Technology: Facebook user engagement keeps growing despite numerous scandals - PressFrom - US
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TechnologyFacebook user engagement keeps growing despite numerous scandals

15:51  22 july  2019
15:51  22 july  2019 Source:   cnbc.com

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Facebook ’s past year has been filled with back-to-back privacy scandals and seemingly nonstop bad news, but you wouldn’t know it looking at the company’s Facebook ’s Q4 2018 earnings report is out, and the social media giant has both beaten revenue expectations and seen increased user growth.

Facebook has been crammed with consecutive privacy scandals and on the face of it nonstop unhealthy news, however you wouldn’t are Facebook ’s this fall 2018 profit-and-loss statement is out, and also the social media big has each crushed revenue expectations and seen raised user growth.

Facebook user engagement keeps growing despite numerous scandals© Provided by CNBC LLC Facebook's founder and CEO Mark Zuckerberg speaks to participants during the Viva Technologie show at Parc des Expositions Porte de Versailles on May 24, 2018 in Paris, France.

Even though Facebook often finds itself in hot water in Washington and the media, users don't seem to care.

Despite Facebook's numerous scandals, privacy lapses and service outages, user engagement has been on an upswing through the first half of 2019, according to the company's own tools provided to advertisers.

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Facebook ’s past year has been filled with back-to-back privacy scandals and seemingly nonstop bad news, but you wouldn’t know it looking at the company’s Facebook ’s Q4 2018 earnings report is out, and the social media giant has both beaten revenue expectations and seen increased user growth.

Facebook users have continued to rise despite a series of data privacy scandals and criticism over its attempt to stem toxic content. Fears the firm's scandals could put off advertisers also proved unfounded with annual revenues up 30% on last year. The rise came despite campaigns which urged

The rise in engagement is good news ahead of the company's second-quarter earnings report on Wednesday, which comes after tense congressional hearings over the Facebook's proposal to implement a digital cryptocurrency called Libra.

Specifically, Facebook has seen an increase in the median number of comments, likes and ads clicked by users on the service from January to July, according to Audience Insights, a Facebook tool that is used by advertisers to gather data about specific demographics they can target with ads.

In the U.S., monthly median engagement levels between Jan. 3 and July 18 increased as follows:

  • Posted comments rose from 6 to 8.
  • Posts liked rose from 9 to 13.
  • Ads clicked rose from 13 to 17.

Across the globe, the monthly median increase was similar:

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While Facebook 's share price may be taking a beating, advertisers are spending 62% more year-on-year on Specifically, during the weeks the scandal first broke spending continued to grow week on week, increasing Join a growing community of media, marketing and advertising professionals today.

  • Posted comments rose from 4 to 5.
  • Likes rose from 9 to 13.
  • Ads clicked rose went from 8 to 11.

The data is based on a rolling measurement of activity over the previous 30 days.

"Facebook's data, algorithms and use of machine learning have continued to improve," said Daniel Newman, principal analyst at Futurum Research, which focuses on digital technology. "This means that users are seeing more and more relevant content, and this of course leads to more engagement on the platform."

Facebook claims 2.7 billion monthly users across its suite of services, including 1.56 billion daily Facebook users, but the company has seen its user growth begin to slow or stall in key markets, including the U.S. and Europe.

A key growth area for Facebook is the company's Stories features, which are full-screen photos and videos users can post on Facebook, Instagram, WhatsApp and Messenger. The company in April said its Stories features each have more than 500 million daily users.

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Facebook user engagement was already starting to fall by the wayside before the company came under fire Numerous Democrats said Facebook 's advertising model is fundamentally in tension with user Of course, despite this Cowen survey providing a less than optimistic forecast for Facebook 's

Meanwhile, Facebook 's user engagement has fallen through the floor. After a conservative decline, it dropped significantly by almost a third between 2015 and 2016, research This matters because user posts drive about six times more engagement than public posts made by companies on Facebook .

"The growth of users has slowed, so keeping the customers it has engaged longer is key to being able to keep the paying customers — the advertisers — engaged, too," said Kim Forrest, chief investment officer of investment firm Bokeh Capital.

"The company has a way of making even tough situations good when it comes to Wall Street," Newman said. "I wouldn't be surprised to see that trend continue."

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