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Politics Online Handel: Black Friday Without Rush

18:55  28 november  2021
18:55  28 november  2021 Source:   wiwo.de

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The Black Friday is considered the greatest discount battle of the pre-Christmas time. But the collective bargain hunt fell in online trading this year behavior, show current data.

Die Jahre, in denen der Black Friday alle Verkaufsrekorde brach, scheinen vorbei.  © dpa The years in which the Black Friday broke all the sales records seem past.

It was the day many shopping fans red in the calendar: on November 26 - the "Black Friday" - lured retailers with proper discounts. The bargain hunters should buy - and the shops want to reduce their inventory as possible to create space for new ones. Although the US tradition has long since established itself in Germany, but the years in which the Black Friday broke all the sales records seem past.

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This result is an analysis of the sales figures on Black Friday by the technology service provider Criteo. The company's data analysts have analyzed the sales of more than 10,000 traders worldwide for the evaluation, including around 1500 in Germany, in November 2020 and November 2021. Accordingly, German consumers were significantly more restrained this year than on Black Friday 2020. The dealers thus posted around 19 percent fewer sales than in the previous year.

"Consumers are always used earlier discounts of individual dealers and are no longer necessarily waiting for the Black Friday when they have found their desired product for a good price," says Criteo-Manager Corinna Hohenleitner, who and the business of the online marketing specialist in Germany, Austria and Switzerland leads. Also, the peculiarities would have shifted: "2020 It first meant to arrive in the New Normal in the sign of the pandemic and to make necessary acquisitions for home office and home schooling," said Hohenleitner. "In addition to strong sales peaks in the area of ​​Consumer Electronics, we see this year clearly that the consumers will set up in the background of increasing case numbers to spend again more time at home," says the expert. "You want to have anything comfortable at home and do something good."

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Down trend in France and the United Kingdom

worldwide are similar developments according to the Criteo analysis. According to this, the sales to Black Friday in the United Kingdom were 18 percent among those of the previous year, in France they decreased by eight percent. Relatively stable, the US with only slight declines are three percent.

The online fridel platform has also analyzed the black-friday sales process, but does not go to the sales development in Germany. The average shopping cart was in German retailers, but the shopify, but rose at Black Friday: from around 75 euros 2020 to almost 90 euros. Most orders were therefore directly at midnight to Black Friday. In addition, a clear trend towards purchasing via smartphone: about 70 percent of customers ordered via mobile device.

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Including best-sellers like Mario Kart 8 Deluxe, FIFA 22, and Far Cry 6.Black Friday might be over but Cyber Monday gaming deals are fast on its heels. If you missed out on day-after-Thanksgiving discounts for Nintendo, Sony PlayStation, and Microsoft's Xbox Series X, S, and One systems, now's your chance to score games up to 76 percent off.

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