Technology: Facebook lost 15 million US users in the past two years, report says - PressFrom - US
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TechnologyFacebook lost 15 million US users in the past two years, report says

02:05  07 march  2019
02:05  07 march  2019 Source:   cnet.com

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Facebook ’s “platform policy” allowed only collection of friends’ data to improve user experience in the app and barred it being sold on or used for At the time, more than 50 million profiles represented around a third of active North American Facebook users , and nearly a quarter of potential US voters.

Facebook has lost a million daily and monthly active users in the last three months, the A person walks past the frozen Sefton Park Lake in Liverpool after the UK had its coldest night of the winter Members of the British Parliament are due to vote on Theresa May's Brexit deal on 15 January 2019

Facebook lost 15 million US users in the past two years, report says© CNET

Facebook has an estimated 15 million fewer US users today than it did in 2017, according to Edison Research data published Wednesday.

In 2017, 67 percent of the total US population over the age of 12 used Facebook, the data says. In 2018, that number dropped to 62 percent, and then it dropped again, to 61 percent, in 2019. That comes out to an estimated 172 million current users, according to Edison Research.

The drop-off has been higher among younger users. In 2017, 79 percent of Americans between the ages of 12 and 34 used Facebook, the data says. That number decreased to 67 percent in 2018 and 62 percent in 2019. That equates to around 82 million 12- to 34-year-old Facebook users in 2017, compared with 65 million users today.

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Q1 ' 15 . Facebook measures monthly active users as users that have logged in during the past 30 days. Statista Accounts: Access All Statistics. Starting from 8 / Year . Number of Facebook users in the United States from 2017 to 2023 (in millions ) United States : number of Facebook users 2017-2023.

Younger Americans' use of Facebook-owned Instagram, on the other hand, has grown from 64 percent in 2017 to 66 percent in 2019, according to Edison Research. The percentage of Snapchat users in this demographic remained at 62 percent in the past two years. Twitter saw a drop in 12- to 34-year-old users, from 36 percent in 2017 to 29 percent in 2019.

Meanwhile, among users aged 55 and up, Facebook use increased from 49 percent in 2017 and 2018 to 53 percent in 2019.

Despite the overall decrease in use, Facebook remains the most popular social media platform for Americans age 12 and up. In 2015, 65 percent of social media users said Facebook was the brand they used most often. That number dropped to 52 percent this year, still beating out platforms like Instagram (16 percent) and Snapchat (13 percent) by a landslide.

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Facebook has been losing its "cool" factor for years , and young people have more options than ever for staying in touch with friends and family. The research firm released Facebook usage estimates for 2018 on Monday, and expects that Facebook will lose about 2 .1 million users in the U . S . under

“ We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. It says it has data on 220 million Americans, two -thirds of the U . S . population. It has worked on other campaigns in the United States and other

Facebook is also still the most-used platform for 12- to 34-year-olds in the US, though the percentage of people in that demographic who said it was the brand they used most decreased from 58 percent in 2015 to 29 percent in 2019.

Edison Research conducted the study by interviewing 1,500 random people aged 12 and up in January and February via phone. The company's findings don't appear to line up with the number of monthly active users Facebook reported in its most recent earnings report, which it said had increased from 2016 to 2018 in the US and Canada.

Facebook declined to comment.

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