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Politics Bloomberg teams up with top Latino group for Florida ad buy

03:55  16 october  2020
03:55  16 october  2020 Source:   politico.com

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The first ads focus on President Donald Trump's response to the coronavirus, a message which tested the best among those the Bloomberg team reviewed Bloomberg 's seismic cash infusion comes as Biden's Latino support and level of outreach in Florida has been criticized, after polls showed him

Ordinarily, a state does not have both seats up for grabs in a single year, but Loeffler was appointed in December to fill Republican Johnny Isakson’s Although it hasn’t been among the top presidential battlegrounds, Georgia is one of the closest states nationally, with Trump ahead by less than half a

MIAMI — Latino Victory Fund and billionaire Mike Bloomberg are launching a $2.4 million digital ad campaign to get Florida Latinos out to the polls to defeat President Donald Trump in his must-win state.

Michael Bloomberg wearing a suit and tie: Mike Bloomberg addresses his staff and the media in New York City. © Spencer Platt/Getty Images Mike Bloomberg addresses his staff and the media in New York City.

Democrats have been scrambling in recent days to increase their neighborhood canvassing and get-out-the-vote efforts amid concerns from party strategists and officials in Florida about the absence of a Joe Biden ground game due to the pandemic. Against that backdrop, Florida Republicans have managed to cut into Democrats’ longtime statewide voter registration advantage this year.

Lin-Manuel Miranda, Mike Bloomberg target Florida's Puerto Rican voters to help Biden

  Lin-Manuel Miranda, Mike Bloomberg target Florida's Puerto Rican voters to help Biden The new Bloomberg-funded campaign will run advertisements in the Orlando and Tampa markets. The latest push comes as Biden is locked in a close race with President Donald Trump in Florida, a state the president won in 2016, but has struggled to match former President Barack Obama and Hillary Clinton's popularity with Latino voters in the state.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. The Bloomberg Billionaires Index is a daily ranking of the world’s richest people.

While Democrats are still not out campaigning door-to-door to the same degree as the Trump campaign, the progressive PAC is aiming to use Bloomberg’s money to reach the state’s Latinos — who make up about 17 percent of the state’s electorate. The goal is to ensure they’ve either registered to vote by mail or know when and where they’ll be going to cast their vote. Early voting in Florida begins on Monday and runs until Nov. 1.

"Voter turnout among Latinos in Florida could mean the difference for a Biden-Harris win in Florida," Bloomberg said in a statement.

The $2.4 million for the digital ads is part of Bloomberg’s commitment to spend up to $100 million to defeat Trump in Florida. Last month, Bloomberg also gave $4 million to three PACs for canvassing efforts in Florida aimed at minority and “underrepresented” groups.

Biden visits Florida looking to gain ground with Latino voters

  Biden visits Florida looking to gain ground with Latino voters Former Vice President Joe Biden will campaign in Florida on Tuesday, hoping to court Latino voters seen as key to a victory in the state come November. A portion of Biden’s visit to Sunshine State, a Hispanic heritage month event in Kissimmee, will be focused on courting Latino voters his campaign has identified as a key constituency needed for victory in November. Florida's 29 electoral votes, the third-largest prize in the nation, will be key to either a Trump and Biden victory, and the Latino vote, which comprised 18% of the state's electorate in 2016, according to exit polls, promises to again be a pivotal voting bloc in 2020.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

The Sunshine State ’s most recent conquests are two of the founders of I Squared Capital, Sadek Wahba and Adil Rahmathulla, who are among Their relocation rewards years of work by Florida officials to entice the investment crowd with promises of warm weather and zero state income taxes.

Latino Victory Fund said it will use the funds for English and Spanish ads that will route voters to votaflorida.com, which will allow the group to track voters and ensure they get their ballots in or know where their polling place is located.

Earlier this week, Bloomberg gave $500,000 to the Democratic Party in Miami-Dade County, the state’s most populous county and a liberal bastion. Biden has little chance of winning the state

without a big winning margin and high turnout in Miami-Dade. But for much of the campaign, Biden has underperformed among Democratic-leaning, non-Cuban Hispanic voters in Miami-Dade and throughout Florida relative to Hillary Clinton in 2016.

Both campaigns have aggressively pursued Latino voters in Florida, and Biden and Trump have made multiple trips to South and Central Florida — home to most of the state’s Latinos. Florida’s Latino vote is largely made up of Republican-leaning Cubans in Miami-Dade and a growing number of Democratic-leaning voters with Puerto Rican, Colombian, Nicaraguan, Dominican and Venezuelan heritage in Miami, Orlando and elsewhere in the state.

Other outside groups have also jumped in to help mobilize voters in Florida. Entertainment mogul Tyler Perry on Thursday announced he would help fund a $500,000 voter mobilization effort in Florida to help turn out at least 250,000 Black voters. Perry has partnered with Equal Ground Education Fund, a Florida-based group that aims to get Black voters out to vote, to host “Park & Praise” events at sites in 25 counties across the state.

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