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Technology Instagram tests its counterpart to Snapchat's friend codes

12:25  10 april  2018
12:25  10 april  2018 Source:   engadget.com

Less-cool Facebook losing youth at fast pace: survey

  Less-cool Facebook losing youth at fast pace: survey With mom, dad and grandma signing up in increasing numbers, Facebook is losing younger users in the United States at a faster pace than previously estimated, researchers said Monday. A report by eMarketer said Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram.

Instagram ' s tendency to shadow Snapchat features now extends to the way you find new people to follow. The company has confirmed to TechCrunch that it ' s testin It wants you to find friends as easily as you do with its rival.

Less-cool Facebook losing youth at fast pace: survey. With mom, dad and grandma signing up in increasing numbers, Facebook is losing younger users in the United States at a faster pace than previously estimated, researchers said Monday.

a screenshot of a cell phone © Provided by Engadget

Instagram's tendency to shadow Snapchat features now extends to the way you find new people to follow.

The company has confirmed to TechCrunch that it's testing Nametags, a not-too-subtle riff on Snapcodes. As reader Genady Okrain discovered, the feature lets you create a custom tag using emoji patterns (which can be based on augmented reality selfies) for future sharing. You can't actually scan or share them right now, but there isn't much mystery as to how they'll work -- you'd point your phone camera at a Nametag to add someone without typing their name or waiting for a request.

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However it looks like Instagram could be “borrowing” another Snapchat feature in the form of “Nametags”. For those who are unfamiliar, Nametags appears to be a feature created in a similar vein to Snapchat ’ s QR code feature, where users can scan the QR code of a Snapchat user to add

Snapchat is only on mobile, and just posting your Snapchat QR code to your social profiles isn’t very effective. Simply posting your Snapchat ghost on your Instagram profile and asking people to follow you isn’t going to help you get more Snapchat friends .

Like other experiments, there's no certainty that this will become widely available. With that said, this seems more likely to ship than most. If Instagram is going to continue usurping Snapchat's dominance, it needs to capture more of the cultural zeitgeist -- and that means replacing (or at least, supplementing) the Snapcodes you see on Twitter avatars and posters with Nametags. They'll make it easier for you to add contacts, but they may also have you thinking twice about loading Snapchat just for the sake of following a superstar.

Report: Snapchat logins could work for other apps in the future .
<p>You might be seeing the words "Log in with Snapchat" in non-Snapchat apps in the near future.</p>According to TechCrunch, the company is planning to launch its first full-fledged developer platform called Snapkit, which will allow third-party developers to give users the option to log into their apps with Snapchat credentials. In addition, the kit will give developers a way to host Snapchat's camera instead of having to create one that's not quite as powerful. If they choose, they can also let people use their Bitmoji avatars in their apps.

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