•   
  •   
  •   

Politics Bloomberg launches $2.4 million ad campaign appealing to Latino voters

23:25  17 october  2020
23:25  17 october  2020 Source:   thehill.com

Latinos 'can be the difference maker' in this presidential battleground

  Latinos 'can be the difference maker' in this presidential battleground As Trump and Biden vie for North Carolina, Latinos try and turn out the vote in battleground.At Interfood Plaza Latina in Raleigh, Sarahi Gonzalez held a sign in Spanish that read, "Register to vote here. Citizen? Over 18?" The first person the 18-year-old registered to vote that evening? Herself.

Former New York City Mayor Mike Bloomberg and the Latino Victory Fund are launching a $2.4 million digital ad campaign Thursday aimed at encouraging Latino voters in Florida to vote for Democratic presidential nominee Joe Biden.

a close up of a man wearing a suit and tie: Bloomberg launches $2.4 million ad campaign appealing to Latino voters © The Hill Bloomberg launches $2.4 million ad campaign appealing to Latino voters

The ad campaign's mission is to engage Hispanic voters through "a culturally competent multi-platform media strategy - reaching voters where they spend their time and get their information," according to a press release on Bloomberg's website.

Could Trump's economic message land with Latinos?

  Could Trump's economic message land with Latinos? In some corners of the Latino community, the president's economic message appears to be giving him an opening where it matters most six weeks before the election — at the margins. © Provided by NBC News It's a story that has both deep roots and immediate salience for many voters whose families fled political and economic oppression in Latin American countries for security and opportunity in the U.S., as well as for those trying to hold on to what they built in the shadow of the coronavirus crisis.

The campaign comes just weeks away from the Nov. 3 election where Latinos, a critical voting block in the battleground state, will have an impact on which candidate will snag 29 electoral votes.

"Voter turnout among Latinos in Florida could mean the difference for a Biden-Harris win in Florida," Bloomberg said in a statement.

The Latino Victory Fund, a progressive political action committee (PAC) said its goal with the campaign is to ensure all Latino voters have either registered to vote by mail or know when and where they will cast their vote on Nov. 3, Election Day.

The newest seven-figure ad buy comes after Bloomberg donated a whopping $40 million last month for an ad buy in the Sunshine State seeking to bolster the former vice president's presidential bid.

Why Do Nonwhite Georgia Voters Have to Wait in Line for Hours? Their Numbers Have Soared, and Their Polling Places Have Dwindled.

  Why Do Nonwhite Georgia Voters Have to Wait in Line for Hours? Their Numbers Have Soared, and Their Polling Places Have Dwindled. by Stephen Fowler, Georgia Public Broadcasting Congress works for you. Learn how to be a better boss with the User’s Guide to Democracy, a series of personalized emails about what your representatives actually do. This article is co-published by ProPublica, Georgia Public Broadcasting and National Public Radio. Kathy spotted the long line of voters as she pulled into the Christian City Welcome Center about 3:30 p.m., ready to cast her ballot in the June 9 primary election. Hundreds of people were waiting in the heat and rain outside the lush, tree-lined complex in Union City, an Atlanta suburb with 22,400 residents, nearly 88% of them Black.

The former mayor and Democratic presidential candidate also gave $4 million to three PACs for canvassing purposes in Florida, targeting minority and "underrepresented" groups, Politico reported.

President Trump and Biden are running a tight race in Florida, with recent polls showing running neck-and-neck in the Sunshine State. A recent poll conducted by Hill/HarrisX found that both Biden and Trump garnered 48 percent of voters' support in Florida, with 4 percent of likely voters still undecided.

Bloomberg teams up with top Latino group for Florida ad buy .
Democrats have been scrambling to increase their neighborhood canvassing and get-out-the-vote efforts in the nation’s biggest swing state.Democrats have been scrambling in recent days to increase their neighborhood canvassing and get-out-the-vote efforts amid concerns from party strategists and officials in Florida about the absence of a Joe Biden ground game due to the pandemic. Against that backdrop, Florida Republicans have managed to cut into Democrats’ longtime statewide voter registration advantage this year.

—   Share news in the SOC. Networks
usr: 4
This is interesting!