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Politics Bruce Springsteen narrates new Biden ad about hometown of Scranton

21:15  31 october  2020
21:15  31 october  2020 Source:   cnn.com

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Joe Biden's presidential campaign will air a new campaign ad featuring Bruce Springsteen during Saturday night's nationally televised game between Ohio State and Penn State on ABC, a Biden aide told CNN.

a man holding a guitar: NEW YORK, NY - NOVEMBER 05: Bruce Springsteen performs on stage at The New York Comedy Festival and The Bob Woodruff Foundation present the 12th Annual Stand Up For Heroes event at The Hulu Theater at Madison Square Garden on November 5, 2018 in New York City. (Photo by Brian Ach/Getty Images for Bob Woodruff Foundation) © Brian Ach/Getty Images NEW YORK, NY - NOVEMBER 05: Bruce Springsteen performs on stage at The New York Comedy Festival and The Bob Woodruff Foundation present the 12th Annual Stand Up For Heroes event at The Hulu Theater at Madison Square Garden on November 5, 2018 in New York City. (Photo by Brian Ach/Getty Images for Bob Woodruff Foundation)

The 60-second ad -- titled "Hometown" and featuring Springsteen's song "My Hometown" from his 1984 album "Born In The U.S.A." -- includes the Boss touting Biden's ties to Scranton, Pennsylvania, the former vice president's hometown.

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"Scranton, Pennsylvania. Here, success isn't handed down," Springsteen says in the ad hoping to appeal to working class voters. "It's forged with sweat, grit, and determination. This is his hometown."

The ad alludes to the ongoing Covid-19 pandemic, showing footage of Biden, first responders and restaurant workers all with masks.

"In Scranton, good times aren't promised, but here and in towns across America, times are harder than they ought to be. Lives on pause, dreams on hold, futures in doubt," Springsteen says.

The ad also features Biden walking up to his childhood home in Scranton.

"(Biden's) running to change that, to give working people the shot they deserve. An honest living for honest work and a little peace of mind at the end of the day. Because this place stays with him, these streets are part of him. This is more than where he's from, it is who he is for," Springsteen says.

The campaign did not disclose how much was spent on Saturday night's spot.

This is the latest in a series of ads the Biden campaign has placed in the closing weeks of the campaign on some of the most popular real estate in television.

The campaign also aired ads during National Football League games and the MLB World Series, including an ad narrated by actor Sam Elliott and another by actor Brad Pitt.

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usr: 4
This is interesting!