Technology: Bumble launches Spotlight, its own version of Tinder's Boost - PressFrom - US
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TechnologyBumble launches Spotlight, its own version of Tinder's Boost

19:06  11 february  2019
19:06  11 february  2019 Source:   techcrunch.com

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The BeeLine: Between Tinder and Bumble ’ s paid features, this is my FAVORITE feature between both. I rarely swipe on Bumble anymore because the BeeLine shows you a list of people that already swiped right Have you tried Tinder Plus or Bumble Boost ? Let me know what your experiences are!

Bumble is the first app of its kind to bring dating, friend-finding, and career-building into a single social networking platform. Bumble Boost is one of our premium features. Before subscribing to Bumble Boost , the number you see inside the circle is an aggregate of all of your admirers since the creation

Bumble launches Spotlight, its own version of Tinder's Boost© Yu Chun Christopher Wong/S3studio/Getty Images A smart phone with the dating app Bumble is seen on the screen. Bumble, currently Tinder's biggest rival in the dating app market, today launched its own version of Tinder's "Boost" feature. On Bumble, it's being called "Spotlight" and allows users to pay to bump their profile up to the front of the queue, in order to be seen by more people than they would otherwise.

Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don't have to wait until users swipe through other profiles before they see yours. Plus, depending on how far in the back of the line you are typically, Spotlight could help you be seen by those who would have never made it to your profile page at all.

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Tinder and Bumble may seem like similar apps. In December 2014, when Bumble launched in the App Store, its employees included several former Tinder employees — including Christopher An earlier version of this article included a picture caption that misstated the role of Sean Rad at Tinder .

Wondering whether Bumble Boost is worth the cost or you should just forget about this premium upgrade and keep using it for free? Investing in Bumble Boost definitely has its perks, but is it worth the money? To answer that question, you need to know exactly what you’re getting with the premium

Spotlight - or Boost, for that matter - isn't something every dating app user needs.

Dating apps today organize their queues with profiles based on a number of factors - including things like profile popularity, whether you swipe right on everyone or are more selective, whether your photos are higher quality or blurry, and many other signals. If you tend to get matches easily on the apps, you may not need Spotlight. But if you suspect your profile is further down the line, or just want to make sure your profile is getting seen, the feature could help.

Bumble launches Spotlight, its own version of Tinder's Boost© Provided by Oath Inc.

To use Spotlight, Bumble users must pay 2 Coins (bought through a separate in-app purchase). Spotlight will then show your profile to more users for the next 30 minutes. Your profile is not flagged or labeled in any way, so no one knows you used Spotlight to be promoted. However, the user who purchased Spotlight will know it's active as they'll see stars appear across the top part of the Bumble app while it's enabled.

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Bumble Bizz facilitates business communications. Bumble was founded by Whitney Wolfe Herd shortly after The update was also launched for same-sex matches, with either party allowed to initiate and the Bumble has also reported that its users spend an average of 62 minutes on the app daily.[38]

Bumble Boost Thinking about upgrading to Bumble ’ s premium level? Find out when it makes sense Whitney Wolfe envisioned a “female friendly” version of Tinder , where women weren’t bombarded Each Bumble Mode has its own set of unique advanced filters, and can be selected while you’re in

Spotlight represents another way that Bumble continues to challenges Tinder head-on by rolling out similar features, after already co-opting the swipe-to-like and the super-like, for example.

The move also comes just following another successful quarter by Match Group, led by the earnings from its flagship app Tinder.

Bumble launches Spotlight, its own version of Tinder's Boost© Provided by Oath Inc.

Combined with its other dating app properties, Match pulled in $457 million in revenue, up 21 percent year-over-year, and topping analyst estimates. Tinder reported its paying subscriber base grew to 4.3 million as of year-end, out of a total user base that tops 50 million. (The company doesn't disclose the number of users it has.)

Bumble, meanwhile, today says it has now reached 50 million worldwide users, with 84,000 new users being added daily.

Spotlight is one of several in-app purchases offered by Bumble, alongside the recently launched option to access more profile filters, for example, as well as free features, like Snooze, which let you take a digital detox from online dating.

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