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Technology Almost 20 percent of Instagram users say they watch ‘Stories’ every day

20:36  09 december  2016
20:36  09 december  2016 Source:   recode.net

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Some 18 percent of U.S. Instagram users surveyed by RBC said they watch Stories daily, and 53 percent watch them at least monthly, according to a research Over the past 24 hours, around 90 of the roughly 900 accounts I follow have posted an Instagram Story , including chef-types Anthony

83% of Instagrammers say they discover new products and services on Instagram (Facebook Instagram users report making a purchase decision based on something that they saw while 500 million IG accounts use Instagram stories every day . 83% of Instagram users discover new

  Almost 20 percent of Instagram users say they watch ‘Stories’ every day © Provided by Vox Media, Inc.

How is Instagram’s Snapchat Stories clone doing?

Some 18 percent of U.S. Instagram users surveyed by RBC said they watch Stories daily, and 53 percent watch them at least monthly, according to a research report published this week by the investment bank.

That’s compared with 52 percent of Instagram users who look at their main feed of photos and videos daily, according to the report.

So, not bad?

“We will monitor this over time, but believe this adoption appears relatively strong — though this is just a gut feeling,” RBC’s analysts, led by Mark Mahaney, wrote.

I’ve personally become a fond daily (sometimes hourly!) Instagram Stories viewer, mostly because I find my Instagram network — friends and co-workers, but also chefs, coffee shops, pro photographers, fashion models, apparel brands, etc. — much more interesting than my Snapchat network. Over the past 24 hours, around 90 of the roughly 900 accounts I follow have posted an Instagram Story, including chef-types Anthony Bourdain and David Chang, actress/writer Lena Dunham, the Maison Kitsuné fashion brand, Paris’s Ten Belles café, and a bunch of friends.

WhatsApp iOS Update Adds GIF Support

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These Instagram user statistics reveal the details of Instagram ’s audience right now. With half a billion people using Stories every single day , it’s clear that Stories are an important channel for brands. Seventy-two percent of U.S. teens say they use Instagram , compared to 69% for

Some 18 percent of U.S. Instagram users surveyed by RBC said they watch Stories daily, and 53 percent watch them at least monthly Instagram needed to evolve. Systrom did that by looking backward: He refocused the company around priorities he says Instagram held in its early days .

I’ve also found myself posting to Instagram — mostly Stories, but also regular photos and videos — more often than before Stories launched.

And I’ve noticed myself using Snapchat far less since Instagram Stories launched, after using Snapchat a bunch earlier this year.

But that’s just me.

Snapchat, meanwhile, seems to be doing just fine. Its app-store download ranks are still very strong (Instagram’s are, too). And RBC’s survey found Snapchat’s users to be highly engaged and the most satisfied of the major social networks.

(No surprise, but teens love Snapchat the most. One RBC survey question asked respondents which social media network they’d choose if they were trapped on a desert island and had to pick only one. Almost all age groups picked Facebook by a wide margin — as high as 84 percent for the over-70 crowd. But 28 percent of teens age 13 to 18 picked Snapchat, the top network in that age group, with Facebook and Instagram trailing.)

Four months after Instagram’s Stories launched, it seems the format will be able to coexist on both networks, which both continue to grow.

And anyway, most Snapchat users — 69 percent — said that chat and photo messaging were the app’s most important features; only 26 percent said Stories, and just 4 percent said Discover, Snapchat’s entertainment section, was their top feature.

Previously: Instagram’s Snapchat is brilliant — and might even be better

Instagram: the most geolocated places on the social network in 2016 .
© Provided by AFPRelaxNews New York, the city most mentioned on Instagram in 2016. New York, the Disney parks and the MGM Grand Las Vegas hotel are the places of which we boast the most on Instagram, according to the photo-sharing site and its annual ranking of the most mentioned destinations in 2016.

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