TechnologyApple’s TV industry embrace was an inevitable surprise

03:05  11 january  2019
03:05  11 january  2019 Source:   theverge.com

Spotify officially debuts its Apple Watch app

Spotify officially debuts its Apple Watch app That didn't take long -- mere days after it became clear Spotify was testing an Apple Watch app, that client is now available to the masses. The streaming music giant has updated its iOS app with an Apple Watch app that can control the service from your wrist. It currently doesn't serve as much more than a glorified remote with playlist selection, track skipping and other basics, although it will let you choose to stream music on Spotify Connect-aware devices. However, there's more on the horizon. The app comes roughly a year and a half after Spotify recruited developer Andrew Chang to develop an official Apple Watch app.

Apple ’ s chief executive Tim Cook said new regulations for the tech industry are “ inevitable ” in the wake of a series of scandals, rejoining a debate that is intensifying along with political pressure on the company’s rival, Facebook. In an interview aired on Sunday, Mr Cook said “the free market is not

The most obvious reason for TV ’ s enduring appeal to advertisers is that it is a pretty fantastic advertising medium: relaxed viewers, immersive experience, etc. The appeal, though, goes deeper: the very institution of television advertising is intertwined with the kinds of advertisers that use it the most

Apple’s TV industry embrace was an inevitable surprise© Image: Samsung

The biggest surprise of CES this year came from Apple, a company that didn’t give a keynote speech, didn’t have a booth on the show floor, but nevertheless dominates the show year after year from afar. A bunch of TVs from Samsung, LG, Sony, and Vizio will support AirPlay 2.

It was a surprise because none of the announcements leaked, sure, but it was also a surprise because it ran completely counter to the way things usually go at CES. It also ran counter to the way things usually go with Apple. But even though nobody seemed to see it coming, it was also — at least, in retrospect — inevitable.

Apple really wants you to think the iPad Pro is a computer

Apple really wants you to think the iPad Pro is a computer Apple insists that the iPad Pro is a computer — not just a tablet. 

But even the largest industries enter periods of transformation — think of once-dominant railroads, wired phone lines, the postal service. The fact of the matter is that periodically, technologies or business model innovations allow start-ups to enter industries offering services that are generally cheaper and

For decades, advertisers have striven to stay away from any topic that might prove controversial or divisive. Times have changed. That was a recurring theme during the recently concluded Advertising Week New York, an annual industry conference in Manhattan that has turned into its own global

Here’s how things usually go at CES: a ton of consumer electronics companies make hundreds of announcements, we sift through them all to find the most interesting stuff, and Apple sits it out. Except Apple usually finds a way to make its presence known. There have often been mysteriously timed leaks that have taken the attention away from Las Vegas, for example. This year, its presence was more overt: a giant billboard touting Apple’s privacy stance.

We all figured that would be it, but then Samsung announced that its TVs would have an iTunes app. The cognitive dissonance of the announcement was almost too much to bear. A tainted software brand that most people still associate with music instead of video (iTunes) coming to a fierce competitor’s (Samsung) TV, which runs an operating system (Tizen) that it would previously have been impossible to imagine Apple touching with a 50-foot pole.

Apple is no longer the biggest company in the world by market cap

Apple is no longer the biggest company in the world by market cap Over the past few years, Apple shares have been known to fluctuate wildly and seemingly without explanation from time to time. 

Apple is in its very own Groundhog Day. Every year, it releases great new kit, but is scoffed at by an industry What we were surprised about is some developers have gone with them. Apple ’ s known for premium kit, but £179 for an Apple TV is a bit rich, given that for the same outlay you can buy two

Some Apple rivals were quick to dismiss the A7 as nothing more than a gimmick, but such declarations were rooted in fear more than anything else. Much as Steve Jobs promised, the iPhone was a truly leapfrog product that inarguably set the blueprint that every single smartphone would eventually follow.

That would have been wild enough, but then LG, Vizio, and Sony followed suit with AirPlay 2 and HomeKit support. Sony, in particular, felt weird both because Sony has historically loved doing its own thing instead of cooperating with others and also because its TVs run Android.

Reader: This is not how CES usually goes.

CES is the land where platform wars confuse consumers and hold back progress in the industry — especially the TV industry. VHS versus Betamax. HD DVD versus Blu-ray. HDR10 versus Dolby Vision. Instead, a ton of companies all agreed to support a single standard created by a competitor, with neither preamble nor drama.

Once we got over the initial shock, though, something else became very obvious: this is just a first step for Apple. There is a lot more industry cooperation coming. There has to be. As Peter Kafka noted earlier in the week, the math turns out to be relatively simple and relatively obvious. If Apple wants to make real money on the TV service it’s launching later this year, it needs that service to work on more than just Apple TV hardware.

But the list of supported TVs announced at CES is pretty short. People don’t buy that many TVs per year, either. So if Apple’s services will only work on new (or relatively recent) TVs, that won’t get the job done.

But you know what would? The 27 million-plus Roku boxes that are currently in use. Or — just sit with this thought for a minute — the more than 30 million Fire TV devices currently plugged into televisions. Heck, there’s also Chromecast.

Apple making a TV app for any of those devices would certainly feel like a huge surprise. But that surprising possibility is beginning to also feel inevitable.

Tim Cook says Apple will ‘announce new services this year’.
All the pieces are in place for Apple’s long-awaited TV offering.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!