Technology: Google Maps lets businesses promote themselves as women-led - - PressFrom - US
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Technology Google Maps lets businesses promote themselves as women-led

21:51  08 march  2018
21:51  08 march  2018 Source:   reuters.com

Google is selling off Zagat to restaurant review site The Infatuation

  Google is selling off Zagat to restaurant review site The Infatuation Google is selling Zagat to The Infatuation for an unspecified amount, according to a report from The New York Times. Google had originally bought the restaurant review company back in 2011 for $151 million, but earlier this year reports broke that Google was looking to sell Zagat off. Since that acquisition, Zagat restaurant listings have been integrated into Google Maps and Google employees have been running Zagat.com, but the company has failed to steward the review site, which has become less important over time, while more useful online services like longtime competitor Yelp have grown to dominate the space.

Google employee suggestions led to the women - led attribute as well as one launched last year that identifies businesses as friendly to gay, lesbian "We've added the women - led attribute to empower women - led businesses to succeed online and help people find places to visit using Google Maps

Businesses can now describe themselves in Google Maps listings as being owned, led or founded by women, the Alphabet unit announced on March “We’ve added the women - led attribute to empower women - led businesses to succeed online and help people find places to visit using Google Maps

The Google Maps app is shown on a smartphone. © Patrick Sison The Google Maps app is shown on a smartphone. Businesses can now describe themselves in Google Maps listings as being owned, led or founded by women, the Alphabet Inc unit announced Wednesday.

The feature would roll out this week in celebration of International Women’s Day, on Thursday, Google said in a blog post.

Users would see the new descriptor alongside details in business listings that say whether shops have offerings such as kosher food, outdoor seating and Wi-Fi.

An icon with the female gender symbol would appear prominently on the listing, according to a screenshot in the blog post.

Google employee suggestions led to the women-led attribute as well as one launched last year that identifies businesses as friendly to gay, lesbian, bisexual queer and transgender individuals.

"We strive to organize the world’s information in a way that is inclusive of all people," Google spokeswoman Liz Davidoff said by email. "We’ve added the women-led attribute to empower women-led businesses to succeed online and help people find places to visit using Google Maps and Search."

Reporting by Paresh Dave; editing by Susan Thomas

Google Maps offers new location-based features to app devs .
Updates tailored to help ride-sharing companies and other businesses track vehicles in real time.The web giant on Wednesday introduced the Google Maps Platform, a collection of streamlined APIs designed to help third-party developers incorporate location-based features into their apps. The first companies to benefit from the updates will be ride-sharing companies and businesses that need to track their vehicles' locations in real time.

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