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Technology Snapchat’s controversial redesign isn’t helping it make more money

10:04  03 may  2018
10:04  03 may  2018 Source:   theverge.com

Instagram vs. Snapchat: a battle to the last feature

  Instagram vs. Snapchat: a battle to the last feature The end of February wasn’t kind to Snapchat-maker Snap: it rolled out a redesign that users decided they hated, and a single Kylie Jenner tweet about the app sent the company’s stock into a spiral. But, really, Snap’s struggles preceded all of that, due in no small part to rival Instagram.Facebook-owned Instagram has “borrowed” plenty of features from Snapchat. And in doing so it has managed, in a relatively short period of time, to build what feels like its own successful social silo (provided you can forget about that whole it’s-a-part-of-Facebook thing).

The stock dropped by more than 15 percent, or roughly a sixth of its worth. Although the app grew its global users by four million or so since the The lack of revenue growth follows Snap’ s implementation of its app redesign , which it said would help users separate their personal lives and branded content.

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a screenshot of a cell phone © Provided by The Verge

Snap’s stock price plummeted during after hours trading today following its first quarter earnings report. The stock dropped by more than 15 percent, or roughly a sixth of its worth. Although the app grew its global users by four million or so since the last quarter, it made less money per user.

During the prior quarter, the company made $1.53 per user globally, or $286 million in total revenue. This quarter, that dropped to $1.21 per user and $231 million in revenue. Still, that’s a major growth from just over a year ago when its quarterly revenue was $150 million. The company’s CFO, Drew Vollero, says to expect an even further drop in the second quarter of this year.

Snapchat will feature creator-made AR Lenses in its carousel

  Snapchat will feature creator-made AR Lenses in its carousel Snapchat plans to give its AR Lens offerings a boost by feature submissions from its users. In late March, you'll start seeing Lenses with their creators' names underneath their titles mixed with Snapchat's own and sponsored options. According to Mashable, Snapchat will feature some of the Lenses people created using the company's Lens Studio tool.

From the start, Snapchat ’ s novel design came with a learning curve. Figuring out how to use it was like a secret you could share with friends, and it We completely understand the new Snapchat has felt uncomfortable for many . By putting everything from your friends in one place, our goal was to make it

After a much -criticized redesign last year, Snapchat is reportedly testing a redesign that once again places Stories from friends next to professional publishers. The redesign — or un- design — could make it easier to find your friends’ Stories, and it might encourage users to check out Discover

He said: “As we think about our year-over-year revenue growth rates, we are planning for our Q2 growth rate to decelerate substantially from Q1 levels, with growth in auction impressions, partially offset by pricing for both Snap Ads and Creative Tools.”

The bad news comes after a surprisingly good performance from Snap last year in which it grew its users and revenue significantly. The stock grew by 25 percent as a result. The lack of revenue growth follows Snap’s implementation of its app redesign, which it said would help users separate their personal lives and branded content. Those users revolted once the redesign finally went live and filed a petition in an effort to get the company to revert back to its old UI.

CEO Evan Spiegel acknowledged users’ unhappiness today and said, “a change this big to existing behavior comes with some disruption, especially given the high frequency of daily engagement of our community.” He says the team is now focusing on optimizing the design, like putting creators’ Stories and friends’ Stories to the right of the camera. (Snap moved friends’ Stories to the left of the camera to combine it with friend chats.) Spiegel also says the team is working on its Android app, which is “still a weakness.”

Strangely, no one mentioned Spectacles in their prepared remarks, even though the company just announced version two this past week. Reminder: the company lost nearly $40 million on unsold pairs of its first version.

Snapchat Lenses bring coral reefs to your neighborhood .
How do you make nature exciting to a generation growing up with Snapchat and Instagram? The California Academy of Sciences has an idea: bring the nature to the apps that generation is using. It just trotted out a series of augmented reality Snapchat Lenses (the first of their kind, CAS said) that show reef life in your own corner of the world. These are Lens Studio creations, so you only need to grab the relevant Snapcodes (at the source link) to get started. No, this won't stand in for a documentary or classroom lecture.

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