Politics America Ferrera calls on Hispanics to vote early in new DNC ads
Joe Biden Tries to Close the Deal with Latino Voters, As Florida Remains a Headache
He'll win the Latino vote—but will it be enough to win in November?That's the story of Hillary Clinton, who looked set to win four years ago, until she didn't.
Actress America Ferrera stars in a new series of bilingual ads released Tuesday by the Democratic National Committee (DNC), encouraging Hispanics to vote early in this year's election.
The ads will run on a variety of digital platforms, including Facebook, Instagram, Hulu and YouTube, following up on an earlier Spanish-language campaign on radio and print.
How to fix America’s voter registration system so more people can vote
Registering to vote is part of America’s two-step voting process. Does it have to be this way?In recent weeks, they’ve hosted socially distanced pop-up voter events. They hosted a Black Panther drive-in movie that doubled as a voter registration drive. They partnered with other organizations to host a food drive, and as people picked up food in their cars, organizers would talk to drivers about registering to vote. Sena Mohammed, the coalition’s civic engagement director, told me they’d registered 30 people from that event alone.
Both the new ads and the previous campaign are promoting the Democrats' early-voting efforts,and .
Ferrera, best known for TV series "Ugly Betty" and film series "The Sisterhood of the Traveling Pants,"in dual Spanish- and English-language videos, telling voters to go to the sites, which feature information on voting processes in each state.
"It has never been more important for you to exercise your right to vote than this year. There's a lot on the line in this election, especially for our community," Ferrera says.
"The best way to guide our country's future is to vote early," she adds.
'Staggering numbers': Early voting is breaking records in 2020, fueled by a big mail-ballot lead for Democrats
More than 5 million people have already voted early in the presidential election. Democrats have taken a commanding lead in returning mail ballots.In the 2016 election, about 75,000 people had voted early one month from the election, across significantly fewer states that started early voting and reported their numbers, according to the United States Elections Project.
The ads will run in English in Wisconsin, Minnesota, North Carolina, Arizona, Florida, Pennsylvania, Michigan and Georgia, and in Spanish in Arizona and Florida.
The ad push comes as reports of early voting from battleground states are showing encouraging signs for Democrats.
In Texas, for instance, where early voting started Tuesday, long lines were observed at Austin polling stations.
Democrats are encouraged by polls showing former Vice President Joe Biden ahead of President Trump both nationally and in many battlegrounds, but are wary that their advantage depends on high voter turnout.
That's particularly true of districts and states where Democrats are relying on Hispanic voters to put them over the top.
Initial early voting tallies show new voters, who generally skew younger and more Democratic, are already participating more actively than in 2016, a positive sign for Democrats.
Biden continues to outspend Trump on TV ads
It's a trend that has been playing out since the end of July with Biden outspending the president in some cases two to one on TV ads over the past few weeks. © Credit: CBSNews trail-markers-newsletter-620x254-v2.jpg CBS News political unit associate producer Sarah Ewall-Wice reports President Trump is currently spending more than $17 million on TV ads in 11 states this week. At the same time, Joe Biden is currently spending more than $24 million in 16 states.
According to Chuck Rocha, the architect of independent Vermont Sen. Bernie Sanders' Latino campaign strategy during the Democratic presidential primaries, phone banks and get-out-the-vote operations are recording record early Hispanic voter participation.
27% of the Latino vote that is in so far did NOT vote in 2016! And 5 times more Latinos have voted compared to 2016. This is NOT a poll but actual real people with name, address, and phone numbers. We take them off the list for GOTV calls and mail now.- Chuck Rocha (@ChuckRocha)
Still, Democrats are not letting up the pressure.
In addition to the video ads featuring Ferrera, the DNC made a six-figure purchase for print and radio ads to push VoyAVotar.com in battleground states.
The print ads will run in Arizona, Florida, the Carolinas, Pennsylvania, Wisconsin and Nevada, and the radio ads in Arizona, California, Colorado, Florida, Nevada, Texas and Wisconsin.
"Latino communities across the battleground states have a critical voice in this election, that's why we are reaching out directly to these voters and ensuring they have the tools they need to make their plan to vote," said DNC Chair Tom Perez in a statement.
How to watch the Every Vote Counts special, featuring Leonardo DiCaprio, J.Lo, Kerry Washington, and more .
The 'Every Vote Counts' special on CBS will feature Leonardo DiCaprio, Jennifer Lopez, Kerry Washington, and more. Gallery: See Celebs' Voting Selfies for the 2020 Election (People) The nationally televised event will air live on CBS and iHeartMedia radio stations (and the app) at 9 p.m. ET on Thursday, Oct. 29. It will also be live-streamed simultaneously across a multitude of platforms, including Apple Music, Apple TV, Amazon Music, Twitch, NowThis, YouTube, Twitter, TIDAL, and Facebook. The show is about honoring and celebrating the power of voting through music, dance, and dialogue.