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Politics Trump's ad strategy targeting senior citizens: I recovered from COVID-19 and so can America

13:25  17 october  2020
13:25  17 october  2020 Source:   usatoday.com

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Mr. Trump , who for months has played down the seriousness of the virus and hours earlier on Thursday night told an audience that “the end of the pandemic is in sight,” will quarantine in the White House for an unspecified period of time, forcing him to withdraw at least temporarily from the

US President Donald Trump and his wife Melania Trump both test positive for COVID - 19 , but the President will continue carrying out his duties Mr Trump made the announcement on Twitter after confirming his senior aide Hope Hicks had tested positive for the virus earlier on Thursday (local time).

In one of President Donald Trump’s latest television ads, he emerges from Walter Reed Medical Center after his hospitalization to treat COVID-19 with his right fist raised. He then waves while walking across the White House lawn. A shop owner turns a sign on the door from “closed” to “open.”

“President Trump is recovering from the coronavirus and so is America,” the narrator says. “President Trump tackled the virus head on, as leaders should.”

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Image caption US President Donald Trump and his wife Melania both tested positive for Covid - 19 . But some of that confidence had appeared to slip in recent weeks, amid signs the US jobs recovery was losing steam, while Washington remained mired in debate over additional coronavirus spending.

Donald Trump has tested positive for Covid - 19 ," wrote Libération. "The president, who is tested regularly for Covid - 19 , has kept up a rigorous travel schedule across the country in recent weeks, holding rallies with thousands of people in the run-up to the November 3 election, despite warnings

The ad sparked controversy after Dr. Anthony Fauci, the nation's top infectious disease expert, called for it to be taken down because of a clip that was taken out of context.

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Following the clip about Trump's leadership, Fauci is shown saying, "I can't imagine that anybody could be doing more." The comment, in fact, was referring to the work of the coronavirus task force, not the job the president was doing.

Trump revisited the coronavirus theme in online ads, including one on Facebook that showed him speaking from the White House.

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Of course, Trump ' s political opponents are fixated on Trump ' s distaste for social distancing norms. Though President Trump and Joe Biden notably didn't shake hands at the outset of the debate President Trump and the first lady have paid the price for his gamble to play down the COVID - 19 .

Opinions • Opinion. Covid - 19 isn’t the flu. Trump ’ s comparison is reckless. Local • Perspective. The Trump administration wants to send direct cash payments to Americans in the coming weeks to help them cope with the economic ravages of the coronavirus, Treasury Secretary Steven Mnuchin said

“Don’t let it dominate you. Don’t be afraid of it,” said Trump, who suggested he might be immune. “You’re going to beat it.”

The ads highlighted a priority in Trump's campaign advertising: responding to Democratic nominee Joe Biden, who has criticized the president as reckless and incompetent in handling the virus that so far killed 215,000 Americans dead and forced 30 million to file for unemployment.

Campaign advertising is one of the ways that candidates can reach voters most directly, with detailed messages tailored for specific voters. The Biden campaign's fundraising advantage allowed the challenger to buy double or triple the television ads in key battlegrounds while outspending Trump nationwide. But advertising won't necessarily dictate the winner, as Trump demonstrated in 2016 when Democrat Hillary Clinton outspent him.

Biden has spent $223 million airing television ads 356,366 times since April 9, according to the Wesleyan Media Project. For comparison, Trump spent $161 million on 261,633 airings during the same period, the study found.

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image captionPresident Trump wants to return to the campaign trail but questions remain about his health - and when he first became infected. US President Donald Trump has completed his course of treatment for Covid - 19 and can return to public engagements this weekend, his physician has said.

US President Donald Trump has confirmed that he and First Lady Melania Trump have both tested “Tonight, [the first lady] and I tested positive for COVID - 19 . We will begin our quarantine and Vice President Mike Pence tweeted that he and his wife Karen “join millions across America praying for

During September, Biden spent $153 million on television and radio ads, nearly tripling Trump’s $57 million, according to Advertising Analytics. But outside groups narrowed the difference to $189 million supporting Biden and $127 million supporting Trump, according to Advertising Analytics. Trump is also able to get his message out for free through televised rallies and speeches.

The gap narrowed as the campaigns head to the finish line, but Biden kept a significant advantage. From Sept. 28 through Oct. 11, Biden’s campaign spent nearly $56 million to air television ads 80,000 times while Trump’s campaign spent nearly $32 million to air ads 32,000 times, according to the Wesleyan study.

