average interaction rate 10 times higher than theirs.

Does this mean anything? Should we surprised by Baby Yoda’s apparent impact, compared to that of politicians vying to be the leader of the free world?

At least Biden, Sanders, and Warren supporters can take heart: Since November 12, Axios says, Baby Yoda has claimed 2.28 million raw interactions, thereby trailing those three presidential hopefuls.

Dominate the public conversation, Baby Yoda will not.

Baby Yoda: ‘The Mandalorian’ Star Isn’t Real, but Why Shouldn’t It Compete for Awards? .
Baby Yoda won the hearts and minds of “Star Wars” fans this year. But can it also win awards season? The short answer, of course, is no. Baby Yoda — technically called “The Child” on the new Disney Plus series “The Mandalorian” — is not real, and not eligible for its own Golden Globes, Screen Actors Guild or Emmy Award. Spokespersons for both the Globes and SAG Awards confirm that there’s no room for CGI/animated characters.

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This is interesting!