Technology: Facebook starts labeling political ads in India as election looms - PressFrom - US

TechnologyFacebook starts labeling political ads in India as election looms

18:15  07 february  2019
18:15  07 february  2019 Source:

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Facebook Boosts Political Ads Transparency in India Ahead of 2019 LS Polls. Facing intense scrutiny over the misuse of its platform globally during elections , Facebook has Early 2019, Facebook would also start to show a disclaimer on all political ads that provides more information

Facebook started to aggregate political ads in this archive earlier this month, and ultimately wants to make ads publicly available for up to 7 years — a Facebook ’s ad labeling is not dissimilar to the way political ads are being presented on TV, but the company does go further by not just labeling

Facebook starts labeling political ads in India as election looms© Photo Illustration: Facebook/CNN Facebook is now showing users in India when ads are paid for by a politician or political party.

As hundreds of millions of Indians prepare to vote in a new government this year, Facebook is making sure its users in the country know political ads when they see them.

Starting Thursday, Facebook users in India will see disclaimers on ads that feature politicians, parties, elections or particular pieces of legislation, the company announced.

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Those ads will carry labels identifying who published or paid for them, along with more details about the pages running the ads.Indianpolitical advertisers have been required to verify their identity and location with Facebook since December.

Facebook users can also look up political ads in a searchable library, which will show how many impressions an ad made, which demographic groups it reached and how much was spent on it.

Facebook has come under intense scrutiny from Congress, US federal investigators, and the media, after it emerged that Russian government-linked operatives manipulated its platform to target Americans during the 2016 US presidential election. The company has taken several measures since then to ensure it is not exploited, including hiring thousands of moderators and investing in artificial intelligence.

Facebook to tighten political ad rules for 2019 elections

Facebook to tighten political ad rules for 2019 elections Facebook said Tuesday it will tighten rules for political ads in countries with elections scheduled in the first half of the year.

Facebook is expanding its advertising disclosure requirements to cover all U.S. ads on polarized Twitter and Google also have been working to prevent elections interference by labeling political Facebook says it's starting with a list of 20 issues, including immigration and foreign policy , and will

Starting today, all election -related and issue ads on Facebook and Instagram in the US must be clearly labeled – including a “Paid for by” When you click on the label , you’ll be taken to an archive with more information. For example, the campaign budget associated with an individual ad and how

It has also extended its efforts to national polls around the world, announcing it would not accept political ads from outside Nigeria ahead of the country's presidential vote later this month.

India's election, the world's biggest, will see social media play a huge role, and Facebook's latest efforts are an attempt at heading off abuse of its platform.

The new advertising measures, which also apply to Instagram, have already been deployed in countries such as the United States, the United Kingdom and Brazil.

"We're committed to creating a new standard of transparency and authenticity for political advertising," Facebook product manager Sarah Schiff and Shivnath Thukral, the company's public policy director in India, said in a statement. "Ahead of India's general elections, we're making big changes."

Facebook's most popular product in India is its mobile messaging service WhatsApp. India is WhatsApp's biggest market, with more than 200 million users out of 1.5 billion globally, but the platform has come under fire after viral hoax messages caused several lynchings last year.

WhatsApp is stepping up its use of artificial intelligence to detect and block accounts that send mass messages ahead of the election, and has warned political parties it will ban any accounts that spread politically-motivated spam, it said earlier this week.

Facebook beefs up political ad rules ahead of EU election.
Facebook is further tightening up requirements for European Union political advertising, in its latest efforts to prevent foreign interference and increase transparency ahead of bloc-wide voting in May. The social media giant said it will require political advertisers to confirm they are located in an EU country. That's on top of a previously announced requirement that ad buyers must confirm their identities. Ads that don't comply will be blocked starting in mid-April.

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