Technology Mexico data protection body to investigate possible links to Cambridge Analytica

07:46  10 april  2018
07:46  10 april  2018 Source:   reuters.com

Facebook suspends Trump-linked data firm Cambridge Analytica

  Facebook suspends Trump-linked data firm Cambridge Analytica Late Friday night, Facebook has announced it's suspending Strategic Communication Laboratories (SCL) from its site. While you may not have heard of SCL, its political analytics firm Cambridge Analytica has made headlines in the last few years due to its work for the Trump campaign and the Brexit initiative. According to former US Magistrate and current Facebook Deputy General Counsel Paul Grewal, this move is occurring because an app "thisisyourdigitallife" pulled in personal information of the 270,000 people who used it as well as information from their friends.

The nameplate of political consultancy, Cambridge Analytica, is seen in central London © REUTERS/Henry Nicholls The nameplate of political consultancy, Cambridge Analytica, is seen in central London

Mexico's data protection body said on Monday it had opened an investigation into whether companies possibly linked to political consultancy Cambridge Analytica broke the country's data protection laws.

INAI, the transparency and data protection regulator, said it was looking at Mexican companies that worked with cellphone app Pig.gi, which gives users free top-ups in exchange for receiving ads and completing surveys.

The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to target U.S. and British voters in recent elections.

Pig.gi, which has 1 million downloads in Mexico and Colombia combined, said it had shared results of two election polls of Mexican users with the consultancy and other partners.

Cambridge Analytica has denied Facebook data was used to help to build profiles on American voters and build support for Donald Trump in the 2016 U.S. presidential election.

(Reporting by Christine Murray and Lizbeth Diaz; Editing by Michael Perry)

Cambridge Analytica files for Chapter 7 bankruptcy after scandal .
Cambridge Analytica, the political intelligence firm whose tactics came under fire and sparked a whirlwind of scrutiny over Facebook data, has submitted papers in the U.S. to begin liquidating. The move comes less than three weeks after Cambridge Analytica announced it would shut down.The company filed late Thursday to enter Chapter 7 bankruptcy in a widely expected decision after the firm had already started similar proceedings in United Kingdom courts.

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