Donald Trump standing in front of a mirror posing for the camera: President Donald Trump removes his face mask to speak from the Blue Room Balcony of the White House to a crowd of supporters on Oct. 10, 2020, in Washington. © Alex Brandon, AP President Donald Trump removes his face mask to speak from the Blue Room Balcony of the White House to a crowd of supporters on Oct. 10, 2020, in Washington.

Trump’s most prolific television ad last week said he “delivered the impossible” and would continue to fight the country’s reliance on China, eradicate the coronavirus and make medicines in the U.S. Trump also set a goal of creating 10 million jobs in 10 months.

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President Donald Trump said Wednesday he was sharply restricting travel to the United States from more than two dozen European countries, a drastic step he framed as an attempt to contain a spreading public health crisis that has engulfed his presidency

US President Donald Trump has sent a letter to the head of the World Health Organization (WHO) threatening to pull US funding permanently over Covid - 19 . The president, who faces re -election this year and has himself been criticised for his handling of the pandemic, has blamed China for trying to

“This is President Trump’s vision of America, one of boundless optimism and certainty in America’s greatness,” said the ad that aired more than 10,000 times during the week ending Oct. 9, according to the tracking firm Advertising Analytics.

The ad highlighted common themes in Trump’s campaign advertising. The president mentioned jobs in 53% of his ads, infectious diseases in 47% and China in 44%, according to the Wesleyan analysis of the ads.

Two of the president's latest broadcast and cable ads released Monday attack Biden. One shows Mount Rushmore while saying Trump brought "real leadership," in contrast to "endless wars" and a "broken" Department of Veterans Affairs under the Obama administration. The other claims Biden would violate the Second Amendment with unconstitutional gun control measures.

Another television ad released Saturday accused Biden of planning to raise taxes. The ad was paired with an ad that said Trump is recovering from the coronavirus and so is America. The ad says Trump protected seniors and is sparing no expense to develop life-saving drugs.

"We'll live carefully, but not afraid," the ad says.

Trump also promoted his nominee to the Supreme Court during the week before Judge Amy Coney Barrett’s confirmation hearings. The ad described her as a constitutional conservative, proud Christian and mother of seven, while warning that the “radical left” would try to block her by questioning her faith and family.

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Donald Trump wearing a suit and tie: President Donald Trump announces Judge Amy Coney Barrett as his U.S. Supreme Court nominee on Sept. 18 in Washington. © Olivier Douliery/AFP via Getty Images President Donald Trump announces Judge Amy Coney Barrett as his U.S. Supreme Court nominee on Sept. 18 in Washington.

In online ads, Trump has outpaced Biden throughout the campaign, although the challenger is catching up in the closing weeks. Trump has spent $165.8 million on ads on Facebook and Google since mid-April and $33.8 million since late September, according to the Wesleyan study. For comparison, Biden spent $130.1 million on online ads since mid-April and $34.7 million since late September, according to the study.

Trump’s Google ads tend to target the battleground states of Pennsylvania, Wisconsin, North Carolina, Arizona, Florida and parts of Michigan, while also appearing in states with key Senate races such as Maine, Iowa, and parts of Ohio, Nevada and Minnesota.

Common themes in the ads attack Biden as a pawn of China and as mentally unreliable. One ad has a picture of Biden holding a Chinese flag and says he would prefer to depend on that country for manufacturing. Another ad depicts Biden with a twist on the traditional campaign language saying, “I’m Joe Biden and I forgot this message.”

On Facebook, the Trump campaign attacked Biden for accomplishing nothing during “FOUR DECADES in the Washington swamp. “He’s just a washed-up, career politician being used as a PAWN by the Radical Left,” the ad states. “Yikes. Does that sound like someone who’s ready to lead a Country?

Trump’s campaign also emphasizes Vice President Mike Pence, from his debate Oct. 7, assailing Sen. Kamala Harris of California for voting against a trade deal with Canada and Mexico that Pence said was “huge win” for automobile manufacturers and farmers. Pence said Harris put her radical climate agenda of workers.

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Heading into the final three weeks of the campaign, Trump ads on Facebook warn "we cannot let Joe Biden win" and "we must stand against the extreme radical left."

This article originally appeared on USA TODAY: Trump's ad strategy targeting senior citizens: I recovered from COVID-19 and so can America

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